Episode 8 - How to choose the right Facebook ads objective
Release Date: 08/15/2017
WHY Your Facebook Ads Stink. Hint: It's not what you think.
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Wonder why your Facebook ads stink while others seem to do everything right? Hint: It's not the algorithm, iOS updates, or your Facebook ads strategy - I'm revealing the real reason most lead generation campaigns fail (and how to fix it now). 💡 Create a simple lead magnet in under an hour—and turn it into your first or next $1K. 👉 Get my Lead Magnet Mastery: The $1K System for only [$27]
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The 2x–3x Rule: How Smart Advertisers Actually Scale
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Struggling to get your Facebook ads to convert? The problem might not be your offer—it’s that you don’t know your real return on ad spend (ROAS) target. In this episode, I’ll show you why chasing a 10x return is unrealistic, and how smart advertisers grow with a 2x–3x ROAS that actually scales. 💡 Create a simple lead magnet in under an hour—and turn it into your first or next $1K. 👉 Get Lead Magnet Mastery: The $1K System for only $27
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The Facebook Ad Launch Formula
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Want the Facebook ad launch formula that actually works? I'll show you how to run Facebook ads like a pro instead of burning cash like everyone else - this isn't a Facebook ads tutorial, it's the exact 3-phase strategy behind multiple 6-figure launches. 💡 Create a simple lead magnet in under an hour—and turn it into your first or next $1K. 👉 Get my Lead Magnet Mastery: The $1K System for only [$27] 💡 Get better leads. How to create a simple lead magnet in under an hour—and turn it into your first or next $1K. 👉 Lead Magnet Mastery: The $1K System for only [$27]...
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If You Don't Run Ads, What Are You Going to Do?
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If you're avoiding Facebook ads, Instagram ads, and Google ads for your digital marketing strategy, then what’s your plan for lead generation and social media marketing? I’ve got the solution on this episode 💡 Create a simple lead magnet in under an hour—and turn it into your first or next $1K. 👉 Get my Lead Magnet Mastery: The $1K System for only [$27] 💡 Get better leads. How to create a simple lead magnet in under an hour—and turn it into your first or next $1K. 👉 Lead Magnet Mastery: The $1K System for only [$27]...
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Facebook Ad Budgeting: How Much Should You Spend (And How to Stop Freaking Out About It)
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💰 "How much should I spend on Facebook ads?" - if I had a dollar for every time someone asked me this, I wouldn't need to run Facebook ads! Look, I get it. You're staring at that budget field wondering if $5 a day is too little or if $50 a day will have you living in a van down by the river. The good news? There's a way to figure this out without drama or guesswork. 👉 In this episode, I'm breaking down: ✅ How to find your "I can sleep at night" ad budget (hint: don't use grocery money) ✅ Why most coaches are spending WAY too little on ads and then wondering why they're...
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Should You Use AI for Your Ads? (The Truth About AI Copy, Images, and Videos)
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🤖 Can AI really create your ads for you? Let’s talk about it. 🤖 With AI tools like ChatGPT, MidJourney, and AI video generators, it’s tempting to think you can automate your entire ad creation process. But do AI-generated ads actually perform well? Not really. AI can be helpful, but the best ads still need a human touch. 👉 In this episode, I break down: ✅ Why AI-generated ad copy needs heavy editing to sound natural ✅ Why AI images and stock-style graphics don’t build trust ✅ Why personal videos convert better than AI avatars and robotic voices ✅ How to use AI as a...
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Which Ad Platform Is Right For You?
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🚀 Confused about where to run ads? Let’s break it down. 🚀 With so many ad platforms—Facebook, Google, YouTube, LinkedIn, TikTok—it’s easy to feel overwhelmed. The truth is, different platforms work better for different types of businesses. If you’re a coach, course creator, or consultant, you need an ad strategy that gets leads, builds relationships, and converts at a reasonable cost. That’s why Facebook Ads is the best choice for most coaches and course sellers. 👉 In this episode, I break down: ✅ The pros and cons of major ad platforms (Google, YouTube, LinkedIn,...
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Are Retargeting Ads The BEST Strategy For Your Online Business Growth
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🔥 Ever wonder why you keep seeing ads for something you clicked on but didn’t buy? That’s retargeting in action! 🔥 Retargeting ads are one of the most powerful ways to stay in front of people who are already interested in what you offer. Instead of constantly chasing new customers, you can bring back people who have already engaged with you. 👉 In this episode, I break down: ✅ What retargeting ads are and how they work ✅ Why most people don’t buy the first time—and how retargeting fixes that ✅ Why retargeting ads convert better and cost less ✅ How even a small...
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Why You Should Be Running Ads Every Day (Even If You Don’t Know What You’re Doing)
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🚀 Think you need to be an ad expert before running ads? Think again. 🚀 Most people hesitate to run ads because they feel like they don’t know enough. But the reality is, the best way to learn ads is by actually running them. Even if you’re new, even if your funnel isn’t perfect, even if you’re not sure where to start—running ads daily teaches you more than any course or guide ever will. 👉 In this episode, I break down: ✅ Why running ads every day—even with a small budget—is the fastest way to learn ✅ How testing helps you find what works (and what doesn’t) ✅ Why...
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Why Most People Fail with Paid Ads (And How to Fix It)
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Tired of ads that don’t work? Here’s why they fail and how to fix them! If you’ve ever run Facebook, Google, or YouTube ads and felt like you were just burning money, you’re not alone. Most people fail with ads—not because ads don’t work, but because they don’t have the right approach. 👉 In this episode, I break down: ✅ The 5 biggest reasons ads fail (and how to avoid them) ✅ The metrics you MUST track to know if your ad is working ✅ Why retargeting is the key to turning clicks into customers 💡 Trying to create the perfect lead magnet? STOP! 👉 Get my Lead...
info_outlineThe first thing Facebook asks you to choose when setting up a campaign is what the objective will be. They are trying to determine how and where to show your ads to help you accomplish what you want.
There are currently 10 possible objectives…. WHEW! A few of them look exactly the same or are just outright confusing.
On this episode, I explain the only 4 you’ll probably ever use (for now) and which one means what so you can make a great decision.
The 4 that are used consistently are:
- Conversions
- Traffic
- Engagement
- Lead Generation
BUT and this is a big but - before you even think about picking one you must outline your overall strategy so that once you have to pick on you’ll know exactly which one to choose.
You might choose conversions for driving people to a lead magnet or a webinar. You might use traffic for retargeting. You could use engagement to get more Facebook Live views…. Etc.
Suffice to say there is more to it than just picking one off the top of your head. If you need help or just want to be part of a supportive group that will help you and answer your Facebook ads questions - come on over and join Funnel Strategies for Facebook - https://www.facebook.com/groups/thefunnelstrategist/
See you there!!!!