For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.
Our guest today was Daryl Weber, author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. We discussed the role of brand in the presidential election, and much more.In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.