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The Indie Playbook Presented by Focused Noise

Journalist Soren Baker- A Love for Hip-Hop Created a Lifetime of Opportunities

The Indie Playbook Presented by Focused Noise
Released on Oct 5, 2017

Soren Baker is an incredibly respected journalist in the world of Hip-Hop. After years of writing and interviewing numerous rap legends, he went on to become the editor at The Source magazine, which was the bible for all of us Hip-Hop heads growing up. More recently, his online channel Unique Access Entertainment has surpassed one million views on YouTube. As you’ll see, Soren is also a true Hip-Hop scholar, historian, and fan. Find out how Soren’s love for Hip-Hop culture and rap music has led to amazing opportunities to pen books and write for television and films.

13:59 Why Soren stood out as a young writer
16:56 Soren always tried to make the story compelling about each artist, no matter what his personal opinion was
19:58 Soren explains why he should have tried to be more visible earlier in his career
23:43 Why genuine relationship lead to great opportunities
27:23 YouTube as a revenue stream
34:51 Why Outkast is the best group of all time
36:57 Why A Tribe Called Quest went downhill
40:43 Soren sets himself apart by studying an artist’s entire catalog instead of just the single
47:04 Being a good listener is fundamental to being a good writer
48:06 Writers need to make the articles about the artist, not about themselves
52:11 The importance of being diverse in creating revenue streams
1:08:25 The importance of follow through
1:14:48 How Soren sets and accomplishes goals
1:18:19 Soren’s advice for an artist who had a $5000 album budget
1:20:31 The value or lack thereof of a publicist
1:27:40 Soren’s dad told him not to take a job he didn’t want, which led to a gig with Rap Pages
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