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Deal Talk 135 Advertising tells a story

Deal Talk

Release Date: 02/15/2018

Advertising tells a story

AutoNation $

Upside down may be easier to finance

Common bait and switch

Radio, paper, TV, social media

Multiple rebates

Ridiculous trade values

No matter what you owe

Employee pricing, what?


Plus everything

FTC will help eventually

Not a single number matters

Ads can show the ethical character

Nothing else matters but OTD and CPI