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Mythbusting—Why Old-School SEO Fails to Deliver

The Marketing Agency Leadership Podcast

Release Date: 03/13/2018

Jason Berkowitz, Digital Marketer, and CEO of Break The Web (New York), explains the trap of old-school search engine optimization, the difficulty in capturing and analyzing SEO ROI, and the continuing evolution of  SEO and its follow-on, conversion rate optimization (which measures post-search user engagement.)