There should be no bigger part of your business than your sphere business. Every year, it will make up 60 to 80 percent of your business. But a neglected sphere won’t return nearly as well as one that is tickled and slapped. (That sentence will make more sense when you listen to the episode.)
This week, in Part 1 of this two-parter, we share how to organize and communicate with that sphere, so that it gives you the return you’re looking for.
PLUS, we talk about hairstyles, naked dining, and small-batch real estate!