Penny Sansevieri is the CEO and founder of Author Marketing Experts and adjunct professor at NYU. She is a bestselling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns.
Quotes To Remember:
“Books age very quickly.”
“If you are re-releasing a book, you're doing so that you can restart your marketing.”
“Pretty much anything needs to be updated frequently.”
“I will always recommend putting the latest edition on the cover.”
“The number one mistake that authors make is that they do not write for their reader.”
“You really do have to remember why you are doing it.”
“Big numbers do not matter as much as they used to.”
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