Libsyn Directory

Experience Design with Peter Coffee Episode 78

Release Date: 09/18/2018

Compassionate Documentation WizardCast Episode 117

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Send Us Your Feedback & Suggestions! Voicemail: 608.492.0321 (Note please tell us in your message if you do NOT want your voicemail to be included in the podcast). Email: Website: We know it's been a while. Things have been a bit rough pandemic-wise in the studio. Here's an interview we actually recorded mid-2021 with Jon Varese. Jon is the Senior Director, Documentation, Salesforce.org at Salesforce. He used to be Mark's old boss. We talk about the importance of documentation and more importantly the importance of Compassionate Documentation. It was a fun interview. I hope you enjoy...

Salesforce Summer '21 Release Note Overview WizardCast 116

WizardCast

It's the lazy days of summer, and because of that our Salesforce Summer 21 release notes overview is out AFTER the release. Okay, it wasn't really laziness just lots of schedule conflicts. In this episode, Mark and Brian go thru the Salesforce Summer '21 release notes and highlight some features.

Debugging Flow with Tim Peng WizardCast 115

WizardCast

We're talking about the history of debugging flows. What we used to have to do and how we got to have the tools we now have - including new debugging updates in Summer '21 release. Tim Peng - Directory of Product Management at Salesforce shares the journey of Debugging Flow.

We’re Back! A Spring 21 Release Notes Story Episode 114

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Spring 21 is here! It feels like 8 years since last March, but here we are after a long hiatus with a new episode. We're all talking about the new Salesforce release.

True to the Confetti with Aria Niazi and Scott Allan WizardCast 113

WizardCast

True to the core (TTTC) sessions are now virtual and Monthly via Trailhead Live! Scott Allan, Senior Manager Product Strategy of Customer & Market Insights at Salesforce, joins us to talk about why this is a big deal and how you can participate.

Midwest Streaming with Peter Coffee WizardCast 112

WizardCast

Peter Coffee with a special introduction by Eric Dreshfield joins the WizardCast with a discussion on technology, trends, and impacts of the pandemic. Peter is the VP of Strategic Research at Salesforce and has often spoken at Midwest Dreamin'.

User Experience with David Tsai WizardCast 111

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What is User Experience and why is it important to us as Admin and Devs?

A Message

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Organizations you can donate your time and money to if you're able.

IdeaExchange Prioritization with Anusha Surepeddi and Scott Allan

WizardCast

First, the IdeaExchange Prioritization can get 4000 participants, there will be a donation of $10,000 to habitat for humanity. So get out there, prioritize and then share! We have 2 weeks to accomplish this.

What if we were not afraid with Kristen Engelhardt WizardCast 109

WizardCast

We have a special episode including an interview with Kristen Engelhardt - Vice President of Customer & Market Insights at Salesforce. She was they keynote speaker at Midwest Dreamin 2019 and shared a series of stories focused around the question "what would we do if we were not afraid"

More Episodes

Peter Coffee was nice enough to talk with Brian and Mark on many topics. Here's part two of our conversation with Peter Coffee, VP of Strategic Research at Salesforce, from Midwest Dreamin' 2018.

The topic is Experience Design. What is experience design? Experience design is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience.

The photo tag is "Don't pave your cow paths." Peter tells us about Boston paving over the cow paths versus designing a car-oriented transportation grid. It's the equivalent of simply taking a paper process and making it digital without taking the time to design the process around the user using the digital process.

Have you ever sat down and watched how your users do their jobs? Putting yourself in the customers/user's shoes gives you insight on how you should design your process/product.

As Peter mentions, most products you can buy today are pretty good compared to what we could get just a couple of decades ago. Using experience design to develop a GOOD experience will make you stand out in the crowd.

Peter users cows, cars, airlines and even tasers as examples of experience design's - or lack there of - impact.

Show Overview
0:00 Last Time on WizardCast
01:38 Introduction
02:48 Terrible Joke
03:08 Coffee Break!
06:00 "The worse car you can buy today could have been sold as an upscale sports sedan 40 years ago." Peter Coffee
07:50 What is Taser's Product? It's not stunning people
10:44 "Thought leadership is not a luxury." Peter Coffee
12:06 Should WizardCast do some Experience Design?
12:38 Dungeons and Dreamforce. Streaming Event & Live at Dreamforce
13:45 Where's Brian and Mark are presenting at Dreamforce
14:35 Outro, Intern: Pat Penaherrera
16:30 Post Credits

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