#4 Sarah Penna: The birth of a business, the economy of online content and how it has changed
Release Date: 11/11/2016
#26 Super Hueman Hustle - A.R.T. Podcast Season 2 Finale
A.R.T. Artists Real Talk
Allison is a very well-known Bay-to-LA (and back) street artist, having been featured on the cover of LA Weekly's People of the Year issue, Juxtapoz Magazine, and many other places. She's also navigated a wide variety of career situations that have informed her work. For our season finale, host Jacob Patterson stopped by her new house in Oakland to chop it up. Warning: we say "hyphy" and "hella" wayyyyyy too many times in this episode. 8:17- Is San Jose the bay area or not? 8:57- Which part of Oakland are we in? 10:32- The Bay responding to the Ghost Ship fire ...
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#25 Hijinx PR Answers: What Is Art Management & PR?
A.R.T. Artists Real Talk
Heidi Johnson has been putting the coolest art and events in front of the hippest people in LA for decades. In this episode she breaks down where PR and management cross over, how much of this stuff artists should be doing for themselves, and when it's time for you to get a manager. She also lets us in on some secrets of how to get your shit covered by the press. There's a lot of name-dropping in this episode, but every story is peppered with many years of wisdom, and by the end Heidi takes muthafuckas to school so don't miss the second half of this episode. We also share stories on the late...
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#24 How to Run the Art Department from the Gods
A.R.T. Artists Real Talk
Maca rode some wild waves while Quest Nutrition jumped to the billion dollar company range, as he built one of the world's best art departments. Part of that was hiring Dino Nama, who is now Think Tank Gallery's Art Director. The two reminisce on what it took to operate on such a level, the difference of running smaller and more mobile design agencies, and break down wtf an art department even is. They also have a lot of inside jokes (just warning you). By the end of the episode we discuss what it would take to really build perfection in a design agency or art department. 7:00-...
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#23 Decoding the Artist with Yoshino
A.R.T. Artists Real Talk
Yoshino has been a professional photographer in LA for a long time, and during a rut in his personal life and art practice, he started a podcast to re-inspire himself. That podcast is now one of the bigger arts podcasts in the world, and he has built a career and company out of it. In true Yoshino style, he flips the interview and gets host Jacob Patterson to open up about some personal topics and open relationship beliefs he's never shared in public. 6:03- Are you editing your show yourself, or do you have someone else doing it? 7:05- Jacob talks about interviewing people...
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#22 BrokeLA's Anna Shumacher: The Corporate Structure of DIY Culture
A.R.T. Artists Real Talk
cARTel has done many things in the almost-decade that they've been shaping the experiential arts scene in LA. They've hosted fort parties, galaxy art shows with Bill Nye, giant sponsored activations, and been served a cease and desist by Coachella. The latter comes midway through the story of one of the largest and longest running DIY festivals in SoCal, fka Brokechella. Now called BrokeLA, it opens next month and has partnered with Spaceland Presents and the Regent for Anna's first year as the company's CEO. We dive deep into such an evolution, and also nerd tf out on some permitting stuff....
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#21 The Arts' Ever-Changing Cannabis Landscape with Little Face Events
A.R.T. Artists Real Talk
Katie Carita Partlow of Little Face Events has changed the way that Los Angeles perceives cannabis events. Recognized by such now-household names as Weedmaps and Rolling Stone, Katie is the go-to personality in the weed industry to get a finely tuned message across in an artistic way. She's been called the "Best Pot Party in CA" (Rolling Stone) and she has her sights set high on 2018. If you're interested in doing anything artistic with Mary Jane this year, this podcast episode is the place to start. 6:46- Katie Partlow (Little Face Events) 5:53- Katie explains what...
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#16 Meow Wolf CEO Vince Kadlubek: Changing the Economy Through Art
A.R.T. Artists Real Talk
#repost! We took this episode down to make a crucial cut. If you heard it the first time, enjoy it again cuz it's that good! If you missed it, here's your chance to listen to the world's hottest immersive arts company spin gold through their CEO.
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#20 Drinkin' Smokin' & West Coastin' – A Love/Hate Letter to Los Angeles
A.R.T. Artists Real Talk
We've mentioned the trip that manifested DS&WC at Think Tank Gallery, the show that brought our gallery back into our old venue, but we haven't discussed the process of putting it on. Hundreds of people were involved in producing this massive arts and events series, and four of them sit down after breakfast to smoke a few bowls and talk about it in this episode. If you came to the show you'll love hearing what went into it, and if you didn't you'll love hearing our host's best friends ruthlessly mocking him for a couple hours. Long one but good one. 5:40- Intro 6:08-...
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#19 Think Tank Gallery Lied to You: Deception as Art Medium with Firefly Prod.
A.R.T. Artists Real Talk
The last big show that was thrown with the Think Tank was a confusing one, for many reasons. Firefly Productions tricked the Think Tank into producing it, the Think Tank tricked its audience into attending it (#District798), and the actors tricked guests in every way shape and form. By the end, people even thought the weed was fake while they hit it. This show was described as a "mindfuck" by the media, and it encapsulated that word in every way. Whether you caught or missed the show, or caught the show but missed huge chunks of it (we don't blame you), this interview with Steph and Steven of...
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#18 Running a Creative, Mystical Ecosystem with "Sleep No More"
A.R.T. Artists Real Talk
New York's "Sleep No More" is probably the most successful piece of immersive theatre of all time. But there are thousands of moving parts to this magical machine. Guest Cesar Hawas likes to describe the parts of this creative ecosystem as just that, magic, but there are tons of insights to how an arts company can get such an expensive building and keep it running and profitable. Cesar talks about the more ethereal parts of Sleep No More (run by the production company Emursive) and all of the inspiration that surrounds it at the McKittrick Hotel in our first remote episode recorded...
info_outlineSarah Penna is one of our most successful and insightful friends, and her newfound motherhood has provided even more insight. She tells us about the challenges of being acquired by Dreamworks and becoming a mother at the same damn time, and drops some priceless knowledge on the reality of online content and marketing. Sarah KILLS it. Don’t sleep on this episode.
3:25 Jacob and Sarah’s relationship
Philip DeFranco
5:13 Big Frame launched
http://www.bigfra.me/
9:24 Pioneering a business in YouTubers
“Let me take on the nitty gritty… you focus on creative”
10:19 Partnering with Steve Raymond
Digitour - http://www.thedigitour.com/
12:55 1st YouTuber lost to shooting
A loss of innocence
http://mashable.com/2016/06/11/christina-grimmie-shot-dead-florida/#EqfmbJquzaqG
16:30 “Hey Guys”
Supercuts
https://youtu.be/wtd5J0QPFCo
20:22 Early days of Current
https://en.wikipedia.org/wiki/Current_TV
21:24 Managing Snooki and Jwoww’s YouTube accounts
Yung Mommy
https://youtu.be/zp5pW-27tJU
24:09 Big Frame/Working with Steve Rayond
33:51 The challenges of working with talent
36:54 Income and opportunities for YouTubers- then and now
38:21 What is YouTube Red?
https://www.youtube.com/red
43:34 “Ive reached the top and had to stop, and that’s what’s bothering me”
52:34 How Vine changed the world of film making
59:27 Selling a company before 30/Becoming a mom
1:09:04 Shay Carl and Tim Ferriss podcast
http://fourhourworkweek.com/2016/06/27/shay-carl/
1:23:34 What it means to sell a company
Extreme Ownership
https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs-ebook/dp/B00VE4Y0Z2
1:38:313 Awestruck- “We like being domestic but we’re not afraid to order takeout”
https://www.youtube.com/channel/UCalcFcqOC_UdfxQAPHhwOqg
1:53:34 Why to use an influencer in brand marketing?/Evolution of brand marketing
2:00:59 Sarah’s future in new media
IG and Twitter- @sarah_penna
Snapchat- mrspenna