We spend 230,000+ years on Social Media in one month. The United States spent 121 billion minutes on social media sites in July 2012 alone, according to Nielsen's annual Social Media report. That's 388 minutes — or 6-1/2 hours — per person (if every person in the U.S. used social media). All together, that's 230,060 years we spent staring into the glaring screen of so-called sharing, instead of going outside and playing with our friends, like we're supposed to do in July. Overall, we here in the U.S. spend roughly 20 percent of our time on personal computers liking, tweeting, pinning, whatever it is we do on Tumblr and other stuff on social media, and 30 percent of our time on our mobile devices doing the same.