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PNTV: Irresistible by Adam Alter

Heroic with Brian Johnson | Activate Your Best. Every Day.

Release Date: 12/04/2017

The Odds of Success: Ignore Them If You Want to Do Great Things (Heroic +1 #1,733) show art The Odds of Success: Ignore Them If You Want to Do Great Things (Heroic +1 #1,733)

Heroic with Brian Johnson | Activate Your Best. Every Day.

Today's +1 features wisdom from Bob Rotella and Bernard Roth.   Heroic: https://heroic.us ← "Heroic is the best self-development platform in the world." — John Mackey, co-founder & former CEO of Whole Foods Market   Want access to more wisdom in time? Get access to over 1,500 +1's (just like this!) and 650+ Philosopher's Notes (distilling life-changing big ideas from the best self-development books ever written) and a LOT more with our Heroic Premium membership. Learn more and get 30 days free at https://heroic.us

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How Champions Think: They Create Their Own Reality (Heroic +1 #1,732) show art How Champions Think: They Create Their Own Reality (Heroic +1 #1,732)

Heroic with Brian Johnson | Activate Your Best. Every Day.

Today's +1 features wisdom from Bob Rotella.   Heroic: https://heroic.us ← "Heroic is the best self-development platform in the world." — John Mackey, co-founder & former CEO of Whole Foods Market   Want access to more wisdom in time? Get access to over 1,500 +1's (just like this!) and 650+ Philosopher's Notes (distilling life-changing big ideas from the best self-development books ever written) and a LOT more with our Heroic Premium membership. Learn more and get 30 days free at https://heroic.us

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The Hard Thing Rule: Time to Bring Forth the Best (Heroic +1 #1,731) show art The Hard Thing Rule: Time to Bring Forth the Best (Heroic +1 #1,731)

Heroic with Brian Johnson | Activate Your Best. Every Day.

Today's +1 features wisdom from Angela Duckworth.   Heroic: https://heroic.us ← "Heroic is the best self-development platform in the world." — John Mackey, co-founder & former CEO of Whole Foods Market   Want access to more wisdom in time? Get access to over 1,500 +1's (just like this!) and 650+ Philosopher's Notes (distilling life-changing big ideas from the best self-development books ever written) and a LOT more with our Heroic Premium membership. Learn more and get 30 days free at https://heroic.us

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The Making of a Master: It Starts with a Heroic Target (Heroic +1 #1,730) show art The Making of a Master: It Starts with a Heroic Target (Heroic +1 #1,730)

Heroic with Brian Johnson | Activate Your Best. Every Day.

Today's +1 features wisdom from Gabriel Oettingen and Heidi Grant Halvorson.   Heroic: https://heroic.us ← "Heroic is the best self-development platform in the world." — John Mackey, co-founder & former CEO of Whole Foods Market   Want access to more wisdom in time? Get access to over 1,500 +1's (just like this!) and 650+ Philosopher's Notes (distilling life-changing big ideas from the best self-development books ever written) and a LOT more with our Heroic Premium membership. Learn more and get 30 days free at https://heroic.us

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Becoming Invincible: Via Stoic Persistence (Heroic +1 #1,729) show art Becoming Invincible: Via Stoic Persistence (Heroic +1 #1,729)

Heroic with Brian Johnson | Activate Your Best. Every Day.

Today's +1 features wisdom from David Fideler, Seneca, and Yogananda.   Heroic: https://heroic.us ← "Heroic is the best self-development platform in the world." — John Mackey, co-founder & former CEO of Whole Foods Market   Want access to more wisdom in time? Get access to over 1,500 +1's (just like this!) and 650+ Philosopher's Notes (distilling life-changing big ideas from the best self-development books ever written) and a LOT more with our Heroic Premium membership. Learn more and get 30 days free at https://heroic.us

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Vicious Crowds: vs. Virtuous Friends (Heroic +1 #1,728) show art Vicious Crowds: vs. Virtuous Friends (Heroic +1 #1,728)

Heroic with Brian Johnson | Activate Your Best. Every Day.

Today's +1 features wisdom from David Fideler, Seneca, Jim Rohn, Epictetus, and Buddha.   Heroic: https://heroic.us ← "Heroic is the best self-development platform in the world." — John Mackey, co-founder & former CEO of Whole Foods Market   Want access to more wisdom in time? Get access to over 1,500 +1's (just like this!) and 650+ Philosopher's Notes (distilling life-changing big ideas from the best self-development books ever written) and a LOT more with our Heroic Premium membership. Learn more and get 30 days free at https://heroic.us

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WAKE UP!: This Isn’t a Dress Rehearsal (Heroic +1 #1,727) show art WAKE UP!: This Isn’t a Dress Rehearsal (Heroic +1 #1,727)

Heroic with Brian Johnson | Activate Your Best. Every Day.

Today's +1 features wisdom from David Fideler, Seneca.   Heroic: https://heroic.us ← "Heroic is the best self-development platform in the world." — John Mackey, co-founder & former CEO of Whole Foods Market   Want access to more wisdom in time? Get access to over 1,500 +1's (just like this!) and 650+ Philosopher's Notes (distilling life-changing big ideas from the best self-development books ever written) and a LOT more with our Heroic Premium membership. Learn more and get 30 days free at https://heroic.us

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A Student of Stoicism: Is Called A Student of Stoicism: Is Called "The Progressor" (Heroic +1 #1,726)

Heroic with Brian Johnson | Activate Your Best. Every Day.

Today's +1 features wisdom from David Fideler, Seneca, Epictetus, Marcus Aurelius, and George Leonard.   Heroic: https://heroic.us ← "Heroic is the best self-development platform in the world." — John Mackey, co-founder & former CEO of Whole Foods Market   Want access to more wisdom in time? Get access to over 1,500 +1's (just like this!) and 650+ Philosopher's Notes (distilling life-changing big ideas from the best self-development books ever written) and a LOT more with our Heroic Premium membership. Learn more and get 30 days free at https://heroic.us

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Breakfast with Seneca: A Stoic Guide to the Art of Living (Heroic +1 #1,725) show art Breakfast with Seneca: A Stoic Guide to the Art of Living (Heroic +1 #1,725)

Heroic with Brian Johnson | Activate Your Best. Every Day.

Today's +1 features wisdom from David Fideler, Tom Morris, Seneca, Epictetus, andMarcus Aurelius.   Heroic: https://heroic.us ← "Heroic is the best self-development platform in the world." — John Mackey, co-founder & former CEO of Whole Foods Market   Want access to more wisdom in time? Get access to over 1,500 +1's (just like this!) and 650+ Philosopher's Notes (distilling life-changing big ideas from the best self-development books ever written) and a LOT more with our Heroic Premium membership. Learn more and get 30 days free at https://heroic.us

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Stoics Say: It’s ALL On Loan: & Will Need to Be Returned (Heroic +1 #1,724) show art Stoics Say: It’s ALL On Loan: & Will Need to Be Returned (Heroic +1 #1,724)

Heroic with Brian Johnson | Activate Your Best. Every Day.

Today's +1 features wisdom from Seneca, Epictetus, Marcus Aurelius, and David Fideler.   Heroic: https://heroic.us ← "Heroic is the best self-development platform in the world." — John Mackey, co-founder & former CEO of Whole Foods Market   Want access to more wisdom in time? Get access to over 1,500 +1's (just like this!) and 650+ Philosopher's Notes (distilling life-changing big ideas from the best self-development books ever written) and a LOT more with our Heroic Premium membership. Learn more and get 30 days free at https://heroic.us

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More Episodes

Irresistible. That’s the perfect word to describe the growing array of addictive technologies that are capturing so much of our attention these days. And, it’s the perfect name for the book. Adam Alter is an associate professor of marketing at NYU’s Stern School of Business. This is a great book on, as the sub-title suggests, “The Rise of Addictive Technology and the Business of Keeping Us Hooked.” Big Ideas we explore include the fact Steve Jobs didn’t let his own kids use an iPad (why?), why addiction is about more than just personality (and what matters), how to add 11 years back to your life, what happens when your brain gets pickled and the simple question you can ask to Optimize.