loader from loading.io

The OG of Mycelium Fermentation: The Quorn Story

Business for Good Podcast

Release Date: 05/01/2023

Premature Obituaries? Bruce Friedrich’s Optimism for Cultivated Meat show art Premature Obituaries? Bruce Friedrich’s Optimism for Cultivated Meat

Business for Good Podcast

Upon reading his obituary, Mark Twain reportedly wrote that “the reports of my death are greatly exaggerated.” Whether Twain actually wrote this or not, the reality remains that today the reports of the death of cultivated meat are indeed quite real. Yet Bruce Friedrich, the president of the , is here to tell you that he believes such reports are not based on science and are indeed greatly exaggerated.  Few people have done more to inspire others to pursue alternative protein—including cultivated meat—as a strategy to ameliorate world problems than Bruce. I’ve known Bruce...

info_outline
Defying the Odds: Orbillion Bio Raising Capital for Cultivated Meat in 2024 show art Defying the Odds: Orbillion Bio Raising Capital for Cultivated Meat in 2024

Business for Good Podcast

If you follow the cultivated meat sector, you know that the last couple years have been tough. Some companies have gone under, others have gone into hibernation, and others have shed staff in cash-conserving layoffs. Major publications have published opinion column obituaries for this industry, yet the work goes on. Part of that work is that of , a B2B cultivated meat company which successfully , surely a Herculean feat. Having now brought in $15 million, while the Orbillion technology is complex, the business model is simple: grow high-quality wagyu beef cells and then sell those cells...

info_outline
The Past, Present, and Future of Cultivated Meat with UPSIDE Foods’ Uma Valeti show art The Past, Present, and Future of Cultivated Meat with UPSIDE Foods’ Uma Valeti

Business for Good Podcast

No cultivated meat company has raised more capital than UPSIDE Foods. In 2022, after having already raised about $200 million in previous rounds, the company raised another with a company valuation north of the coveted $1 billion unicorn status. No company in the space has garnered more media attention, both positive and critical, than UPSIDE Foods. No company has as much volume of cultivation capacity as UPSIDE Foods. No company is as old as UPSIDE Foods, as it was the first startup formed to take this technology out of academia and work to commercialize real meat grown slaughter-free....

info_outline
Fishing for Progress in Asia: Avant Meats show art Fishing for Progress in Asia: Avant Meats

Business for Good Podcast

Asia is leading the world when it comes to semiconductors, solar panels, wind turbines, and other technologies critical for the future. In a time when several US states are  the sale of cultivated meat, Asia seems to be leaning into the technology, and one of the most mature companies in the space there is .  Founded in Hong Kong in 2018 and having raised about to date, Avant Meats is focused on making a dent in Asian seafood demand. In this episode, Avant founder and CEO Carrie Chan discusses why her focus is seafood, what scale she’s at and where she hopes to soon go, and how...

info_outline
Fishing for High-Margins in Cultivated Seafood: BlueNalu’s Path to Scale show art Fishing for High-Margins in Cultivated Seafood: BlueNalu’s Path to Scale

Business for Good Podcast

BlueNalu is one of the better-funded companies when it comes to cultivated meat. Having raised more than $100 million, including about $35 million toward the end of 2023—a notoriously difficult time to fundraise—their founder and CEO Lou Cooperhouse is optimistic about their path to success. But as you’ll hear in this episode, Lou isn’t working to compete against the commodity meats like chicken, pork, and beef. Rather, he’s pursuing a strategy to compete against products that are exponentially higher-cost, like bluefin tuna, which can often sell for more than $100 a pound. In this...

info_outline
Is the Future of Cultivated Meat in Thailand? Aleph Farms is Betting on It show art Is the Future of Cultivated Meat in Thailand? Aleph Farms is Betting on It

Business for Good Podcast

When you think about cultivated meat, Thailand isn’t exactly the first country that comes to mind. Sure, you may think about the US, Netherlands, Israel, and Singapore. But the Southeast Asian kingdom is where Israeli cultivated meat juggernaut Aleph Farms recently announced its first commercial factory will be.  Having just received Israel’s first regulatory approval to sell cultivated meat—and the world’s first regulatory approval for cultivated beef in particular—Aleph Farms CEO Didier Toubia discusses his company’s rollout strategy with me in this conversation. As you’ll...

info_outline
Flying Cars or Electric Cars? Isha Datar’s Thoughts on Where Cultivated Meat Tech Stands Today show art Flying Cars or Electric Cars? Isha Datar’s Thoughts on Where Cultivated Meat Tech Stands Today

Business for Good Podcast

When the New York Times recently ran an  declaring the infant fatality of the cultivated meat industry, Isha Datar, CEO of , was quoted as saying of the sector, “this is a bubble that is going to pop.” Given that New Harvest is intended to promote and advance the field, what did Isha mean by this? She expounded on that thought in a asserting that while she disagrees with the columnist’s conclusion that cultivated meat can never become a viable reality, she believes that the sector has been plagued by “exaggerations, lies, and broken promises.” In this episode, Isha and I talk...

info_outline
Mark Post, A Decade After the First Cultivated Burger show art Mark Post, A Decade After the First Cultivated Burger

Business for Good Podcast

In 2013, Dr. Mark Post  when he debuted the world’s first-ever burger grown from animal cells. Weighing in as a quarter-pounder, the burger carried a price tag of a mere $330,000—all of which was funded by Google co-founder Sergey Brin.  A decade later, what does Mark think about the movement and the industry he helped birth?  When his burger was debuted, a grand total of zero companies existed to commercialize what would come to be called cultivated meat, no serious investment dollars had flowed into cultivated meat research, yet hopes were high that such meat would be on...

info_outline
Are Smaller Cultivators the Answer for Cultivated Meat’s Success? Niya Gupta Thinks So show art Are Smaller Cultivators the Answer for Cultivated Meat’s Success? Niya Gupta Thinks So

Business for Good Podcast

Some of the companies in the cultivated meat space are betting that massive stainless steel cultivators—think 100,000L to 250,000L—are the path to commercialization. Niya Gupta, CEO of , is thinking smaller.  She argues that there may be a more realistic path using a , void of the impellers that agitate the more conventionally used reactors in the sector.  Founded in 2018, the company was spun out of , the first-ever cultivated animal product company which is now focused on materials like leather rather than meat. Having raised more than $20M in its first six years, Fork and Good...

info_outline
Josh Tetrick on the Future of the Cultivated Meat Movement show art Josh Tetrick on the Future of the Cultivated Meat Movement

Business for Good Podcast

If you listened to the , you already know that there’s an updated paperback edition of my book that’s coming out April 9, 2024. I announced in that episode that, aligning with that release, this show will be devoted for a couple months exclusively to interviews with leaders in the cultivated meat space, many of whom are profiled in the book.  And there’s perhaps no person in the cultivated meat sector who’s generated more headlines than Josh Tetrick, CEO of both and . Along with people like Mark Post and Uma Valeti, both of whom will also be guests in this podcast series,...

info_outline
 
More Episodes

There are several dozen startups, including one that I cofounded, laboring to scale mycelium fermentation to a point where it can start making a dent in demand for animal meat. One company though, has been doing this for decades: Quorn Foods

While most alt-meat is made from pea, soy, or wheat, Quorn dominates the portion of the market made from mycelium, controlling more than 99% of the mycoprotein-based alt-meat sector. Partnered with companies like KFC, Quorn is the number one alt-meat brand in the EU, even though it’s still a smaller part of the US market. That may be changing soon, though.

In this conversation, we hear from Quorn’s CEO Marco Bertacca about where the company’s been and where it’s going, including its plans in the US. He reveals which fungi protein startup Quorn recently invested in, whether Quorn intends to build its own fermentation assets in the US, when the company intends to remove all egg whites from its products, and why he thinks Quorn seems better suited as a chicken alternative than beef. Interestingly, he also claims that Quorn is already competing on cost with some chicken products today.

I was impressed by Marco’s humility in this interview, including when he’s talking about where he thinks Quorn has come up short in some of its expansion plans. Interestingly, he and I also chat about why he felt it was important for him, when starting as CEO four years ago, to work for weeks undercover as a factory worker in a Quorn plant before getting behind a computer.

The job, Marco claims, has been very gratifying for him, noting that he’s married to someone who never eats meat, and he’s become someone who eats meat only once per month. Marco even notes that his children are more proud of him today than ever before because of his work to create a more sustainable food system. 

I think you’ll appreciate that sentiment even more after listening to this conversation with the man at the helm of the fungi fermentation revolution—enjoy!

Discussed in this episode

More about Marco Bertacca

Marco Bertacca joined Quorn Foods as CEO in January 2020, bringing over 25 years of global food and drink experience to the company. 

Prior to moving to the UK to undertake the role, Marco was based in the Philippines where he was the Managing Director of Alaska Milk Corporation, a Friesland Campina Company, for over three years. He first moved to South East Asia in 2013, taking the role of Business Development Director in Singapore for Friesland Campina. He went on to hold a number of MD roles across Singapore and Thailand. Before joining Friesland Campina Marco was President of Europe at CSM Bakery Products, and began his career working for Unilever for 10 years, leading the company’s supply chain operations.

Marco joined Quorn Foods with the ultimate goal of encouraging more sustainable diets, for the health of both people and planet. Under his leadership, the business announced it will be the first major food brand to roll out carbon labelling on its products, and has committed to achieving Net Positive status by 2030, by which time he has set the ambition to serve 8 billion servings of Quorn a year, the equivalent of one serving for every person on the planet.