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CPA Australia Podcast

Using gender intelligence for economic gain

CPA Australia Podcast
Released on Oct 26, 2017

Is your business ready for the next global economic disruption? Women offer a lucrative $28 trillion dollar market, yet they’re often underserved, neglected or ignore, despite the fact they drive the majority of our purchases. In this episode, gender intelligence pioneer Bec Brideson reveals how you can tap into the modern female market and reap the financial benefits before your competitors do.

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