Part three of a seven part podcast series with Jason Cunningham CPA about the seven key ingredients of business success which is based on Jason’s book Have Your Cake and Sell It Too. Our latest podcast explores the importance of customers and how you can best serve your clients. It’s looking at your business through the eyes of your customer and understanding that you can’t be all things to all people. Jason explains why you must put your customers first and the difference between marketing and selling. The bigger picture says get as many people through the door as possible - this episode will help you get the customer mix right.