208 Branding is back: The latest Borrell study un-packed.
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
Release Date: 10/08/2023
238 Unpacking Dallas Morning News’ decision to reinstate a public editor
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
Dallas Morning News (DMN) publisher Grant Moise explains the decision to reintroduce the public editor position despite industry trends of cost-cutting, stating, "We looked at data points, we looked at our own internal reasons why subscribers were leaving us, and we just decided we couldn't afford not to make a bold move like this. So, we said, some papers will say, 'They can't afford it.’ We said, ‘We can't afford not to do this.'" Stephen Buckley, who recently began the role of public editor at DMN, explained: "I'm a bridge between our audience and the newsroom. So, as I get feedback...
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237 CherryRoad Media's 32-month journey: Revitalizing and rebirthing local newspapers in 18 states
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
In September of 2021, , a Parsippany, New Jersey-based technology company, surprised the news media industry with its purchase of 20 newspapers from the Gannett. Since then, the company has continued to grow and expand its US holdings, now owning 85 newspapers across 18 states.\ Beyond purchasing existing titles, CherryRoad has also built new operations in some “news desert” communities who lost their local papers. Two of the most recent print/ digital “rebirths” were the mid-May 2024 launches of the and The , replacing the Hutchinson Leader and the Litchfield Independent Review,...
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236 Detroit PBS CEO Rich Homberg's mission to redefine public media
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
Detroit Public Television, now rebranded as , is making a notable return to the heart of the city, signifying a renewed dedication to serving its community with quality, trust, and fairness in media. In this exclusive interview with Rich Homberg, President & CEO of Detroit PBS, he reflects on his journey into public media and the organization's strategic shift towards strengthening local content. Homberg, whose background lies in commercial radio sales and news operations, shares insights into the evolving landscape of public media and the imperative for strong local journalism. During his...
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235 Turning the Page: Daniel Richardson's journey to restore local news to Tennessee towns.
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
Daniel Richardson, a Marine Corp veteran, UT Martin business management graduate and former CEO of Magic Valley Publishing, is making waves in the world of local community media. With a vision to bolster local journalism, Richardson has reopened several recently closed Tennessee newspapers once owned by Holler Media, adding to his growing media empire under the new banner. Richardson’s company now encompasses nine Tennessee titles, including The Fentress Courier, Livingston Enterprise, Citizen Statesman, the Jackson County Sentinel and Shelbyville Times-Gazette, formerly owned by Holler...
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234 Local Media Association and Pennsylvania NewsMedia Association partner to create fundraising lab
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
(LMA) and the (PNA) have united to establish the Pennsylvania Fundraising Lab. This groundbreaking venture is designed to empower Pennsylvania news organizations with the expertise and understanding needed to secure philanthropic funding for their reporting projects , thereby enhancing their financial sustainability and enabling them to continue delivering high-quality journalism. In a recent episode of 'E&P Reports,' Frank Mungeam, LMA chief innovation officer, and Bill Cotter, PNA president, shared the success story of the LMA’s Lab for Journalism Funding. With over $23...
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233 New York State implements historic tax credits to support local journalism.
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
In a groundbreaking move, New York Governor Kathy Hochul signed a 2025 state budget that includes $90 million in tax credits for local news media outlets, marking a significant victory for the press and local journalism. , which helped champion this legislation, initially formed with 100 news publishers in February 2024 to work together and advocate for what was originally introduced as the In just a few months, the coalition expanded to over 200 news outlets. Rebuild Local News, a nonpartisan, nonprofit organization that advances public policies to help local news and community journalism,...
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232 Facebook blocks State’s Newsroom’s Kansas Reflector: A threat to free press and first Amendment?
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
In a dramatic turn of events, the , a news affiliate of the non-profit , found itself at the center of a contentious battle with Facebook. Sherman Smith, the Editor-in-Chief of the Kansas Reflector, revealed the unfolding saga during an exclusive interview with Mike Blinder, Publisher of E&P Magazine. The saga began when Facebook rejected an editorial titled "" authored by Dave Kendall and published on the Kansas Reflector's website. The piece highlighted Facebook's rejection of Kendall's documentary on climate change as too divisive, emphasizing the importance of local media in...
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231 Addressing America's Divides: The Chronicle of Philanthropy’s newest chapter1
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
For more than three decades, The has stood as the foremost beacon of insight and information for professionals and organizations within the philanthropic and nonprofit sectors. Through its printed and online platforms, The Chronicle offers comprehensive coverage of trends, challenges, and best practices in the philanthropic world, serving as an invaluable resource for those dedicated to charitable giving and social impact. On April 2, 2024, The Chronicle embarks on a new chapter, launching an innovative line of coverage aimed at dissecting America's widening divides and the burgeoning...
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230 Understanding the skills necessary to lead the newsroom of tomorrow
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
While attending the Executive Program in News Innovation and Leadership at the Craig Newmark Graduate School of Journalism at the City University of New York, Laura Krantz McNeill decided to interview 26 separate media leaders she considered to be “change-makers and innovators” and asked them what they think the essential skills that the next generation of news leadership will need to move us closer to a healthier and more sustainable future for the news media industry.1 The result of that work is a self-published paper entitled " which was later posted by Nieman Labs. McNeill, who began...
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229 The “whats, whys and hows” of The Association of Community Publishers (ACP)
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
(ACP) is a dynamic organization dedicated to supporting and empowering free, community-based media outlets across the United States. Founded to promote excellence in local journalism and foster collaboration among community publishers, the ACP represents a diverse array of publications, including newspapers, shoppers, magazines, directories and digital news platforms — all with no paid access to the print or online content they provide. This year's annual conference will be held May 1-3 in Norfolk, Virginia and will offer programs mainly centered on building revenue. It also will feature a...
info_outlineBorrell Associates has been tracking U.S. advertising since 2001, providing data that encompasses every facet of local marketing expenditures, including promotions, marketing services, research, public relations, loyalty marketing and digital services.
Recently, Borrell released its 2024 forecasts revealing that U.S. local advertising will grow a healthy 4.4% in 2024 to $157.1 billion. On top of that, Borrell’s recent “Business Barometer” showed a strong uptick in local advertiser optimism about the 2023 holiday shopping season and the general economy. There was also good news for legacy media providers, such as newspapers, radio and TV, forecasting a moderation in previous years' declines.
Along with the forecast for 2024, Borrell just released the data from their survey conducted in the second quarter 0f 2023, which included advertising insights collected from over 2,000 respondents. One of the major takeaways from this August 2023 report is a major decrease in respondents who consider themselves "novices" at understanding media concepts, thus offering local media companies more knowledgeable buyers within their markets. Some respondents stated that local media companies should “take more time to listen to what the client is asking for” and “come with more creative ideas about their business.”
In this episode of "E&P Reports," we break down the data recently released by Borrell Associates in their latest survey, conducted April through June in 2023, entitled: "New Insights About Today’s Local Ad Buyers." Appearing in this vodcast is Borrell Associates' President Jim Brown, who will discuss the latest trends they have uncovered in local advertiser spending, which media types are showing the most demand and how legacy media such as newspapers, radio and TV can capture the predicted 4% increase of overall marketing dollars being invested by local businesses.