210 Ryan Dohrn’s “ad sales punch list” to maximize revenue into 2024.
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
Release Date: 10/28/2023
241 Unveiling the secrets of sales mastery: Insights from Jeffrey Sleete.
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
In this wide-ranging interview with Jeffrey Sleete, a seasoned media sales consultant with a rich radio and TV advertising sales background, we delved into his approach to media sales and the principles that have guided his successful career. Sleete, who now writes a column for E&P Magazine, shared his ideas on various aspects of how to successfully engage small businesses in today’s challenging local media ecosystem. Access links, audio transcripts and more info on this episode's landing page at:
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240 "Final Phase" for local media: Gordon Borrell affirms content as the lifeline
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
During this exclusive E&P interview, Gordon Borrell, CEO of Borrell Associates, provided critical insights into the evolving landscape of local media. Highlighting a seismic shift in the industry, Borrell emphasized content as a key differentiator in what he terms the “final phase” for local media. To underscore this, he announced the relocation of Borrell Associates’ 2025 annual conference from Miami to the Walter Cronkite School of Journalism at ASU. Access more at
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239 NewsGuard under fire: Balancing credibility and controversy in modern journalism
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
In an era marked by rampant misinformation and polarized media landscapes, NewsGuard has emerged as both a champion of credible journalism and a lightning rod for controversy. Founded in 2018 by Steven Brill and Gordon Crovitz, the company aims to rate the reliability of news websites based on transparent, objective criteria. However, NewsGuard’s mission has been challenging, facing legal battles, accusations of political bias and public criticism from high-profile figures like Elon Musk. In this exclusive interview with E&P Magazine, Brill and Crovitz discuss these controversies, their...
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238 Unpacking Dallas Morning News’ decision to reinstate a public editor
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
Dallas Morning News (DMN) publisher Grant Moise explains the decision to reintroduce the public editor position despite industry trends of cost-cutting, stating, "We looked at data points, we looked at our own internal reasons why subscribers were leaving us, and we just decided we couldn't afford not to make a bold move like this. So, we said, some papers will say, 'They can't afford it.’ We said, ‘We can't afford not to do this.'" Stephen Buckley, who recently began the role of public editor at DMN, explained: "I'm a bridge between our audience and the newsroom. So, as I get feedback...
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237 CherryRoad Media's 32-month journey: Revitalizing and rebirthing local newspapers in 18 states
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
In September of 2021, , a Parsippany, New Jersey-based technology company, surprised the news media industry with its purchase of 20 newspapers from the Gannett. Since then, the company has continued to grow and expand its US holdings, now owning 85 newspapers across 18 states.\ Beyond purchasing existing titles, CherryRoad has also built new operations in some “news desert” communities who lost their local papers. Two of the most recent print/ digital “rebirths” were the mid-May 2024 launches of the and The , replacing the Hutchinson Leader and the Litchfield Independent Review,...
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236 Detroit PBS CEO Rich Homberg's mission to redefine public media
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
Detroit Public Television, now rebranded as , is making a notable return to the heart of the city, signifying a renewed dedication to serving its community with quality, trust, and fairness in media. In this exclusive interview with Rich Homberg, President & CEO of Detroit PBS, he reflects on his journey into public media and the organization's strategic shift towards strengthening local content. Homberg, whose background lies in commercial radio sales and news operations, shares insights into the evolving landscape of public media and the imperative for strong local journalism. During his...
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235 Turning the Page: Daniel Richardson's journey to restore local news to Tennessee towns.
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
Daniel Richardson, a Marine Corp veteran, UT Martin business management graduate and former CEO of Magic Valley Publishing, is making waves in the world of local community media. With a vision to bolster local journalism, Richardson has reopened several recently closed Tennessee newspapers once owned by Holler Media, adding to his growing media empire under the new banner. Richardson’s company now encompasses nine Tennessee titles, including The Fentress Courier, Livingston Enterprise, Citizen Statesman, the Jackson County Sentinel and Shelbyville Times-Gazette, formerly owned by Holler...
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234 Local Media Association and Pennsylvania NewsMedia Association partner to create fundraising lab
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
(LMA) and the (PNA) have united to establish the Pennsylvania Fundraising Lab. This groundbreaking venture is designed to empower Pennsylvania news organizations with the expertise and understanding needed to secure philanthropic funding for their reporting projects , thereby enhancing their financial sustainability and enabling them to continue delivering high-quality journalism. In a recent episode of 'E&P Reports,' Frank Mungeam, LMA chief innovation officer, and Bill Cotter, PNA president, shared the success story of the LMA’s Lab for Journalism Funding. With over $23...
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233 New York State implements historic tax credits to support local journalism.
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
In a groundbreaking move, New York Governor Kathy Hochul signed a 2025 state budget that includes $90 million in tax credits for local news media outlets, marking a significant victory for the press and local journalism. , which helped champion this legislation, initially formed with 100 news publishers in February 2024 to work together and advocate for what was originally introduced as the In just a few months, the coalition expanded to over 200 news outlets. Rebuild Local News, a nonpartisan, nonprofit organization that advances public policies to help local news and community journalism,...
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232 Facebook blocks State’s Newsroom’s Kansas Reflector: A threat to free press and first Amendment?
"E & P Reports" from Editor & Publisher Magazine hosted by Mike Blinder
In a dramatic turn of events, the , a news affiliate of the non-profit , found itself at the center of a contentious battle with Facebook. Sherman Smith, the Editor-in-Chief of the Kansas Reflector, revealed the unfolding saga during an exclusive interview with Mike Blinder, Publisher of E&P Magazine. The saga began when Facebook rejected an editorial titled "" authored by Dave Kendall and published on the Kansas Reflector's website. The piece highlighted Facebook's rejection of Kendall's documentary on climate change as too divisive, emphasizing the importance of local media in...
info_outlineRyan Dohrn is an Emmy award-winning, globally recognized media revenue consultant who has worked with hundreds of media companies, trained over 30,000 ad sales reps, and, through his proven sales training methods, has helped create over half a billion dollars in new sales and event sponsorship.
Holding a Psychology of Leadership Certification from Cornell University, Dohrn’s resume includes time in promotions and sales at The NY Times Company, Disney, Cumulus, Citadel Comm, Vance Publishing, Morris Publishing, and PennWell.
His latest best-selling book, "Selling Forward," offers proven sales advice and methods to reinvent a company’s approach when “selling to emotionally drained, inbox-dazed, virtual meeting-bored, sales-resistant customers in a post-pandemic fatigued business world.”
Dhorn is also the president/founder of Brain Swell Media, a boutique revenue strategy, sales training, and coaching firm. Plus, he is the owner/CEO of Niche Media, an organization that hosts events focused on helping publishers generate more multimedia revenue.
E&P's publisher, Mike Blinder, is no novice when it comes to media ad sales as well, having spent 20+ years as a sales consultant, trainer and revenue generator for media companies worldwide. Blinder has helped generate over $100 million in new, local multimedia ad revenue through his own proven sales methods.
In this episode of “E&P Reports,” sales consultant, coach, and trainer Ryan Dohrn talks one-on-one with E&P's Mike Blinder, offering actionable, real-world advice on maximizing ad sales in 2024. Topics covered in this fast-paced, idea-driven interview include better prospecting for new business, how to find and retain quality sales talent and the best qualities and methods of leadership in today's competitive, ever-changing local media sales ecosystem.