12. How to Teach Self-Defense Like a Professional
The Truth About the Martial Arts Business with John Graden
Release Date: 06/09/2020
Why I Replaced Taekwondo with Empower Kickboxing™
The Truth About the Martial Arts Business with John Graden
After nearly two decades of teaching traditional taekwondo, Guevara realized that what he was teaching was not providing the benefits he wanted for his students. He replaced his curriculum with Empower Kickboxing™ and did not lose a single student.
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21. The Truth About Martial Arts in the Inner-City
The Truth About the Martial Arts Business with John Graden
Imagine being so desperate to escape the violent, drug-infested inner-city of Baltimore’s inner-city that you make up your own kung fu techniques to compete in martial arts tournaments in order to get some direction out. Yet, the darkness of the ghetto pulls you back in...
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20. The Smoke and Mirrors of Martial Arts
The Truth About the Martial Arts Business with John Graden
In the episode, the truth about the martial arts business is that not only is it easy for instructors to fall into these drastic mistakes of the past, but that it’s almost expected.
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19. How Mark Moore Grew a 425 Student Martial Arts School While Teaching Just 2 Classes a Night
The Truth About the Martial Arts Business with John Graden
Our guest today is Mark Moore. His school in South Jersey has continued to grow through the pandemic. Mark says the three keys to his success are, the curriculum, the school atmosphere, and a special mindset that any martial arts school owner will certainly appreciate learning.
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18. What Every Martial Arts Instructor MUST Know About the Law of Self-Defense.
The Truth About the Martial Arts Business with John Graden
This week, The Truth About the Martial Arts Business explores a deadly serious topic that every martial arts instructor needs to understand and teach. The Law of Self-Defense.
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17. How to Build a 6-Figure Self-Defense Business
The Truth About the Martial Arts Business with John Graden
Joe Robaina is a veteran martial artist with a wide range of skills and talent. But for the last few years, he has excelled in the self-defense business. Joe shares some strategies that have helped him to build a successful self-defense business.
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16. Master the Art of Tongue Fu with Sam Horn
The Truth About the Martial Arts Business with John Graden
The Truth About the Martial Arts Business episode 16 guest Sam Horn is the author of Tongue Fu.
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15. 7 Biggest Tax Deductions for Martial Arts Businesses and Schools
The Truth About the Martial Arts Business with John Graden
The Trump Tax Act may benefit your martial arts school in several ways. Here are 7 major ways that self-employed martial arts instructors and school owners can slash their taxes and keep more of their hard-earned money to put in the bank each year.
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14. 10 Important Questions About Your Martial Arts School Curriculum
The Truth About the Martial Arts Business with John Graden
In this podcast, I go solo with a harsh look at what martial arts schools are teaching and how to lead your students into the future by discarding the smoke and mirrors of the traditional curriculum. A good master instructor avoids teaching these contradictions.
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13. Bernard Kerik 911 Interview by John Graden
The Truth About the Martial Arts Business with John Graden
Bernard Kerik was Rudy Guliani's right hand during 911. They were under the second tower when it was struck. 2 decades later, we are in the middle of a massive disruption of law and order.
info_outlineThis week the truth about the martial arts business is that if you advertise and teach self-defense in your martial arts school, you better know what you're talking about.
One steps, basics, and kata are NOT self-defense. They are stylized, formal representations, they are not directly applicable.
If you are trying to pass off traditional martial arts as self-defense, you are deceiving the public and yourself.
People are NOT seeking "secret techniques" buried in the bunkai of kata. Bunkai is bunk.
People need real self-defense from a credible source, not some traditional style that was created in a hut on a mountainside decades ago has never changed. In fact, to change the style is martial arts blasphemy.
According to Google Trends, because of the pandemic and violent riots, searches for self-defense and self-defense training have skyrocketed just like gun sales have soared. That means people are scared and seeking self-defense training.
The single most important skillset you teach are the self-defense skills that may save a student's life. That's why it is so important for you to be able to verify the source and efficacy of the self-defense training that you advertise and teach.
The best source is law enforcement based. Not martial arts. Not military. Law enforcement engages in street fights and confront violent criminals every day. Most military members never engage in a physical fight.
Most martial arts teach outdated skills that were created decades ago without the advantage of video or networking. They had to hide their training, which severely limited any opportunity to collaborate, review, and update the skills.
In fact, most traditional martial arts take pride in NEVER CHANGING. That is brainwashing pure and simple. To resist upgrading your self-defense skills to honor a style or style creator is a self-imposed ceiling to growth and improvement. You just get better at useless skills.
Self-defense can save students' lives. To teach anything but the most current law enforcement skills is professional neglect that could cost your students' life.
In this special episode, you're going to listen in on COBRA-Defense founder Chris Sutton teaching adult students in the COBRA ten-week academy, and then you'll hear him teaching COBRA licensees how to teach Cobra to their students.
I'll pop in on occasion to set the scene. These clips come from a variety of sources, so the audio can be a bit spotty at times, but the content is pure gold.
The audience for the first 15-minutes is a class of adults who paid $399 for a Cobra-Defense academy that meets twice a week for 10 weeks.
Important Links
MartialArtsTeachers.com
JohnGraden.com
MATACertification.com
MATAInsurance.com
SelfDefenseBusiness.com (COBRA-Defense)