Talking About Online Ads (PPC) with Mike McEuen
Talking About Everything with Harry Hawk.
Release Date: 07/02/2015
Talking Japanese eCommerce with Kurihara-san
Talking About Everything with Harry Hawk.
Is there any Universal Truths to eCommerce? Harry Hawk talks with Kurihara Kohei (@) regarding differences between US and Japanese eCommerce. Kurihara-san details the Japanese fondness for complicated user experiences/interfaces, how cash on delivery (COD) is an important part of many online transactions. Kohei also details how Japan eRetailers complete not only on price but on speed of delivery with rapid same day delivery a major logistical objective. He also talks about his perception of gender segmented shopping habits. This was recorded for the benefit of students at...
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Talking with Timothy French about Stefani Victoria Spears
Talking About Everything with Harry Hawk.
Like many other queens, Timothy’s drag experience began as a Halloween costume at the request of friends. Living in Chicago at the time, Timothy was friends with many drag and gender performers in the community, and often did choreography work for their shows. They convinced him to try doing drag one year for Halloween, and Timothy thus created a costume based after one of his many idols, Lady Gaga. Timothy discusses his opportunity to meet Gaga, as well as the influence of drag and gender artistry in her own work, during our (Image of Stephani at the 2016 Mermaid Parade). Timothy is...
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Harry & Austin Talk About The Draggedy Project
Talking About Everything with Harry Hawk.
Harry’s and Austin’s first conversation about the scope of The Draggedy Project focuses on the differences between how drag is most generally portrayed in mainstream media and the radical possibilities which drag presents. The conversation also focuses on some of the evolutions of drag as an art form, including its movement from small-scale performances at gay clubs to wider audiences in theatres and mainstream media, such as RuPaul’s Drag Race. The conversation is a discussion of what The Draggedy Project entails—a discussion with gender performers about what their...
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Talking with Villinda Vile Horror Entertainer
Talking About Everything with Harry Hawk.
Harry Hawk's conversation with Sal Virelli about the creation and development of Villinda Vile and other drag personas is the first episode in a series of conversations about gender artistry. Sal describes a dark past with which he used to build and embellish the characters Linda and Villinda. Villinda appears at an annual Michigan haunted "house" where Sal says, "Some the scariest performers are some of the nicest people you will ever meet." Sal enjoys sewing, fashion design, community theater and has sent an audition tape for the upcoming season of RuPaul's Drag...
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Talking with Ivan Sierra and His LGBTQ Life EP 47
Talking About Everything with Harry Hawk.
Ivan Sierra talks about growing up in Mexico with his adoptive parents. For Ivan there is tragedy and joy at nearly every turn. He talks openly and fearlessly about his personal journey for self acceptance. Life has not always been easy for Ivan but he has worked to triumph over adversity, and find his own path to happiness and joy.
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Talking with Gil Camargo About Food Ep 45
Talking About Everything with Harry Hawk.
Gil (like me) has a real love of food and food culture. We talked about food, family and dishes that he enjoys, makes and shares with friends.
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Talking with Gil Camargo about LGBT life in Mexico City
Talking About Everything with Harry Hawk.
Gil Camargo and I spoke about gay life, culture and more in Mexico City.
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Talking Global Cuisine in Mexico with Chef Josefina Santa Cruz and Nicholas Gilman
Talking About Everything with Harry Hawk.
Josefina Santa Cruz is a local who Chef who devoted to Mexican ingredients, but is well known for using them in Global Cuisine.
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Talking Tacos and Insects with Juan Pablo and Nicholas
Talking About Everything with Harry Hawk.
My final interview with Mr. Juan Pablo Ballesteros. I had the opportunity to try some of the food prepared at Limosneros Restaurant. This included tacos with Crayrish and Cocopaches (an insect). It may might sound creepy or gross but it isn't. The Cocopaches tasted great and well they do look a bit scary but no more scary than the Crayfish.. ...
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Talking About Tequila and Mescals with Nicholas Gilman and Juan Pablo
Talking About Everything with Harry Hawk.
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info_outlineA few weeks ago I spoke with Michael (Mike) McEuen about how to buy and optimize online advertising. Mike really knows this topic because he has worked on all sides of paid advertising triangle. He has been on the sell side with Gannett Papers, on the AdTech side with the company AdStages, and today he is on the buying side at DoubleDutch.
In the world of Inbound marketing were quality content rules the roost, you might think that paid advertising and those who earn their living buying or selling ads might feel competitive pressure but Mike makes it really clear that the best place to focus the starting point of a digital promotion is amazing organic content. Mike makes it clear you should be working with your sales staff and agreed with me when I talked about the value of the PR team in terms of storytelling and audience building.
Mike sees organic content as part of the validation or optimization process that every digital effort needs. That is, organic content validates both the message and the audience and proves that there is an alignment between that customer base (or persona) and the message you are delivering.
Mike suggests that you would be wasting money if you start promoting before you have validated your approach. I would add this could go even further in that you should also be testing out the landing page(s), and any follow on efforts you may be making once you have brought people to your site. I’m sure Mike would agree.
Mike was very clear, "once it is working you can double down." Which is a very polite way of saying once it is working you can really start throwing money at the effort.
In my overtime conversation with Michael we get even deeper into how today's PPC efforts work. We talk about lookalike audiences, cost per action (CPA), and other even about how to fine tune a digital ad campaign. We talk about return on advertising spend; how to really understand how much you can afford to spend and understand what your business gains from that. We converse about how to blend different priced ads into a single buy, and also about buying during urgent time frame (near a holiday). We talk budgets and every else.
Links:
https://www.linkedin.com/in/michaelmceuen
http://michael-mceuen.strikingly.com/
Dennis Yu - My interview
Dennis Yu - BlitzMetrics
Inbound.org