Ugh, do I have to email?
Release Date: 07/12/2018
Do you have to email your list? This is the question I got this week and I’m using it as an opportunity to talk about where email marketing is now and how I think you should be using it. Before you think about the email marketing at all, you need to step back and think about how your communicating with your audience and how you’re making yourself a ‘must read’ in your audience’s inbox.