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Does Your Target Market Need To Be Intersectional?

How's Business Going?

Release Date: 07/24/2018

Can target markets be racist? In this day and age, a lot of businesses are being called into question for targeting a certain group of people. Here’s my take on it: serve who you feel you are meant to serve. I’ve got some thoughts on what I think the real issue is and how you can adjust your business and marketing accordingly.

If you know that a specific type of advice you have is only for a specific type of person, it may be time to expand your advice to serve more people. It’s also not about who you want to serve but what set of problems you want to solve. There is a wide variety of people who may have these problems and that is your target market.

P.S -- Have you checked out Simply Profitable Business Lab? You can learn more about it here.