The Future of Customer Research Teams: Innovating for Success in 2024 and Beyond
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Release Date: 12/16/2023
The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
How do you grow your revenues without upsetting your existing customers? In this episode, Colin Shaw and Professor Ryan Hamilton dive into the new book he has written with Anne Wilson, Senior Lecturer at Wharton. Published by Harvard Business Review Press, the book is called: The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things Available here: https://bit.ly/3ZCN2wD Professor Ryan Hamilton reveal how brand growth often gets derailed not by bad strategy, but by insufficient attention to how your customer segments relate to each other. You may...
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What Customers Really Think About Your AI Experience: Academic Research Reveals the Truth.
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Have you ever said “thank you” to a chatbot or Chat GPT? Well, you’re not alone—and you might just be weirder than you think. It turns out AI can be more empathic than people. But what do Customers think of AI experiences? Academic research reveals the answers we discuss in this show. In this special live-recorded episode from the SOCAP Conference, Colin Shaw and Professor Ryan Hamilton explore the psychology behind how customers actually feel about AI—and what that means for your customer experience. Ryan dives into the latest academic research on AI trust, customer behaviour,...
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The Brand Builds The Promise; Customer Experience DOES NOT Deliver! Why?
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
How happy are you when you buy auto insurance? If your answer is anything other than thrilled, you’re not alone. In fact, years ago, a UK insurance company tried to convince us otherwise with their tagline “Quote Me Happy.” Spoiler alert: Nobody was happy. This raises a fascinating question: What role does advertising play in the customer experience, and why is there such a massive disconnect between the ads we see and what we actually get? In this episode, Colin Shaw and Professor Ryan Hamilton dive deep into the Great Expectation Gap—and they’ve brought in a special guest: Ben...
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AI Won’t Save Your Customer Experience—But This Might...
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Episode Summary: Everyone’s talking about AI like it’s some kind of CX fairy godmother—“Bibbidi-bobbidi-boo! Your NPS just went up 50 points!” Spoiler alert: it doesn’t work like that. In this episode, Colin and Ryan are joined by Frederic Durand, CEO of Diabolocom, and Collin D. Ehret, Senior Enterprise Sales Director (yes, another Collin… brace yourself), for a no-fluff, practical, and slightly irreverent discussion about what it really takes to implement AI in your customer experience. Diabolocom Website: LinkedIn: Frederic Durand LinkedIn: Collin D. Ehret...
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🎉 400th Episode Of The Intuitive Customer Podcast! - These Are Our Biggest CX Lessons
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Eight years, 750,000 downloads, and 400 episodes later, The Intuitive Customer is celebrating this major milestone! In this episode, Colin Shaw and Professor Ryan Hamilton reflect on what has changed in customer experience over the years and share their biggest learnings. 📊 The Reality of Podcasting: Podcasting is booming, with 546 million listeners worldwide. 47% of the U.S. population (12+) listens to a podcast at least once a month. Podcast ad spending is projected to hit $4.02 billion in 2024. But here’s the kicker: 50% of podcasts die after three episodes. Only 20% make...
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How Your Customers Judge You Before You Even Open Your Mouth
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
First impressions aren’t just important—they’re everything. Research shows that customers, clients, and even your colleagues are forming opinions about you, your brand, and your business in mere seconds—often before you even get a chance to introduce yourself! In this episode, Colin Shaw and Professor Ryan Hamilton dive deep into the psychology of first impressions, exploring the fascinating (and slightly terrifying) science behind snap judgments. How fast do customers decide whether they like or trust you? Why do first impressions stick so stubbornly? And most importantly—how can...
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10 Proven Ways Guaranteed To Build Trust In Your Customers!
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Trust: it’s the glue that holds relationships together—both personal and professional. Yet, so many businesses get it wrong. In this special milestone episode (yes, 400 episodes!), Colin Shaw and Professor Ryan Hamilton break down why trust is the foundation of every great customer experience and, more importantly, how you can earn it, keep it, and leverage it to drive growth. From sneaky fees that erode confidence to honesty that wins lifelong loyalty, we’re covering ten essential actions that will guarantee your customers trust you—and keep coming back. Plus, we share some...
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Why Short-Form Content & Thinking is Destroying Your Customer Experience And Your Career.
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Are we thinking less in the age of information overload? In this episode of The Intuitive Customer, Colin Shaw and Professor Ryan Hamilton discuss the hidden dangers of short-term thinking in customer experience. Businesses are obsessed with quick fixes, but is this addiction to fast results actually damaging long-term success? Join us as we explore why short-form content gives the illusion of learning, why deep understanding requires more than a 30-second soundbite, and how behavioral science can transform your customer experience for the long haul. From the pitfalls of Net Promoter Score...
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Tiny Tweaks That Can Have a BIG Effect (And Why They Sometimes Don’t)
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
🔹 Ever wonder why you always end up choosing the medium popcorn, even when you weren’t hungry? Or why some websites magically guide you toward the “best” deal? That’s not luck—it’s behavioral science in action. In this episode of The Intuitive Customer, Colin Shaw and Professor Ryan Hamilton reveal the power of nudging—tiny tweaks that subtly influence decisions without forcing them. But here’s the catch: sometimes nudges don’t work at all. So, what separates a genius nudge from a total flop? That’s exactly what we’re unpacking today. 🔥 Best Quote from the Episode:...
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The Psychology Of Discounts: Are You Inadvertently Training Your Customers?
The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
Discounting—it feels like a surefire way to attract customers, right? Everyone loves a good bargain. But what happens when discounts stop being a tool and start becoming an expectation? In this episode, Colin Shaw and Professor Ryan Hamilton dive into the dangerous addiction of price discounting—how it lures in customers, why businesses struggle to stop, and the long-term damage it can do to your brand and bottom line. You'll hear painful stories of businesses that have trained their customers never to pay full price, the psychology behind why discounts are so irresistible, and why, if...
info_outlineThe Future of Customer Research Teams: Innovating for Success in 2024 and Beyond
AI's enthralling me these days, and it seems the world's caught in the same spell. One realm set for a profound AI makeover is customer market research—a topic worth diving into since it's likely on many of your radars too. Exciting or nerve-wracking—depends on which way you look at it.
Qualtrics recent article, "AI Will Revolutionize the Market Research Industry" suggested a couple of thought-provoking stats I thought I would share:
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Threat or Boon? 83% of researchers view AI as an opportunity, with only 7% seeing it as a threat.
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Job impacts? 26% believe AI will birth more market research roles, 35% anticipate a reduction, while 39% reckon it won't budge the job landscape.
Clearly, the consensus leans toward AI significantly boosting the market research scene, yet there's no majority stance on its implications for customer insight or market research job stability.
Historically, technologies swept through industries like a forceful wave, sometimes obliterating old norms while birthing new frontiers. Should the AI tide wash over market research, it might erode traditional roles while seeding a fresh bloom in the industry. The upshot? Jobs will morph—both in nature and in the entities they serve.
So, where's the compass pointing for customer insights? Alyona Medelyan, CEO of Thematic ([email protected]) in Auckland, New Zealand submitted a video for our None of Us Are as Clever as All of Us program, shares her thoughts.
In this episode, we discuss Medelyan’s video and how the AI winds are steering us into uncharted waters, with the market research ship set for a profound voyage.
Here are some other key moments in the discussion:
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02:50 Colin shares the stats from Qualtrics regarding the future of AI and customer insights and market research.
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07:53 We roll the video from Medelyan, and talk about our first reactions.
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13:37 Colin gets into one of the problems he sees with customer insight teams in the larger organization and what that does to the information shared.
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16:57 Ryan explains the how AI is excellent in creating categories, and demonstrates his SAT-level mastery of fancy-sounding academic words.
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19:24 We get into the opportunities this affords us regarding preparing for the transformation AI promises to the area and making the most of it for your organization.
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About Colin Shaw
LinkedIn recognizes Colin Shaw as one of the 'World's Top 150 Business Influencers.' As a result, he has over 294,000 followers and 78,000 subscribers to his LinkedIn newsletter ‘Why Customers Buy’. The Financial Times selected Beyond Philosophy as one of the best management consultancies for four years.
Colin is a renown keynote speaker and undertakes consultancy work and educational workshops to help organizations improve their Customer Experience.
Click here to learn more about Professor Ryan Hamilton of Emory University.
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