010: Drafting a Proper Website Privacy Notice
The Is My Brand Protected? Podcast
Release Date: 05/23/2018
023: Podcast: Patent Protection Abroad
The Is My Brand Protected? Podcast
This is a guest podcast from our own, Irina Pomestchenko. Irina is a patent professional for AMD LAW Group. In this episode, Irina discussed the process for securing patent protection outside the U.S. Enjoy!
info_outline
022: What to Expect During Patent Litigation
The Is My Brand Protected? Podcast
TRANSCRIPT Hello and welcome to the “Is my brand protected” podcast. My name is Alana Ballantyne and I am your host for today. I will start with a quote from Thomas Edison - Edison once said this about his invention, the light bulb, “I haven’t failed, I’ve just found 1000 ways that won’t work.” Now he certainly couldn’t patent all 1000 of those ideas, but today’s we will discuss how he could have properly patented one of them. When we think of a patent, we think of inventions and devices. Legally, a patent is a government license conferring a right or title for a set...
info_outline
021: Interview with Life-Coach, James Bonds
The Is My Brand Protected? Podcast
This is our interview with Life-Coach, James Bonds. Coach Bonds is a life-coach for business owners and entrepreneurs with a focus on C-Suite executives. Coach Bonds shares some of his insights with us such as the coveted notion of "having it all". Coach Bonds is the curator of the Well-Driven Life. com website and represents both national and international clients. Coach Bonds can be reached via his toll-free number (866)775-5233 or his . We hope you enjoy this episode!
info_outline
019: What is a Trademark?
The Is My Brand Protected? Podcast
In this episode we discuss - What is a Trademark? The lead-off quote: I dyed my hair this crazy red to bid for attention. It has become a trademark, and I've got to keep it this way. ~Lucille Ball TRANSCRIPTION Hello and welcome to the IS MY BRAND PROTECTED? podcast. I am Aurelia Mitchell Durant your host for today and today I'm just going to chat with you a little bit about what a trademark is and what a trademark is not the leadoff quote is from Lucille Ball. I dyed my hair this crazy red to bid for attention. It has become a trademark and I've got to keep it this way. That is from Lucille...
info_outline
018: Why You Need Website Encryption for your Website
The Is My Brand Protected? Podcast
In this episode, we will discuss website encryption for your website. Lead-off quote: Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes. ~Bill Gates TRANSCRIPTION Hello and welcome to the IS MY BRAND PROTECTED? podcasts. I am Aurelia Mitchell Durant your host for today and today we're going to discuss SSL certificates for your Web site. Imagine the struggle and finding a lead quote that related to web site encryption. I couldn't find one but I do have one from Bill Gates. Whether it's Google or Apple are free software. We've got...
info_outline
017: Doing it for the Culture
The Is My Brand Protected? Podcast
In this episode, we discuss cultural appropriation or "Doing it for the Culture." Lead-off quote: “I’m not tone deaf to where I don’t get it. I do get it.” ~Kim Kardashian West TRANSCRIPTION Hello and welcome to the IS MY BRAND PROTECTED? podcast. I am Aurelia Mitchell Durant, your host for today and today we're going to talk about doing it for the culture. In other words, cultural appropriation. The lead-off quote for today is from Kim Kardashian West and the quote is I'm not tone deaf to where I don't get it. I do get what she's talking about is the recent flack about her decision...
info_outline
016: The Three Types of Patents
The Is My Brand Protected? Podcast
In this episode, we discuss the three types of patents. Lead-off Quote: We think we have solved the mystery of creation. Maybe we should patent the universe and charge everyone royalties for their existence. ~Stephen Hawkings A patent is a right granted to an inventor by the federal government that permits the inventor to exclude others from making, selling or using the invention for a period of time. The Three Types of Patent – Utility, Design, Plant
info_outline
015: The Top 10 Most Valuable Brands
The Is My Brand Protected? Podcast
In this episode, we discuss the Top 10 Most Valuable Brands. Lead-off Quote A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience. ~Scott Bedbury Top 10 Most Valuable Brands as of 2018. Amazon $150.8 Billion Apple $146.3 Billion Google $120.9 Billion Samsung $92.3 Billion Facebook $89.7 Billion AT&T $82.7 Billon Microsoft $81.2 Billion Verizon $62.8 Billion Walmart...
info_outline
014: The Top 10 Reasons to Protect Your Brand
The Is My Brand Protected? Podcast
In this episode, we discuss the Top 10 Reasons to Protect Your Brand. The lead-off quote: The best lightning rod for your protection is your own spine. — Ralph Waldo Emerson Prevent brand confusion Reputation Recovery of damages Incontestability after 5 years Public perception Easier to prove trademark infringement Puts others on notice of your brand Protects smaller brands Preventing infringing goods from entering the U.S. Brand investment
info_outline
013: Using Photos In A Way to Lessen Copyright Violations
The Is My Brand Protected? Podcast
In this episode, we discuss how to use photos in a way to lessen copyright violations. The lead-off quote: The best thing about a picture is that it never changes, even when the people in it do.” — Andy Warhol Always ask permission to use a photo. The first step in legally obtaining copyrighted images is to simply ask permission from the owner. It’s very important that you make sure the person you’re asking has the rights to license the image. You’re going to want to explain how you’re going to use it and give them a URL of where it is going to go. If they agree, they may...
info_outlineIn this episode, we discuss drafting a proper website privacy notice. Our Lead-off quote:
Arguing that you don't care about the right to privacy because you have nothing to hide is no different than saying you don't care about free speech because you have nothing to say.” ~Edward Snowden
Central theme: You need a customized privacy notice for your website. Your privacy notice should answer the following questions:
- Who is collecting the data?
- What data is being collected?
- What is your legal basis for processing the data?
- Will the data be shared with any third parties?
- How will the information be used?
- How long will the data be stored for?
- How can a consumer file a complaint?
- What rights does the consumer have relative to your collection?