Episode 210 - Double Dissonance - Get People To Persuade Themselves
Release Date: 10/18/2017
Maximize Your Influence
The Law of Verbal Packaging states that the more skillful a person is in the use of language, the more persuasive they will be. We persuade people based on the words we use. Words affect our perceptions, attitudes, beliefs, and emotions. The words we use in persuasion make all the difference in the world. Join me for this week’s podcast on Using Words To Read Your Prospect And Adapt Your Persuasive Presentation. Discover words that repel and words that attract your prospect. I will reveal ways to read people based on the words they use and how to adapt your persuasive...
info_outline Episode 504 - Offensive Persuasion Works - Sell Like The Soup NaziMaximize Your Influence
Hopefully, you have seen the Seinfeld episode about the Soup Nazi. Although the character in the show (modeled after a real person) is exaggerated for comedic effect, you could use a few techniques to influence. Here are some potential strategies you could use from the Soup Nazi character on Seinfeld to persuade and influence. The key is not to offend your prospect, but to adapt these strategies that create value and a positive experience. Want to learn more about how to have more confidence, create a better customer experience and sell like the Soup Nazi? Discover...
info_outline Episode 503 - New Psychology of ObjectionsMaximize Your Influence
When you engage people in your message, objections are bound to arise. But fear not! Your ability to handle objections directly links to how deeply people connect with your words. Mastering the art of handling objections isn't just a skill – it's the key to becoming an unstoppable force of persuasion! As you embark on your journey to becoming a Power Persuader, you'll come to embrace objections as opportunities. Why? Because objections signify interest and attention. They're your audience's way of saying, "I'm listening, and I want to know more!" Now you know the game has begun. Want...
info_outline Episode 501 - How Shame And Guilt Can Quickly PersuadeMaximize Your Influence
Using guilt and shame is fast and easy. They could be doing it both consciously and unconsciously. Sometimes it is the only tool they know how to use. It could backfire on them, but can we use guilt and shame to persuade ethically. The answer may surprise you – YES you can. It's essential to recognize that the use of guilt and shame as persuasive tactics can have negative consequences, including emotional harm, strained relationships, and erosion of trust. What is the difference between shame and guilt? Why do psychologists consider guilt as positive and...
info_outline Episode 500 - The 10 Hottest Influence Tools For 2024Maximize Your Influence
Prejudging is one of the most devastating mistakes you can make because you really cannot judge a book by its cover. Many, many times, we find that the people who seem to be the least likely candidates are the ones who become a big part of your business. Join me for this week’s podcast #500 with Freebies and fun stuff. This podcast will focus on The 10 Hottest Influence Tools For 2024. Get the latest research, studies and statistics on the new secrets of persuasion.
info_outline Episode 499 - Edutainment, Engagement, and EnergyMaximize Your Influence
Why Your Last Audience Said You Were Boring. Many factors can contribute to boredom and disinterest during a presentation. Avoid the blunders by creating content that is relevant and engaging Deliver the presentation with enthusiasm and incorporating visual aids. Be aware of the audience's needs and encourage interaction with the audience. Join me for this week’s podcast on Edutainment, Engagement, and Energy. You will discover that there is no such thing as a boring topic, only a boring presenter. Learn how to be more dynamic, charismatic, and...
info_outline Episode 498 - John Lowry - Negotiation Made SimpleMaximize Your Influence
We all negotiate every day. Only 10% of business professionals who negotiate every day have taken negotiation training. The challenge is they estimate this has cost them millions of dollars. Who is paying for these mistakes? Usually, the companies that employ them. Entrepreneurs know this will just cost them income. Join me for this week’s podcast interview with John Lowry. We will focus on Negotiation Made Simple. Discover how to structure a negotiation and what questions to ask before the process begins. Learn if you should make the first...
info_outline Episode 497 - Do You Have The C Factor - ChaRIZZma, Charm and ConfidenceMaximize Your Influence
So, is that power of charisma good or bad? I would say is gravity good or bad? Just like gravity, charisma is neutral. It is how you use the power that will define you as good or bad. Some say Adolf Hitler, Charles Manson, Mussolini had charisma. Sure they did have many of the tools of charisma. There are many cases of someone who had some of the skills of charisma and they used them in an unethical way. Let’s think about this. You could probably count more people in history and in your life that had this skill and they used charisma to change...
info_outline Episode 496 - What Is Your RIZZ (Charisma) Ranking? PART 3Maximize Your Influence
We live in a world where people are less trusting, more cynical, and full of skepticism. Corporate loyalty is a thing of the past. Belief in government has eroded away. Everyone around us is confused, overwhelmed, and more difficult to influence and lead. Now more than ever, charisma is a vital and critical life skill. The challenge is that some think they have the Rizz (charisma) but don’t. Just because you can get somebody to do something doesn’t mean you are influential or charismatic. We know there is a direct correlation between the manager/leader...
info_outline Episode 495 - It’s Either Rizz (Charisma) or Fizz (Dull) PART 2Maximize Your Influence
Do You Attract or Repel Others? It’s Either The Rizz or Fizz. The skill of charisma can propel you into leadership and success. When someone is charismatic, they can connect, bond, and lead everyone and anyone. Charisma allows you to be more efficient and effective. Think about this. It could be you if others aren’t responding to you or your influence. Sure we like to say it is them, but when you do not influence others, are empowered by you, or even want to help you – it is you. Remember: When a sports team has a losing season or they...
info_outlineThe Theory of Cognitive Dissonance
Leon Festinger formulated the cognitive dissonance theory at Stanford University. He asserted, "When attitudes or beliefs conflict with our actions, we are uncomfortable and motivated to try to change." Festinger's theory sets the foundation for the Law of Dissonance.
The Law of Dissonance proves that people will naturally act in a manner that is consistent with their cognitions. What is a cognition? Our cognitions is a mental process that uses thoughts, beliefs, experiences, and past perceptions.
Basically that means when people behave in a manner that is inconsistent with these cognitions, (beliefs, thoughts or values) they find themselves in a state of discomfort. In this uncomfortable state, they will be motivated to adjust their behaviors or beliefs to regain mental and emotional balance. When our beliefs, attitudes, and actions mesh, we feel congruent.
When they don't, we feel dissonance at some level—that is, we feel awkward, uncomfortable, upset, or nervous. In order to eliminate or reduce that tension, we will do everything possible to adjust our beliefs or rationalize our behavior, even if it means doing something we don't want to do.
Imagine that there is a big rubber band inside of you. When dissonance is present, the rubber band begins to stretch. As long as the dissonance exists, the band stretches tighter and tighter. You've got to take action before it reaches a breaking point and snaps.
The motivation to reduce the tension is what causes us to change; we will do everything in our power to get back in mental balance. We like to feel a level of consistency in our day to day actions and interactions. This harmony is the glue that holds everything together and helps us cope with the world and all the decisions we have to make.
The human brain needs to be right. It is hard for us to admit we are wrong. We are programmed to justify what we are doing is right and avoid taking responsibilities when things go wrong. It is easier for us to find ways to prove ourselves right (even when we are wrong) then to admit why we are wrong.
Even when backed into a corner or shown evidence that proves we are wrong, we tend to not change our reasoning or point of view. We will find reasons, proof, or social support why what we did was OK. We will start to believe our lies to ourselves, it couldn’t be our fault and we persuade ourselves why we were justified.
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