Daniel Ong is a serial entrepreneur and co-founder of Twelve Cupcakes, with more than 40 stores around the region. He was a well-loved radio deejay from Singapore's MediaCorp Radio987FM and won the most popular radio personality awards in 2006, 2007 and 2008.
Daniel also managed the radio station for 15 months. In 2010, he announced that he was leaving the radio industry at large. In 2011, Twelve Cupcakes was born and it has grown to more than 40 stores today.