PPT058: Interview with Charlotte Smith | Building Relationships with Farm Marketing from the Heart
Release Date: 09/29/2017
Highly Pathogenic Avian Influenza and Pastured Poultry Flocks
Pastured Poultry Talk
I have a conversation with Chrislyn Wood, DVM, about the threat of Highly Pathogenic Avian Influenza (HPAI) and pasture raised flocks. Dr. Wood is a veterinarian with USDA APHIS and she is involved first hand with HPAI monitoring and response efforts. We cover a lot of ground, including historical observations, risk assessment, disease identification, and prevention.
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The Days of Wholesale Pastured Chickens are Over for Greg Gunthorp
Pastured Poultry Talk
Greg Gunthorp joins the show to talk about his decision to step away from pasture raised chickens. Covid plays into the story, of course, but the challenges started long before this virus came to be front page news.
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Turning a 20 year chicken hobby into a farm with Cynthia Capers
Pastured Poultry Talk
Cynthia Capers, Heniscity Farm in Tennessee, shares her 20+ year journey from hobby chicken keeper to farm. Twenty years ago, the sight of six Black Australorps brought tears to her eyes. Today, she's serving her community through egg sales, chick sales, and pullet sales.
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PPT114 - Small Layer Flock Profitability
Pastured Poultry Talk
I answer a listener question, "How can I make my small laying hen flock more profitable?" With feedback from the community, insights from The Fighting Farmer, and personal experience, we dive deep into ways to prosper from your small flock of laying hens.
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Perdue Acquires Pasturebird
Pastured Poultry Talk
Perdue acquires Pasturebird and becomes the biggest producer in the space. I unpack what it means on this episode and walk through some history.
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Maintain Production with All In/All Out Rotation for 5,000 laying hens
Pastured Poultry Talk
Listener Chris asks how to utilize an all-in/all-out pullet replacement strategy without duplicating infrastructure while maintaining egg production. To help answer the question, I share insights from Mark Harrison and Dave and Ginger Shields.
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Community Q&A Plus a Monologue on Heritage Poultry's Role in Pastured (PPT109)
Pastured Poultry Talk
I close out the pastured poultry training series with a live streamed Q&A between Terrell Spencer from The Fighting Farmer and myself. We went live on Facebook and fielded questions from our listeners, and this episode of the podcast includes an edited version of that conversation. If you want to watch a replay of the stream, find it on . Before we work into the questions, I offer some thoughts on heritage poultry's potential role in pastured community. APPPA has recently started to focus on breeding specific topics and offers monthly livestreams on breeding. Check out . We cover a...
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Feed Management Tips to Reduce Waste & Maintain Egg Production
Pastured Poultry Talk
In Pastured Poultry Talk episode 110, farmer Matt Steinman discussed how he used fermented feed as a solution to waste and fines. While fermentation can be a viable solution for some people, it's not the only way to deal with fines. This episode unpacks those options.
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Is Fermented Feed Worth the Time for 1,000 hens?
Pastured Poultry Talk
Farmer Matt Steinman (Foothills Farm in Sedro-Woolley, Washington) and Dr. Louisa Brouwer (technical advisor on the trial) share the results of a SARE-funded trial that sought to understand the economic impacts of feeding fermented feed to laying hens. The trial compared a dry feed, wet feed, and a fermented feed and then determined the net difference across to the bottom line.
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Community Q&A PIus a Heritage Poultry Monologue
Pastured Poultry Talk
I close out the pastured poultry training series with a live streamed Q&A between Terrell Spencer from The Fighting Farmer and myself. We went live on Facebook and fielded questions from our listeners, and this episode of the podcast includes an edited version of that conversation
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Farmer, marketer, and author Charlotte Smith joins the podcast to talk about relationship marketing, or as she puts it, farm marketing from the heart. The farm's signature product is raw milk with diversified offerings of eggs, chicken, and turkey. The inspiration for Charlotte's 3 Cow Marketing service came from the realization that she sold out of her products when the neighboring farms struggled even though they were selling comparable productions. People started asking her for help. In this show we talk about what it means to know your dream customer and discuss: - The high failure rate of new farms. 80% fail within the second year.
- How to avoid competition and price push back.
- The differences between an on-farm store with hours versus an honor system.
- Why it's important to set aside marketing time.
- What farmers can do to position their farms for success.
- Advice for marketing pastured poultry while employed at an off-farm job.
- Growing beyond those first 20 customers.
- Building relationships with people you may never meet.
- The difference between talking and listening with your customers.
- You're a rockstar and your customer wants to hear what you have to say.
- Should you as a farmer write a book for your customers?