liberated syndication

Product Management Show

TPMS 0018 4 Types of Expertise ft Steve Johnson

Product Management Show
Released on Feb 11, 2018

Originally released as Ready Product Radio episode 17 on Jan. 2, 2016, this episode features Steve Johnson from Under10 Consulting and legendary trainer in Product Management from Pragmatic Marketing.

Steve and I talk about the 4 Types of Expertise required for success in Product Management as well as whether Agile is making Product Management too tactical.  We also get a peek into a product Steve is building to make Product Management easier.  

Product Principle #4:

  • Be a Jack/Jill of All Trades and a Master of Four: Business, Market, Domain, Product

Enjoy the show.

Steve Johnson can be found at:

Steve's Playbook tool can be found at:


Ready Product Radio is brought to you by Eigenworks.

Alan Armstrong founded Eigenworks in August 2008 out of his passion for and understanding of the unique perspective on buyer intelligence captured the phrase “The Buyer as Hero”™. By treating buyers as organizational heroes, Eigenworks gets deep insight to the reasons organizations make buying decisions. Eigenworks systematically uncovers the patterns inherent in these decisions. These win, lose, erosion and renewal insights allow Eigenworks’ client to greatly enhance their competitive position in their marketplaces.
Eigenworks’ success is driven by Alan’s entrepreneurial drive and his deep experience as a business development and product management executive in the software and information services industry. A natural innovator, Alan has contributed to the business success of his past employers through his strategic insight and product management creativity. His prowess as a musician underlies the synergistic approach he takes to business success, both for Eigenworks and for his clients. Alan speaks regularly at conferences on customer success management, buyer intelligence and strategic marketing.