liberated syndication

Product Management Show

TPMS 0020 Managing Trade-offs ft Rich Mironov

Product Management Show
Released on Feb 11, 2018

Originally released on Jan. 17, 2016 as Ready Product Radio episode 19, this episode features Rich Mironov, veteran of 3 decades of B2B product management, author of “The Art of Product Management...” and blogger at  

Rich talks about the difference between managing products and managing product management, how to balance one-off requests against strategic roadmap items, and whether all of this data we now have is helping or hindering our product decisions.

Product Principle #6 is borrowed from Rich:

  • Real Trade-offs are Exclusive ORs (not ANDs) - Discourage Magical Thinking

Enjoy the show.

Rich can be found at:

Books Rich Recommended in the interview:


Ready Product Radio is brought to you by Eigenworks.


Alan Armstrong founded Eigenworks in August 2008 out of his passion for and understanding of the unique perspective on buyer intelligence captured the phrase “The Buyer as Hero”™. By treating buyers as organizational heroes, Eigenworks gets deep insight to the reasons organizations make buying decisions. Eigenworks systematically uncovers the patterns inherent in these decisions. These win, lose, erosion and renewal insights allow Eigenworks’ client to greatly enhance their competitive position in their marketplaces.
Eigenworks’ success is driven by Alan’s entrepreneurial drive and his deep experience as a business development and product management executive in the software and information services industry. A natural innovator, Alan has contributed to the business success of his past employers through his strategic insight and product management creativity. His prowess as a musician underlies the synergistic approach he takes to business success, both for Eigenworks and for his clients. Alan speaks regularly at conferences on customer success management, buyer intelligence and strategic marketing.