Originally released on Jan. 31, 2016 as Ready Product Radio episode 21, this episode we talk with Brett Maraldo, user experience architect, researcher and designer with over 20 years of experience in user centered design.
For products to be successful, to be loved the customer or user experience is everything.
That is why Ready Product Principle #0 is Start with the Customer Experience.
In this episode Brett and I unpack User Experience and explore the tensions that may arise between User Experience ideals and Lean or Agile approaches and discuss some compromises for how these different facets of product creation can co-exist.
Ready Product Radio is brought to you by Eigenworks.
Alan Armstrong founded Eigenworks in August 2008 out of his passion for and understanding of the unique perspective on buyer intelligence captured the phrase “The Buyer as Hero”™. By treating buyers as organizational heroes, Eigenworks gets deep insight to the reasons organizations make buying decisions. Eigenworks systematically uncovers the patterns inherent in these decisions. These win, lose, erosion and renewal insights allow Eigenworks’ client to greatly enhance their competitive position in their marketplaces.
Eigenworks’ success is driven by Alan’s entrepreneurial drive and his deep experience as a business development and product management executive in the software and information services industry. A natural innovator, Alan has contributed to the business success of his past employers through his strategic insight and product management creativity. His prowess as a musician underlies the synergistic approach he takes to business success, both for Eigenworks and for his clients. Alan speaks regularly at conferences on customer success management, buyer intelligence and strategic marketing.