liberated syndication

Product Management Show

TPMS 0030 Jobs, Use Cases, Prioritization ft Roger Cauvin

Product Management Show
Released on Feb 11, 2018

Originally released on Mar. 27, 2016 as Ready Product Radio episode 29, this episode we are talking to popular Austin, Texas-based Product Management blogger Roger Cauvin.  We talk about the Jobs To Be Done approach, Use Case Versioning and the perennial Product Management challenge Prioritization.  

Product Principle #20 is borrowed from Roger:

  • Value Experiences over functionality, Empowerment over Ownership and Focus over Features!

Enjoy the show.

Roger Cauvin can be contacted at:


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Alan Armstrong founded Eigenworks in August 2008 out of his passion for and understanding of the unique perspective on buyer intelligence captured the phrase “The Buyer as Hero”™. By treating buyers as organizational heroes, Eigenworks gets deep insight to the reasons organizations make buying decisions. Eigenworks systematically uncovers the patterns inherent in these decisions. These win, lose, erosion and renewal insights allow Eigenworks’ client to greatly enhance their competitive position in their marketplaces.
Eigenworks’ success is driven by Alan’s entrepreneurial drive and his deep experience as a business development and product management executive in the software and information services industry. A natural innovator, Alan has contributed to the business success of his past employers through his strategic insight and product management creativity. His prowess as a musician underlies the synergistic approach he takes to business success, both for Eigenworks and for his clients. Alan speaks regularly at conferences on customer success management, buyer intelligence and strategic marketing.