Originally released on Apr. 3, 2016 this episode features interview #2 in our “Entrepreneur’s Journey” series with friend and serial entrepreneur Eli Alston. If you haven’t listened to Episode 11 where we introduced Eli and this series you may want to do so before listening to this episode.
This episode is sponsored by Under10 Consulting. Get a product playbook custom tailored for your organization.
As usual we kick off the episode with a couple of sound bytes to introduce some of the topics we will be covering.
Product Principle #21 is inspired by Eli’s journey:
Sometimes you are ahead of your customer and sometimes they are ahead of you!
Innovators whether Product people or Entrepreneurs must balance early adopter feedback (aka rejection) against cognitive disonance (aka denial).
For many organizations, it seems products get released by individual heroics. Yet most organizations need a small number of living documents—fewer than 10—to manage their products and services. Under 10 guides you to a minimal process with brief artifacts, simple templates, and ready-to-use worksheets.
If your product team is struggling to get products into the marketplace, you’ll want to talk to Under 10 Consulting. Get a product playbook designed specifically for your organization.