Originally released on Apr. 10, 2016 as Ready Product Radio episode 31, this episode we speak with Matt Sheridan, CEO and Founder of Nix Sensor Ltd based in Hamilton, Ontario, Canada. Matt and his team have set out to create “a tape measure for color”.
Matt tells us his story from his childhood years tinkering on his home workbench to being on the McMaster University Solar Car project team to what spurred him to create a multi-purpose low-cost color sensor.
This episode is sponsored by Eigenworks. Win/Loss Analysis and Churn Analysis that Drives Sales Results
This week we skip the introductory sound bytes and jump right into our interview.
Product Principle #22 is inspired by Matt’s journey:
Niche, niche, niche but also listen, listen, listen.
Sure, start with a narrow niche but also listen to early customer feedback and let your market will decide.
Ready Product Radio is brought to you by Eigenworks.
Alan Armstrong founded Eigenworks in August 2008 out of his passion for and understanding of the unique perspective on buyer intelligence captured the phrase “The Buyer as Hero”™. By treating buyers as organizational heroes, Eigenworks gets deep insight to the reasons organizations make buying decisions. Eigenworks systematically uncovers the patterns inherent in these decisions. These win, lose, erosion and renewal insights allow Eigenworks’ client to greatly enhance their competitive position in their marketplaces.
Eigenworks’ success is driven by Alan’s entrepreneurial drive and his deep experience as a business development and product management executive in the software and information services industry. A natural innovator, Alan has contributed to the business success of his past employers through his strategic insight and product management creativity. His prowess as a musician underlies the synergistic approach he takes to business success, both for Eigenworks and for his clients. Alan speaks regularly at conferences on customer success management, buyer intelligence and strategic marketing.