liberated syndication

Product Management Show

Product Marketing Community ft Alan Armstrong

Product Management Show
Released on Feb 11, 2018

Originally released on May 8, 2016 as Ready Product Radio episode 34, in this episode we welcome back Alan Armstrong, founder of Eigenworks.

Alan gives a review of the recent Product Marketing Community event in Toronto (soon to be repeated in other key markets), recaps his talk for that conference on the topic “You are doing competitive intelligence backwards” and finally shares some field stories from his win/loss work with customers.    

Some links of interest mentioned in the show:

This episode is sponsored by Under 10 Consulting. Get a custom product playbook designed specifically for your organization.

Product Principle #27 is inspired by Alan’s work:

  • Forget about Personas
  • Think about your customers and buyers as Heros
  • Try to understand the hero's journey they are on and how you can be an ally in it!

Alan Armstrong can be found at:


Enjoy the show.


Ready Product Radio is brought to you by Under 10 Consulting.

For many organizations, it seems products get released by individual heroics. Yet most organizations need a small number of living documents—fewer than 10—to manage their products and services. Under 10 guides you to a minimal process with brief artifacts, simple templates, and ready-to-use worksheets.

If your product team is struggling to get products into the marketplace, you’ll want to talk to Under 10 Consulting. Get a product playbook designed specifically for your organization.