Episode 122: Diversity, Inclusivity, & Allyship
PhotoSpark
As business owners, it can be scary to be vocal about "controversial" topics. However, it's important to note that issues like race, human rights, and social justice are NOT controversial. They are incredibly important to recognize, talk about, and continue to educate ourselves on. We've always spoken the importance of letting your values show in your business, and standing up for what you believe it. With the current climate, it's even MORE so. We looked around recently & realized our photography community here in San Diego is VERY predominantly white. We've joined the conversation on...
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Episode 121: PhotoSpark Updates & What's To Come!
PhotoSpark
Hello everyone! We missed you! Truth be told, we are both going through some crazy changes in our lives & schedules, and point blank, we've kinda ignored the podcast. We are SO sorry we've left you hanging, but we are back & we have some awesome episodes on the way! We just wanted to update you guys with what we've been up to & our stance on things like the EIDL loan, unemployment, and social distancing sessions/weddings. There is a LOT going on in the world today, and we are here for it and for YOU!
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Episode 120: Front Porch Sessions- Do or Don't?
PhotoSpark
Unless you've been living under a rock for the past couple weeks, you've likely seen Front Porch Sessions on Facebook. These are professional sessions of families at home on their porch. They've been highly controversial in the photography world; some people are loving them & finding ways to supplement their income or donate profits to causes, and other people are slamming them HARD, saying they are unprofessional and even illegal. So where do we lie on Front Porch Sessions? Are these a do or a don't?
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Coronavirus Series PART 2- Contracts, communication, & cash flow
PhotoSpark
In Part Two of our Coronavirus Series, we chat with Braden Drake all about contracts, client communication, & cash flow. He brought super valuable information to this show, and helped us with things we should add to our contracts for the future, ways to speak with your clients about your policies, and ways to help your cash flow during the Coronavirus crisis.
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Coronavirus Series PART 1- Survival Tips for Photographers
PhotoSpark
We don't even really know where to begin! We do know that COVID19 is a topic on everyone's mind, and we don't want to add to the panic or give anyone anxiety, but the truth of the matter is it's affecting small businesses on a level we've never seen before, and we know you're likely being affected. Wedding & portrait photographers alike are dealing with cancellations, reschedules, and a decline in inquiries. We wanted to reach out to you & provide some help and encouragement. Here are some survival tips for photographers dealing with COVID19.
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BONUS EPISODE: Website launch & rapid fire questions w/ Julie!
PhotoSpark
We are SO excited to launch our brand new website redesign today! We didn't have a regular episode scheduled but we decided to pop on really quick to chat about the rebrand & as a bonus, throw Julie Ferneau some random rapid fire questions!
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Episode 117: Surviving WPPI 2020
PhotoSpark
WPPI 2020 is here & bigger than ever! Whether you're a newbie or seasoned pro, we have some tips on surviving WPPI & getting the most out of your trip!
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Episode 116: Beach Photography with Amy Gray
PhotoSpark
HAPPY NEW YEAR!!!! We took a short hiatus to spend time with friends & family during the holidays. Well, and to edit millions of photos, but we are BACK! On the show today, we're chatting with , a San Diego based family portrait photographer who specializes in beach photography!
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Episode 115: Prepping for 2020
PhotoSpark
Julie & Kate discuss the new year & how to wrap up 2019 with a pretty bow. Tune in to hear how we're getting organized, prepping for taxes, thanking our clients, & starting 2020 with a clean slate!
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Episode 114: Website Copy for Photographers with Rachel Greiman
PhotoSpark
Rachel Greiman of Green Chair Stories helps you bring your personality into your photography brand & attract your ideal clients with your website copy!
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This is a SUPER exciting and important episode you guys! We're all sorts of celebrating today! This is our 100th episode which is SO incredible. Of course we're poppin' bottles for that one... We're doubling up the poppin' because it's Julie's birthday week. She is celebrating her New Years Eve birthday this year from Paris and she couldn't be more excited. She'll be sure to Instagram story the heck out of her trip so be sure to follow along @julieferneau. She's been known to pop ALL the bottles on her birthday.
And the 3rd thing we're celebrating today is the early arrival of Kate's baby! She was born on Christmas Eve and she is truly perfect in every way! When we get photos we'll be sure to share them. Stay tuned for that!
This is also the last episode of 2018. Let's talk about how fast the year went. It flew by so we're take a dive back into the past episodes and sharing 10 of our favorite tips that changed our businesses throughout the year.
Favorite Tip 1
Erin Brant of The Leo Loves was a guest on Episode 73. She taught us to prioritize play over posing during photo shoots which is her wheelhouse. Her style is very candid, playful and fun.
Favorite Tip 2
Meghan Brown of Two Bright Lights joined us on Episode 32 and shared so many valuable tips on getting published. A few of our reasons to get published are:
Julie has now been published - which is a big deal for her!
- It establishes Credibility
- The backlinks from other blogs help your SEO
- You have additional things to share on social media. Who doesn't love getting published!? People love seeing themselves on blogs.
Favorite Tip 3:
Tracy Petrucci of Petrucci Marketing shared a wealth of knowledge in Episode 17 all about social media. One of the biggest takeaways was that Twitter has a big effect on SEO.
Favorite Tip 4:
Episode 36 with Bethel Nathan taught us to show what you want to book. Her episode was all about the modern couple. We as photographers and other creatives need to showcase and feature diversity on your website if you want to book more.
Favorite Tip 5:
Mary Fein Brandt is a LInkedIn expert. She was our Episode 59 guest and she served up bite-sized tips for us. With 460 MILLION people on LinkedIn, we listened up. Update your LinkedIn account right now by updating your headshot, bio and making sure you have a well-established page.
Favorite Tip 6:
Going way back to this oldie but goodie to Episode 9, with Melissa Mitchell of Melissa & Co where she dished out so many SEO tips, you have to go listen! It's a good one, we promise!
BONUS: What we've learned over the the past 100 episodes:
- Done is better than perfect
- Sound quality does matter
- If we curse and offend someone, it's ok- 37
- Setting a set recording schedule works and setting boundaries
- Planning meetings are essential
- Change will happen - embrace it
We want to thank each and every one of you for listening and being a part of our family over the last 100 episodes! You are the best and give us the motivation to move forward and continuing this incredible podcast ride.
Here's to the next 100 episodes friends!
Julie & Kate