Episode 122: Diversity, Inclusivity, & Allyship
PhotoSpark
As business owners, it can be scary to be vocal about "controversial" topics. However, it's important to note that issues like race, human rights, and social justice are NOT controversial. They are incredibly important to recognize, talk about, and continue to educate ourselves on. We've always spoken the importance of letting your values show in your business, and standing up for what you believe it. With the current climate, it's even MORE so. We looked around recently & realized our photography community here in San Diego is VERY predominantly white. We've joined the conversation on...
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Episode 121: PhotoSpark Updates & What's To Come!
PhotoSpark
Hello everyone! We missed you! Truth be told, we are both going through some crazy changes in our lives & schedules, and point blank, we've kinda ignored the podcast. We are SO sorry we've left you hanging, but we are back & we have some awesome episodes on the way! We just wanted to update you guys with what we've been up to & our stance on things like the EIDL loan, unemployment, and social distancing sessions/weddings. There is a LOT going on in the world today, and we are here for it and for YOU!
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Episode 120: Front Porch Sessions- Do or Don't?
PhotoSpark
Unless you've been living under a rock for the past couple weeks, you've likely seen Front Porch Sessions on Facebook. These are professional sessions of families at home on their porch. They've been highly controversial in the photography world; some people are loving them & finding ways to supplement their income or donate profits to causes, and other people are slamming them HARD, saying they are unprofessional and even illegal. So where do we lie on Front Porch Sessions? Are these a do or a don't?
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Coronavirus Series PART 2- Contracts, communication, & cash flow
PhotoSpark
In Part Two of our Coronavirus Series, we chat with Braden Drake all about contracts, client communication, & cash flow. He brought super valuable information to this show, and helped us with things we should add to our contracts for the future, ways to speak with your clients about your policies, and ways to help your cash flow during the Coronavirus crisis.
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Coronavirus Series PART 1- Survival Tips for Photographers
PhotoSpark
We don't even really know where to begin! We do know that COVID19 is a topic on everyone's mind, and we don't want to add to the panic or give anyone anxiety, but the truth of the matter is it's affecting small businesses on a level we've never seen before, and we know you're likely being affected. Wedding & portrait photographers alike are dealing with cancellations, reschedules, and a decline in inquiries. We wanted to reach out to you & provide some help and encouragement. Here are some survival tips for photographers dealing with COVID19.
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BONUS EPISODE: Website launch & rapid fire questions w/ Julie!
PhotoSpark
We are SO excited to launch our brand new website redesign today! We didn't have a regular episode scheduled but we decided to pop on really quick to chat about the rebrand & as a bonus, throw Julie Ferneau some random rapid fire questions!
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Episode 117: Surviving WPPI 2020
PhotoSpark
WPPI 2020 is here & bigger than ever! Whether you're a newbie or seasoned pro, we have some tips on surviving WPPI & getting the most out of your trip!
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Episode 116: Beach Photography with Amy Gray
PhotoSpark
HAPPY NEW YEAR!!!! We took a short hiatus to spend time with friends & family during the holidays. Well, and to edit millions of photos, but we are BACK! On the show today, we're chatting with , a San Diego based family portrait photographer who specializes in beach photography!
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Episode 115: Prepping for 2020
PhotoSpark
Julie & Kate discuss the new year & how to wrap up 2019 with a pretty bow. Tune in to hear how we're getting organized, prepping for taxes, thanking our clients, & starting 2020 with a clean slate!
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Episode 114: Website Copy for Photographers with Rachel Greiman
PhotoSpark
Rachel Greiman of Green Chair Stories helps you bring your personality into your photography brand & attract your ideal clients with your website copy!
info_outlineWhat's more fun than a styled shoot? You not only get to take pretty pictures, but you get to meet new vendors, and basically design your ideal shoot! We always preach showing off what you want to shoot more of, and this is a GREAT way to do it!
Sarah Kay Love joins us on today's episode! Sarah is a Creative Consultant, specializing in content strategy and digital marketing, devoted to helping companies build brands that differentiate themselves and increase business. She chats with us today about ALL things styled shoots, especially how to set them up, WHY to set them up, and how to get the most out of them! Here are a few of our favorite takeaways from this episode.
- Styled shoots help build vendor relationships: If your business comes through a large amount of referrals, this is ideal way to connect with industry leaders and gain recognition and make friends! It's also a great way to get to know the people you'll likely be working on future weddings with. You want to make the process as easy as possible for them, so we suggest explaining the expectations of the shoot clearly beforehand, as well as making the file delivery/download process quick & easy as well. If you're easy to work with, they're likely to refer you to their clients in the future!
- Market towards your ideal client: Again, this goes back to showing what you want to shoot. For example, setting up a high-end styled shoot will help you get into the high-end wedding market. It will give you a plethora of awesome images for your Instagram & blog, which will help you attract the right type of client. If you're wanting to go for more boho weddings, setting up a boho-themed shoot will attract that type of client. Basically, a styled shoot is a great way to showcase the type of work you want.
- Exposure! Ok normally "exposure" is a bad word in our industry. People often ask us for free stuff in exchange for exposure. Usually, that's not going to help you a ton, and we have always advised against it. However! Doing a styled shoot will get you in front of potential clients; they can see that your work reflects exactly the aesthetic they're looking for. It will also increase your SEO as you're tagging & being tagged by multiple vendors on Instagram, blog posts, etc. Styled shoots are also a great for publications. Focus on making your shoot as attractive & unique as possible, so it really stands out to publications.