Special guest Heather Piedmont of Heather Piedmont Media discusses the impact of your brand in the media. She works with clients to maximize their message online through effective press releases, blog writing and posting, social media writing and posting, proposal writing and research. Heather also specializes in research for radio show content and contacting guests on your behalf for guest appearance on your show. She has experience as a reporter and a White House intern just to name a few. She can help you create your own PLR product! Find out from this episode just how long a reporter takes to read your press release.