Episode 270: HOW & WHY? Optimizing Blog Posts for SEO & Reusing Old Blogs for Brand Growth With Koty Potts
Release Date: 01/30/2024
Episode 147: How Innovation, Sustainability and Employee Wellness Build a Brand, With Rob Tod
The PR Maven Podcast
Innovative products are not always immediately accepted by customers. This was the case for Allagash Brewing Company owner Rob Tod who explains his journey to success in this episode. After shifting customer tastes, Allagash was hit with another challenge – COVID-19. With seventy percent of their business coming from bars and restaurants, Allagash started to focus on employee wellness while riding out the COVID-19 storm. Rob also explains how supporting local grain farmers improved sustainability.
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Episode 275: Public Relations Reimagined with Pitchcraft: A Deep Dive with Founders Kelsey and Derrick Ogletree
The PR Maven Podcast
In this episode of The PR Maven® Podcast, host Nancy Marshall welcome Kelsey and Derrick Ogletree, founders of Pitchcraft, a people-focused PR platform that aims to restore integrity and accountability in the media industry. Founded in 2021 and based in Florence, Alabama, Pitchcraft distinguishes itself by integrating a journalist's perspective into PR strategies, emphasizing relationship building among PR professionals, writers and editors. The platform offers membership to PR professionals, providing resources, content and community support to foster better connections and earned...
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Episode 274: 680,000 Followers on Facebook but Only Earning $800 a Month! Hear From Lisa Steele, Founder of Fresh Eggs Daily, on Evaluating and Adjusting Your Marketing Strategy
The PR Maven Podcast
In this podcast episode, host Nancy interviews Lisa Steele, the founder of Fresh Eggs Daily and a fifth-generation chicken keeper, about her journey from a career on Wall Street to becoming an authority on backyard chicken keeping and her recent pivot to the culinary world. Lisa shares insights into her childhood, her initial hesitance towards chickens, and how she turned her passion into a successful brand with a massive following, multiple best-selling books, and a television show. The conversation also delves into Lisa's strategic approach to personal branding, the importance of building a...
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Episode 273: How DECD is Empowering Maine's Youth, With Kaylin (Kay) Kerina
The PR Maven Podcast
This PR Maven Podcast® episode features Nancy's conversation with Kaylin (Kay) Kerina, the Maine Career Exploration program manager in Portland, Maine. Kay shares her journey from a varied career background to youth workforce development, emphasizing the importance of helping young Mainers find meaningful employment opportunities. She discusses her work in social justice, youth advocacy and community outreach, aiming to implement systemic change and support communities through a trust-based approach. The Maine Career Exploration program, part of the Department of Economic and Community...
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Episode 54: Achieving Success in Marketing and Your Career, With Michelle Hood
The PR Maven Podcast
Michelle Hood is the president and CEO at Northern Light Health in Brewer, Maine. She came to Northern Light Health in April 2006 from Billings, MT, where she was president and CEO of the Sisters of Charity of Leavenworth Health System, Montana Region, as well as president and CEO of its flagship hospital, St. Vincent Healthcare. As president and CEO of Northern Light Health, she focuses on health care policy and design models at the state and national levels.
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Episode 184: Lessons of Intention From a Tiny Kitchen, With Annie Mahle
The PR Maven Podcast
In this episode, Annie Mahle shares some of the lessons of intention she learned from working in a tiny kitchen on her windjammer and how those lessons can spread to your life overall. Annie defines what a tiny kitchen is and how working in a tiny kitchen inspired her to write a cookbook, “ to help others with tiny kitchens. Annie also talks about how she has built her personal brand around intention, from using all the food in the fridge, to what she brings into her home, to her morning routine. In addition to discussing the benefits of PR, Annie shares how she puts together her...
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Episode 56: A Careers Worth of Tips Every PR Practitioner Should Know, With Chip Carey
The PR Maven Podcast
With 46 years of experience in the ski industry, Chip Carey has held positions at many ski resorts across the country. Carey worked at Sugarloaf for 26 years, filling roles in sales, marketing and public relations. From his experience building Sugarloaf as a skiing destination to the launching of new brands, Carey has been involved in many aspects of ski resort operation. His experience made him a stand-out candidate for his most recent position at the Jackson Hole Mountain Resort.
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Episode 272: Crafting Words That Sell: The Art of Copywriting with Stephen Church
The PR Maven Podcast
In this episode of The PR Maven® Podcast, host Nancy Marshall speaks with Stephen Church from Copywriter Pro, covering a wide array of topics from Stephen's background in psycholinguistics and his journey from teaching English globally to entering the family retail business and eventually founding Copywriter Pro. They delve into the significance of Freelance Writers Appreciation Week, Stephen's deep dive into SEO and commercial copywriting and their collaboration on the PR for the commemorative china for Prince William and Kate's royal wedding. The conversation navigates through Stephen's...
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Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke
The PR Maven Podcast
How can you combine PR and personal branding techniques to make your business successful? In this episode, Amber Lambke, co-founder and CEO of , shares her business success story. Amber explains how the topic of grains was missing from conversations, how she helped start Maine Grains, and how she uses speaking engagements to start conversations and inspire others within the industry. In addition, learn who the famous Maine Grains customer is, and how Amber has been on her baking show! 00:00 Introduction to the PR Maven® Podcast 01:26 Introducing Guest: Amber Lambke ...
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Episode 164: How to Adapt to Changing Customer Preferences, With Dana Bullen
The PR Maven Podcast
From running the rental shop at Sugarloaf to becoming president of Sunday River, Dana Bullen joins Nancy to talk about his career in the ski business. While it may have been all about the snow when he started his career, Dana describes how people also take their experience into consideration, from the food to guest services. It all comes back to the snow at the end of the day, so Dana describes the importance of snowmaking and how Sunday River shares the snow conditions with their audience.
info_outlineIn this episode of the PR Maven podcast, host Nancy Marshall welcomes guest Koty Potts, the digital manager at ER Marketing, to discuss how to amplify brand reach using traditional and digital networking methods. Koty shares his journey from an SEO specialist to a digital manager, stressing the benefit of combining SEO expertise with web development skills. He elaborates on his strategy of optimizing blog posts and regularly updating old content to improve search rankings. Koty believes that reusing and updating existing blog content is cost-effective and leads to better SEO outcomes compared to publishing new blog posts. He emphasizes the significance of understanding and responding to audience needs and competitive content to stay ahead and even recommends a few resources for anyone seeking to dive deeper into SEO and content marketing.
00:02 Introduction to the PR Maven Podcast
01:44 Introducing Guest Speaker: Koty Potts
01:56 Koty Potts: Journey in Digital Marketing
02:58 Optimizing Blog Posts for Search: A Deep Dive
03:20 The Power of Blogging and SEO
06:48 The Impact of SEO on Business Growth
09:45 The Art of Blog Post Optimization
15:21 The Importance of Regular Content Updates
15:32 The Role of Public Relations in Content Marketing
17:50 The Value of Consistent Blogging
27:08 The Impact of Backlinks on SEO
33:54 Conclusion and Contact Information
Mentioned
View screenshare (10:25)
“They Ask, You Answer” by Marcus Sheridan
“Building Better Brands” by Elton Mayfield
“Evergreen Affiliate Marketing” by Nate McCallister
About Koty
Koty Potts, Digital Manager at ER Marketing, initially joined as an SEO specialist and swiftly expanded his role into web development. With a keen eye for SEO, web development, and a strategic focus on reporting and analytics, Koty wears many hats in his current position.
Beyond his 9-to-5, Koty is a freelance filmmaker, photographer, and musician — a lifelong creator. His creative background aligns seamlessly with his digital expertise, making him a versatile professional.
Koty's standout trait is his insatiable curiosity. He thrives on learning, ensuring he masters any challenge. With a commitment to continuous growth, Koty is a valuable force in the dynamic landscape of digital marketing.