Patrick Allmond (@PatrickAllmond on twitter) returns to talk to host Craig Price about list building. We've all been told over and over again that to make it business you have to grow your audience and build your list of emails. Be it newsletters, white papers, bribes or whatever, just like in GlenGarry Glen Ross you need the leads. For many, it can be daunting growing a list because it assumes you already have a list to grow. Thankfully, Patrick knows how to grow lists, how to segment them, cull them properly and even A/B test them! Not sure what I just said right then? Good, because Patrick will help decipher it all.