347 - Recruit The Perfect Candidate Without Going Insane
Release Date: 05/13/2024
428 - Hyper-Personalized Marketing - Tailoring Strategies to Individual Customer Needs
The Best Small Business Show
It's the next level - tailoring your message to individual customer needs, at scale. It’s the end of "one-size-fits-all" marketing: "Mass marketing is dead" and customers expect you to know them. It turns one-time buyers into loyal, repeat fans.
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427 - Being Grateful As A Business Owner
The Best Small Business Show
Today, we are hitting pause on the business hustle. You’re thinking: "I don't have time for soft, fuzzy feelings." "I have end-of-year targets to hit." But here is the truth - Gratitude isn't just an emotion. It is a retention strategy - It is a profit multiplier. If you are constantly working without appreciation, your team feels it. Your clients feel it. And you burn out.
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426 - Workplace Wellness 2.0 - Boosting Focus, Mindset, and Sustainable Performance
The Best Small Business Show
The next level of workplace wellness is recharging focus, mindset, and long-term performance. With busy schedules and high demands, people are seeking more innovative ways to stay sharp.
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425 - The Millennial and Gen Z Shift - Navigating Generational Transitions in Business
The Best Small Business Show
Today, we’re diving into a dynamic evolution for small biz legacies. Younger generations are stepping up with fresh ideas on work-life balance, tech-savvy approaches, and purpose-driven goals. It turns traditional handovers into opportunities for innovation, but only if you're prepared. .
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424 - Voice Search Revolution - Preparing Your SEO for Conversational Queries
The Best Small Business Show
Today, we’re diving into a game-changing shift - the rise of voice search is flipping traditional SEO on its head. With the advent of ChatGPT, Gemini, Claude, and similar tools, people have become accustomed to simply voicing their desires. It turns searches into natural conversations, leaving outdated keywords behind.
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423 - Escaping the Comparison Curse - Thriving Beyond Envy in a Competitive Business World
The Best Small Business Show
Today we’re tackling a sneaky mindset thief for owners and leaders: The constant pull of comparing yourself to others zaps your joy and focus. Scrolling through social media, we see competitors' big wins, flashy growth, and perfect teams. It sparks envy, making you question your own path and progress.
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422 - Rejection Resilience - Build Armor Against Sales No's
The Best Small Business Show
Today we’re tackling a silent energy drainer for owners and leaders - the emotional sting of sales rejection that torpedoes your confidence. Hearing "No" from a prospect or losing a key client feels like a gut punch and makes you second-guess your worth and strategy.
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421 - Overcome Team Sabotage & Client Doubt - 4 Strategies to Ignite Your Vision
The Best Small Business Show
Today we’re tackling a silent energy drainer for owners and leaders: resistance from your own team and clients that torpedoes your bold moves. Staff and clients scuttle new ideas, products, and services with offhand comments like “That’ll never work” or “Why change what’s fine?” - making you second-guess your vision.
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420 - Guilt and Grind - Conquering Entrepreneur Guilt for Better Balance
The Best Small Business Show
Today, we’re tackling a silent energy drainer for owners and leaders: guilt in the grind of entrepreneurship. Guilt creeps in from missing family time, sacrificing health for success, or even feeling bad about your wins while others struggle. It drains focus, erodes joy, and stalls growth. We’re going to unpack the emotional burdens and share tools to build healthier boundaries.
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419 - Catalyst Leadership - Rich's New Book Launch!
The Best Small Business Show
Rich's new book, , is live - it's not for the fainthearted. This is your operating system for leaders who want to move faster, cut the drama, and build the next version of their business.
info_outlineWhether you’re a seasoned executive or a budding entrepreneur, finding the right fit for your team can feel like searching for a needle in a haystack... on a windy day. But fear not! We’ve got some foolproof steps to keep the process streamlined and sane.