Libsyn Directory

001: Sujan Patel on Building Business Relationships, SEO, and 100 Days of Growth

The SaaS (Software as a Service) Business Podcast

Release Date: 09/21/2015

019: A Campaign Against Email Attachments with Dave Koslow

The SaaS (Software as a Service) Business Podcast

In this episode of the SaaS Business Podcast, Ron Gaver’s guest is Dave Koslow, co-founder of DocSend. Dave and Ron discuss how Dave and his co-founders discovered the problem that led to the creation of DocSend, a document sharing and monitoring tool. Dave details the various ways DocSend provides users with seamless, real-time feedback, listing its advantages over tools like email attachments and screen-sharing programs. This, in turn, opens a conversation about promoting asynchronous communication for business success and how businesses can use DocSend to bridge the communication divide...

018: Learn About Content Marketing for Startups with Nick Raithel

The SaaS (Software as a Service) Business Podcast

In this episode of the SaaS Business Podcast, Ron Gaver’s guest is Nick Raithel of Content Corps. Nick and Ron discuss the unique requirements startups have for content marketing. Nick points out some of the “dos” and “don’ts” of content marketing stressing the need to begin by building relationships with clients before trying to market their products or services. He describes road-mapping, a tool used by Content Corps to plot a client’s marketing course, delve into competitors’ tactics, and define success in advance. He discusses how road-mapping can save you time and money....

017: Ocean, The Tech Accelerator

The SaaS (Software as a Service) Business Podcast

I interviewed Tim Sinclair in Episode 015. During the interview, Tim mentioned that he had gone through the inaugural class of the Ocean Accelerator. He also mentioned that Ocean is a faith-based tech accelerator. I had never even considered the intersection of faith-based organizations and tech accelerators and was immediately intrigued. I asked Tim if he could put me in touch with Ocean, which he did. Scott Weiss is the CEO of Ocean and James Clair is the Marketing Manager. UPDATE: Ocean came out with important news for potential applicants just before the podcast release. They have...

016: Customer Success with Lincoln Murphy

The SaaS (Software as a Service) Business Podcast

Lincoln Murphy’s focus is customer success. He’s currently the growth architect at , where he creates blueprints and playbooks for customer success managers and leaders. In the past, he founded and led customer success at . Using customer success to drive growth across the entire customer lifecycle, he has helped over four hundred SaaS and enterprise software companies accelerate growth and retain valuable customers. Contents On the website, click any timestamp to start listening to the episode at the noted location. Intro Pre-SaaS Career in Supply Chain Management Early...

015: An Uncommon Startup Experience with Tim Sinclair

The SaaS (Software as a Service) Business Podcast

Tim Sinclair is founder and CEO of . Before founding RingR, Tim had an established career in broadcast radio. The idea for RingR grew out of Tim’s frustrations with trying to get high-quality recorded audio for interviews conducted electronically using the telephone or Skype. For such interviews, the host can produce a high-quality recording on one end, but if the guests do not have good recording equipment on their end, the audio quality for the guests’ recording is often low. If the host records the guests from the telephone, audio quality is generally low. If the host records the...

014: The Mind of a Disruptor with Jay Samit

The SaaS (Software as a Service) Business Podcast

Jay Samit is a serial disruptor, a change agent, an innovator, an educator, and the author of the international best-seller . For over three decades, he has been at the forefront of global trends. He has pioneered breakthrough advancements in mobile video, Internet advertising, e-commerce, social networks, eBooks, and digital music used by billions of consumers every day. Combining innovation with commercial success, Jay is a dealmaker. He has raised hundreds of millions of dollars for startups. His list of partners and associates includes Apple, Bill Gates, Coca-Cola, Facebook,...

013: Service More Than Software with Blair Williams

The SaaS (Software as a Service) Business Podcast

Blair Williams is a software engineer and entrepreneur. He is the owner and lead programmer for Caseproof. ...

012: Bad Employee, Good Entrepreneur with Tom Tancredi

The SaaS (Software as a Service) Business Podcast

In 2009 Tom Tancredi and his twin brother, Dominic, founded Dom and Tom, a digital development shop. To date, they’ve launched over 250 projects across multiple platforms including Web, iOS, Android, Windows Phone, Google Glass, Oculus, iBeacon, and Android Wear. Their customers include GE, Hearst Publications, Tyson Foods, Esquire Magazine, Priceline, Bloomberg, Cliff’s Notes, and the Emmys. In 2015, they made the Inc. 5000 list of the fastest growing companies in America for the second year in a row. Before starting Dom and Tom, Tom worked as a film projectionist, gymnastics...

011: Entrepreneurs and Money: Steps and Missteps with Dan Franks

The SaaS (Software as a Service) Business Podcast

Dan Franks calls himself a lifetime serial entrepreneur (not necessarily out of the womb). He started building websites for clients while in middle school, he started two podcasts, and together with three partners, he launched Podcast Movement, the largest conference in the world specifically for podcasting, and from there they branched out into single-day regional events, and even a six-day cruise dedicated to podcasting. ...

010: Do Less and Live More with Ari Meisel

The SaaS (Software as a Service) Business Podcast

For years, Ari Meisel worked eighteen-hour days in the construction industry, but in 2006, he was diagnosed with Crohn’s disease, an inflammatory disease of the digestive tract aggravated by stress and considered incurable. He was forced to find ways to get things done in less time because there were some days when he could only manage to work for an hour. He needed to simplify his life and somehow continue to be productive. Necessity drove Ari to optimize, automate, and outsource much of his life, and in the process, the system he calls Less Doing was born. ...

More Episodes

Sujan Patel shares excellent marketing and growth tips for SaaS business owners based on his ten years of Internet marketing experience.

Introduction

Sujan Patel started his first business selling cars parts while in high school. While the business was not a great success due to a lack of business acumen, he learned SEO in the process. His SEO skills would serve him well in years to come.

Sujan dropped out of college to found Single Grain, a digital marketing agency. Single grain eventually became one of San Francisco's leading agencies boasting such high-profile clients as Intuit, SalesForce, Random House, Sony Pictures, and Yahoo. In 2014, Sujan sold his holdings in Single Grain and took a job as VP of marketing at the SaaS company When I Work—as a vacation (he does not like to be bored).

Together with Colin Matthews, Sujan has founded ContentMarketer.io, a SaaS product to help marketers automate content promotion efforts.

During the Christmas holidays of 2015, he and Rob Wormley "accidentally" wrote the ebook 100 Days of Growth while brainstorming growth strategies. (He would later write: "It's been one of the most productive Christmas's ever!")

Sujan is also a regular contributor to The Wall Street Journal, Forbes, Entrepreneur, Business Insider, and INC. Magazine. He has written on such varied topics as accelerators, mentorships, productivity hacks, online resources, success habits marketing skills, team building, content marketing, and growth strategies.

Key Segments

• [00:45] Please sign up for the SaaS newsletter to get notified when each podcast is released.

• [01:25] Ron talks about today's guest, Sujan Patel.

• [02:50] Sujan talks about the first business he started while in high school.

• [04:05] What has remained the same with SEO over the years?

• [04:40] Sujan dropped out of college to start his company, Single Grain.

• [05:00] Single Grain was started three times.

• [06:15] Sujan brought on a partner to help with the business side of Single Grain.

• [10:10] What problem does the SaaS product When I Work solve?

• [12:10] Changing someone's habits is the hardest sell.

• [13:00] Why did Sujan start ContentMarketer.io?

• [15:20] How does ContentMarketer.io work?