SPOS #903 – Neil Patel On Timeless Marketing In Digital Mayhem
Release Date: 10/29/2023
Thinking With Mitch Joel
Welcome to episode #1035 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when marketers have more data, more technology and more precision than ever before… consumer trust, attention and loyalty somehow feel more fragile than ever. Few people are exploring that paradox more deeply than . An entrepreneur who started his company at just fourteen years old, Michael has spent years studying the intersection of marketing, behavioral science and human decision-making (he runs an agency, vventure capital firm and leads several other businesses). His book, (along with...
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Welcome to episode #1034 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when the lines between culture, commerce and identity feel increasingly blurred, few people understand how value is actually constructed… and reconstructed… better than . A former President of the Americas at and a longtime advisor through his firm , Doug brings a rare dual lens to the conversation… equal parts economist and art obsessive. With a PhD in economics and decades spent inside the machinery of the global art market, he has seen firsthand how artists move from obscurity to icon...
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Welcome to episode #1033 of Thinking With Mitch Joel (formerly Six Pixels of Separation). We spent the last twenty-five years calling software “technology,” which was convenient, profitable and just a little bit delusional. Apps got smarter. Feeds got stickier. Ads got creepier. Dashboards got dashboards. Meanwhile, the real world kept asking harder questions. How do we produce enough clean energy for eight billion people? How do we build things again? How do we manufacture without waste? How do we use AI for science, not just better chatbots and faster slop? has spent his career living...
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Welcome to episode #1032 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when productivity is still measured in speed, output and constant motion, few voices are pushing for a more human… and ultimately more effective… way of working than . A creativity strategist, keynote speaker and founder of , Natalie has built her career helping leaders unlock the business value of imagination… not as a soft skill, but as a strategic capability. Her work sits at the intersection of design thinking, anthropology and business innovation, and her previous book, , positioned...
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Welcome to episode #1031 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when businesses are still trying to wrap their heads around “customer experience,” few thinkers have shaped that conversation… and pushed it forward… as much as As cofounder of , Joe has spent decades helping organizations understand how economic value evolves… from commodities to goods, to services, to experiences… and now, to something far more ambitious. Best known for , Joe didn’t just introduce a concept… he gave leaders a new language to describe how businesses compete for...
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Welcome to episode #1030 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when marketing (and AI) feels both hyper-measurable and strangely uncertain, few voices bring as much clarity… and lived perspective… as . A longtime friend (and he’s also available for your next meeting at e) of the show and one of the most influential thinkers in marketing and technology, Avinash first rose to prominence as the analytics evangelist at , where he helped bring web analytics into the mainstream and reshape how businesses think about measurement and decision-making. He is...
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Welcome to episode #1029 of Thinking With Mitch Joel (formerly Six Pixels of Separation). These days, technology feels both familiar… and completely unrecognizable. Few voices bring the kind of clarity and grounded perspective that does. A longtime digital strategist, advisor, self-proclaimed futurist and friend, David has spent decades at the front lines of transformation… helping organizations navigate everything from the rise of social media to the mobile-first revolution, and now the seismic shift of artificial intelligence. In his current role at , he works directly with enterprises...
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Welcome to episode #1028 of Thinking With Mitch Joel (formerly Six Pixels of Separation). In a world increasingly defined by information overload and ideological certainty, the ability to change one’s mind may be the most undervalued skill of all… and few thinkers have explored that terrain as deeply as my friend, . A bestselling author, behavioral design expert and former lecturer, Nir has built a career examining how habits are formed, how attention is controlled and how human behavior can be shaped both externally and from within. His previous works, and , established him as a leading...
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Welcome to episode #1027 of Thinking With Mitch Joel (formerly Six Pixels of Separation). is an award-winning author, journalist and storytelling researcher whose work explores one of the most powerful forces shaping human behavior… the stories we tell ourselves about the world. Over the course of a career that blends psychology, neuroscience, investigative journalism and narrative craft, Will has become one of the most compelling voices examining how stories shape identity, belief and culture. His bestselling books include , , and , each offering a deeper look at the hidden forces driving...
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Welcome to episode #1026 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when strategy has become a kind of corporate theater… carefully crafted presentations, ambitious roadmaps and bold declarations that rarely survive first contact with reality… has spent a career focused on the harder question: why execution so often fails. Kevin is the Founder and CEO of and a veteran operator whose three decades of experience include leading large-scale retail and e-commerce operations at global brands like , , , and . Over the years he has developed a reputation as a...
info_outlineWelcome to episode #903 of Six Pixels of Separation - The ThinkersOne Podcast.
Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #903. In an era bedazzled by emerging marketing platforms and technologies co-mingling with fickle algorithms, Neil Patel stands as a beacon for modern marketers — illuminating not just the untamed frontiers of digital strategy, but also the classic routes that brands should never abandon. Sure, we’re awash with shiny new marketing platforms and tactics (ready for comment marketing?), but Neil reminds us that these are just that: Tools. They are not substitutes for foundational strategies that have stood the test of time — Search Engine Optimization, content marketing, and customer engagement. Sure, digital trends shift, but consumer needs remains constant. Neil's genius lies in his alchemical skills, blending the latest tools with timeless wisdom - all of which has culminated in the success of his own agency, NP Digital. What makes Neil stand out is not only his finger-on-the-pulse insights, but his ability to declutter the digital landscape. His marketing playbooks are veritable treasure maps, where X (not the Twitter X) marks the perfect blend of new-age tactics and old-school strategies. When Neil speaks of conversion optimization, he’s not dismissing the art of crafting a compelling story or the tried-and-true method of A/B testing. He’s layering them with behavioral analytics and data points, evolving the process without losing the essence. His mantra could very well be: "Innovate, but don't alienate." One thing is clear: Innovation and tradition are not oil and water in Neil’s marketing strategy blend. Neil is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Barack Obama and a top 100 entrepreneur under the age of 35 by the United Nations. My new business, ThinkersOne, is also a client of NP Digital - so I was eager to chat with someone who has walked a similar professional path to mine, and then intersects again as I become a client of his. Enjoy the conversation...
- Running time: 1:00:11.
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- This week's music: David Usher 'St. Lawrence River'.