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SPOS #905 – Mark Schaefer On Crafting Authentic Brands In A Clickbait World

Thinking With Mitch Joel

Release Date: 11/12/2023

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Thinking With Mitch Joel

Welcome to episode #1021 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when strategy is often confused with forecasting and certainty is mistaken for rigor, the work of insists on a more demanding discipline: making clear, integrated choices under uncertainty. Named the world’s #1 management thinker by in 2017, Roger is a , strategy advisor, and the former Dean at the at the , where he served for fifteen years and reshaped how management education engages with real-world complexity. Over decades, he has advised CEOs at companies including , , , , , and ,...

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Welcome to episode #1018 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when burnout is normalized and productivity is still measured by hours rather than impact, the five-day workweek is starting to look less like a foundation of modern life and more like an outdated design choice. is the CEO of and one of the world’s leading architects of the four-day workweek, having designed and led large-scale pilots across multiple countries, industries and organizational types. His work sits at the intersection of labor economics, organizational culture and performance...

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Welcome to episode #1017 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when technology promises limitless capability yet leaves so many people mentally depleted, the question is no longer whether digital tools are powerful, but whether we know how to live with them. is a leading expert on digital transformation, the future of work, and organizational networks, with more than two decades of research and advisory work focused on how technology reshapes collaboration, innovation, and human behavior. A professor at the , where he holds the Duca Family Endowed Chair...

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Welcome to episode #1014 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when careers feel increasingly precarious and algorithms quietly dictate how value is created and captured, it’s worth learning from someone who has spent more than two decades helping creators and entrepreneurs reclaim ownership of their work and their futures.  is the founder of multiple influential startups, including , the and is widely recognized as the person who first coined the term “content marketing” in 2001, long before it became an industry unto itself. A bestselling...

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Welcome to episode #1013 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when organizations are wrestling with fractured cultures, hybrid work, and teams struggling to stay connected, it helps to learn from someone who has spent three decades proving that collaboration is not a personality trait but a designed environment, which is why this episode turns to the work of , an award-winning researcher, educator at the , and one of the world’s leading experts on team emotional intelligence. Vanessa has devoted her career to understanding how teams actually function in...

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Welcome to episode #1012 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Amid a moment when uncertainty defines every industry and leaders everywhere are confronting fear disguised as strategy, it is worth turning to someone who has spent his career decoding how individuals and organizations find the courage to act, which is why this week’s guest, , offers such rare authority. Ranjay is the Paul R. Lawrence MBA Class of 1942 Professor at , a globally recognized organizational sociologist, bestselling author, and one of the world’s most cited scholars on leadership,...

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Welcome to episode #905 of Six Pixels of Separation - The ThinkersOne Podcast.

Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #905. A seasoned marketing consultant, keynote speaker and blogger, Mark Schaefer brings decades of experience to a discipline often clouded by buzzwords. Mark is all about cutting through the complexity of digital noise to foster real connections for the brand and their customers. His latest book, Belonging To The Brand, explores the concept of community as a cornerstone of customer loyalty. In it, Mark details pragmatic approaches for brands to earn trust and advocacy, suggesting that the key lies in creating a sense of belonging among consumers. This book is a guide rooted in the principle that meaningful engagement trumps transient marketing victories. Complementing this practical approach to marketing, Mark also recently published, The Most Amazing Marketing Book Ever, which is a collection of diverse perspectives from marketing professionals across the industry, advocating for a collective learning mindset (the authors were culled from his private marketing community). That book reinforces the idea that the most robust marketing strategies emerge from a mosaic of insights. Like me, Mark is a long-time blogger, offering opinions and actionable advice from evolving digital tactics to leveraging social media for genuine engagement. Beyond his writing, Mark prides himself on being an educator, marketing consultant and speaker. His philosophy is simple: Understand your audience deeply and engage with them authentically. If you're looking for insights that are both practical and forward-thinking, we battle it out thinking about where marketing is headed. Take a glimpse into the latest marketing trends and strategies, while also being reminded how enduring principles of community and authenticity can be applied in today's fully-digital world. Enjoy the conversation...