Recreational Boating and Fishing Foundation Marketing Director Rachel Piacenza dives into How They Build Awareness and Excitement [EP 409]

Hey everyone, welcome to Episode 409 of the Outdoor Biz Podcast. Today I’m talking with Recreational Boating & Fishing Foundation Director of Marketing Rachel Piacenza. As a passionate team leader and basketball coach, Rachel is committed to empowering the next generation of leaders. She believes in creating an environment where everyone has the opportunity to grow and succeed. Brought to you this week by The Running Event.

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Show Notes

[00:00:40] Episode 409 of the Outdoor Biz Podcast with Rachel Piacenza, director of marketing for the Recreational Boating and Fishing Foundation, discusses leadership and empowerment.

[00:05:56] Rachel grew up near a fishing resort, and developed a passion for the outdoors and water.

[00:09:16] After college, Rachel joined Wisconsin's Department of Natural Resources, which connected me to RBFF's annual marketing workshops for representatives from all 50 states. I was fortunate to attend and discuss successful marketing strategies for our state with minimal competition.

[00:10:56] We are a small nonprofit promoting fishing and boating. We run marketing campaigns and engage with stakeholders to elevate these activities in state and federal parks. Our focus is on awareness and education.

[00:14:40] We collaborate with Discover Boating for an awareness campaign and refer traffic to their website. We also attend boating industry events to promote our brand.

[00:26:04] Passionate outdoor community, build relationships, step out of comfort zone.

[00:28:52] Rachel's current book she is reading, Grit by Angela Duckworth.

[00:30:29] One more thought from Rachel: "why do I need to buy a license? What's the importance? Like, why do I need to pay somebody to go enjoy a resource, right? One important data fact is 100 percent of fishing license sales go directly back into conservation.

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