For the past year, we’ve seen him take over headlines, making controversial statements about the talent of his son Lonzo or justifying the $495 price tag on his Big Baller Brand sneakers. For the critics, this is fodder to create the next news story. But for us marketers, this is utter genius to watch and learn from.
There’s an old saying that any press is good press, and it seems that Lavar Ball lives by that. But the more you listen to him in interviews, the more you learn that he’s just doing him. He actually believes his son is better than Stephen Curry, and that his shoe is worth that price. He’s not doing it for the headlines; he’s doing it to be true to himself.
On today’s episode of The Tai Lopez Show, we catch Lavar for a few minutes to talk about his marketing and life philosophies. If there’s one thing we can take away from Lavar, it’s that staying true to your vision is what’s most important.