The movement behind a product is more important than the product itself.
Take Apple for example. Yes they create some of the sleekest and most well-functioning products in the space, but it's not the iPhones and Macbooks that fueled the tech-giant's rise to what is now valued at over $900 billion. It's what having an iPhone or Macbook says about you.
This is the reality of today's business landscape. Brands operate as tribes, and if you own the brand's product, then you are behind that tribe’s movement or message. You’re wearing the ID badge that tells others you speak the language of that tribe, and if you see others with the same product as you, you know you can have a conversation with them.
On today’s episode, we have Russell Brunson, owner of ClickFunnels.com, talking about brand tribalism. In the early days of Russell’s launch, he had ClickFunnels enthusiasts create a tribe called “FunnelHackers.” Since then, Russell has helped business owners spell out the message of their tribe as well through the use of his tool.