The opportunity for your personal brand is greater than the opportunity for your business' brand.
The people who ask, "Do you really need both?" are failing to see this truth. With a personal brand, you are able to differentiate yourself from the competition in a wildly unique way. The landscape caters to individuality; it’s a platform for self-expression. However, with a business’ brand, the story behind the product or service inevitably gets diluted by the fact that it is a product or service and not an individual.
This means that succeeding with both brands requires different sets of skills. Maybe you’re shy and don’t believe you can be in front of a camera promoting who you are or what you represent. Or maybe it’s the opposite, that you aren’t sure what the story is behind your product or service, or if you do, you don’t know how to tell it.
On today’s episode of The Tai Lopez Show, we are joined by Patrick Bet-David, who has succeeded with both his personal and business brands. A child-refugee from Iran, Bet-David ultimately landed in America where he founded his insurance company,PHP Agency, which now employs over 6,000 people. And in more recent years, with the rise of the Internet and social media, Bet-David knew he had to launch his personal brand, Valuetainment, which has 400,000+ subscribers on YouTube.
Patrick discusses the challenges one faces when growing a business or brand in today’s episode. From selling such an unsexy product like insurance figuring out who to hire when growing his team, Patrick Bet-David has a lot to teach us and we are hear to listen and learn.