365 Driven
Become 365 Driven and discover your true potential! Wealth, Health, Mindset, and Relationships. These are the four cornerstones of happiness and success. Within each episode we share powerful thoughts and introduce you to people who demonstrate excellence in these subjects. Hosted by Tony Whatley, author of "Side Hustle Millionaire" and executive coach, speaker, and community leader.
info_outline
The Power of Visualization - with Tony Whatley - EP 356
03/26/2024
The Power of Visualization - with Tony Whatley - EP 356
Tony Whatley shares his practice on visualization, and how it has helped him achieve his own success and results. In this episode, we'll talk about The influence my mother had on me as a child Creating "Dream Boards" to visualize goals The science behind how your brain processes goals and why you need goals The story of the blue Dodge Viper A review of my 2018 vision board (see cover artwork) Connect with Tony
/episode/index/show/365driven/id/30549538
info_outline
Reinvention - with Tony Whatley - EP 355
03/19/2024
Reinvention - with Tony Whatley - EP 355
This special episode features Tony’s recent speech at the Movement Maker Live 2024 event in Nashville, TN hosted by Mike Fabber. In this speech, Tony talks about how he conquered the ever-looming shadow of self-doubt. He once grappled with the fear of stepping into the light, hesitant to share his thoughts and ideas with the world. Tony recounts how he turned an online forum into a multi-million dollar success, and unpacks the essence of personal reinvention. As he draws from the 'Choose Your Own Adventure' books of his youth, Tony delves into a world where mere survival is not the goal—heroism is. He recalls a pivotal moment, a close call with mortality on the race track, that set his life on a course of audacious change, reminding us of the risks that lace the path to our dreams. Tony peels back the layers of his own transformation, from a hidden figure behind corporate giants to a voice that resonates with humor and vulnerability. He shares proven strategies for overcoming the terror of the spotlight, highlighting the triumphs of maintaining a victory log, and the potency of the ABCs of achievement: Action, Belief, and Consistency. This isn’t just a story; Tony is extending an invitation—to seize the pen, to make life not just an adventure, but your adventure. So, as we chart these untraveled roads, let's author a tale of purpose, potential, and the power of being the hero in your own story. Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/30433958
info_outline
Business Succession Planning - with Laurie Barkman - EP 354
03/12/2024
Business Succession Planning - with Laurie Barkman - EP 354
Laurie Barkman is known as the “Business Transition Sherpa”, and in this episode, she dives into the terrain of building, valuing, and selling your business. Laurie brings her expertise to the table, sharing strategies from her book "" to help entrepreneurs mitigate risks and enhance their company's worth. Her experiences as a CEO provide a practical backdrop, stressing the importance of maintaining focus during major transitions and preparing for the rigor of due diligence and integration. Laurie also peels back the emotional layers owners face when parting with their business, emphasizing the need for a thoughtful exit plan for all parties involved. Listen in as Laurie and Tony unpack the nuances of creating enterprise value, especially through strategic marketing. Reflecting on the evolution of retail in the digital age, this episode emphasizes the critical role of metrics such as Customer Acquisition Cost and Lifetime Value, retention, and churn rates. These indicators are not just buzzwords; they're vital to a company's financial narrative and can dramatically influence its market value. Whether you're a tech startup guru or a small business owner, this discussion offers actionable insights on harnessing data to build a more resilient and valuable business. In this comprehensive discussion, Laurie and Tony also tackle the personal and pragmatic aspects of selling a business, from the initial readiness to the emotional aftermath. Laurie's tales of entrepreneurs post-sale highlight the transformational nature of these transactions. Don't miss out on these vital conversations that could shape the future of your business legacy. Key highlights: Creating Enterprise Value Through Strategic Marketing Building Valuable and Sustainable Businesses Understanding Business Valuation Multiples Navigating the Business Sale Process Private Equity Buyouts and Acquisitions Legacy and Entrepreneurship Transition Strategy Connect with Laurie Barkman: Website: Instagram: Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/30332978
info_outline
Sowing Seeds of Success - with Chris Lee - EP 353
03/05/2024
Sowing Seeds of Success - with Chris Lee - EP 353
Chris Lee is the entrepreneurial force behind Solgen Power, and his journey from a staggering bankruptcy to CEO of a multimillion-dollar company is nothing short of remarkable. Chris candidly shares the lessons learned from his early business failures, the emotional and financial toll of filing for bankruptcy, and the resilience it took to rebuild from a sub-400 credit score. His inspiring story is a testament to the mental fortitude required to overcome adversity and achieve success, offering valuable insights into the entrepreneurial spirit. Chris and Tony explore the intricate relationship between entrepreneurship, passion, and expertise. Chris takes you through the rebirth of his entrepreneurial journey with Solgen Power, emphasizing the strategic approach to business growth that includes both learning from past mistakes and seizing new opportunities. Chris delves into the mechanics of building a robust business model, the significance of pricing and marketing strategies, and the factors that influence a company's growth and valuation. He offers sage advice on avoiding "new money behavior," the allure of entrepreneurship, and the pitfalls of not understanding the true value of a company. This episode is not just a narrative of triumph over adversity but a masterclass in entrepreneurial wisdom, highlighting the importance of reinvesting in your business, understanding the sales process, and navigating acquisitions. Key highlights: Lessons From Nature and Entrepreneurship Building Enterprise Value for Successful Entrepreneurship Importance of Pricing and Marketing Strategy Maximizing Business Growth and Profit Growth Trajectory, and Acquisitions Connect with Chris Lee: Instagram: Facebook: Podcast: Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/30234218
info_outline
Elevating Your Online Presence - with Pat Hilton - EP 352
02/27/2024
Elevating Your Online Presence - with Pat Hilton - EP 352
Pat Hilton is back on the 365 Driven podcast, but this time Pat is interviewing Tony for his podcast, Iconic Messengers. Starting an entrepreneurial journey can often feel like navigating a sea of hashtags and highlight reels, but this conversation with Pat pulls back the facade to reveal the core of authenticity in our digital personas. Pat and Tony reflect on their experiences, from humble beginnings to the peaks of business success, confronting the ethical dilemmas that test our integrity along the way. Tony's insights into the balance of personal touch and professional promotion on social media offer guidance for anyone looking to cultivate a genuine online brand that resonates with their audience. Tony and Pat discuss the critical elements of value-driven success and building confidence. This conversation is all about the art of building genuine connections and offering value in online communities, a strategy that has helped Tony grow multiple seven-figure businesses. Tony also tackles the dangers of ego, the scarcity mindset, and the importance of supporting others, understanding that true success extends beyond financial gains. He highlights the power of authenticity, expertise, and patience in creating a trusted authority, urging listeners to focus on competence and confidence in their professional pursuits. The importance of sticking to a professional path and mastering a skill is emphasized, challenging the 'fake it till you make it' mentality. And if you're looking for inspiration, Tony's story is a testament to the influence of a great mentor, reminding us of the profound impact we can have on others and the entrepreneurial community at large. So, tune in and be inspired to take your brand and business to new heights with authenticity and intention. Key highlights: True Intention in Social Media Branding Value-Driven Success and Building Confidence Importance of Mindset for Success Success Beyond Revenue and Ego The Reality of Entrepreneurship and Success Importance of Focus and Skill Mastery Connect with Pat Hilton: Website: Instagram Page: Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/30129368
info_outline
How to Grow an Audience - with Tony Whatley - EP 351
02/20/2024
How to Grow an Audience - with Tony Whatley - EP 351
How to Grow an Audience – Episode 351 Mindset Our time is limited, and relatively short Push aside your ego. Be okay being a beginner, and sucking at things (stage right story). Dealing with critics, haters, naysayers Invest in skills. (Communication, Copywriting, Comedy, Production, Editing) Be your own brand. Don’t work with mentors who overshadow or take credit for your brand. Be 1 of 1, not 1 of 1000’s. Groups are okay, but wear your own brand. Purpose above Fear. Avoid regret. (write your Eulogy) Creating content to grow an audience 80/20 Rule. 80% of your content should be about things you enjoy doing. Things you’d do for free. 20% is focused on your expertise and your mastery. Expertise vs Mastery (paid to do, vs successful) Don’t copy the formats or edits of others. Be yourself. Identify what makes you unique, and amplify this. Don’t get ahead of your actual results. Results matter most. “Right Message, Wrong Person” Entertain, Educate, or Encourage Humor vs Inspiration Quality vs Quantity Be social and support others. Don’t post and ghost Stay in your lanes of interests and topics Create an interesting life. Pursue passions and interests. Take on new challenges and share the journey Visit interesting places Read more books and learn from interesting people Consistency and Patience (12-month no-man’s land story) 365 Driven Advance. Costa Rica June 8-13, 2024 We don’t retreat, we Advance! Hiking a rainforest along the Rio Celeste river Jungle resort and beach resort Business and Entrepreneurship presenters Stepping away from your daily routine, and refreshing your mind Building relationships · Visit 365driven.com
/episode/index/show/365driven/id/30037568
info_outline
Beware of Guru Clowns - with Chris Rood - EP 350
02/13/2024
Beware of Guru Clowns - with Chris Rood - EP 350
This special episode features an interview of Tony on the Beyond The Skills Podcast with Chris Rood. In this episode, you will hear how Tony transformed a car hobby into a multi-million dollar empire. Get behind the wheel with the man who fueled the growth of LS1Tech.com and PerformanceTrucks.net, and learn how he's navigating life after the big sale. This episode revs up the conversation on the power of personal development and making a big mark in the business world. Tony opens up about his own quest for significance, the birth of his book "Side Hustle Millionaire," and the triumph over his fear of public speaking. The road to success isn’t free of speed bumps—Tony and Chris discuss the challenges of leaving the security of a 9-to-5, the awakening of 2020, and the indispensable role of social media in amplifying your personal brand and story. Tony and Chris also dive into the landscape of online influence and the importance of authenticity in an era filled with “gurus” and “experts.” With so many people out there claiming to be experts, giving advice, and trying to get you to buy their courses, it has become increasingly important to be able to distinguish the fakes from the real experts. Tony shares his perspective on staying grounded in your niche and the balance between humility and confidence. Key highlights: Success, Entrepreneurship, and Car Culture Personal Development and Impact in Entrepreneurship The Difference Between Influencers and Gurus Importance of Humility and Personal Growth Connect with Chris Rood: Website: Instagram: LinkedIn: YouTube: Facebook: Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/29927598
info_outline
Grab Their Attention with Marketing - with Jason Wojo - EP 349
02/06/2024
Grab Their Attention with Marketing - with Jason Wojo - EP 349
Unlock the secrets to viral success and discover the hidden link between networking and net worth with digital marketing prodigy, Jason Wojo. He spills insider knowledge on creating content that resonates and the sacrifices necessary to achieve lasting triumphs in the realm of digital entrepreneurship. From early career choices that shape vital professional bonds to the nuanced art of pricing in an aggressive market, Jason's personal anecdotes and mentorship tales offer important insights for any aspiring digital marketer. Jason and Tony dive into the psychological shifts that accompany financial success and the relentless pursuit of genuine self-representation in a world full of stereotypes. This discussion, fueled by lessons of personal growth and transformation, explores the dynamics of wealth perception. Jason also demystifies the strategies that elevate social media reach and engagement. You'll learn the potency of collaboration and the magic of controversial content in building an online presence. He also delves into the essence of personal branding—harnessing authenticity and adversity to resonate with an audience. Lastly, he stresses the pivotal role of sacrifice and prioritization on the winding road to success. Tune in for a wealth of candid advice and transformative reflections that could very well reshape your path to digital dominance. Key highlights: Digital Marketing and Building Relationships Focus and Distraction Management in Entrepreneurship Increase Social Media Reach and Engagement Building a Personal Brand and Achieving Success Making Sacrifices for Success Connect with Jason Wojo: Website: Instagram: YouTube: Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/29819323
info_outline
The Private Equity Game - with Adam Coffey - EP 348
01/30/2024
The Private Equity Game - with Adam Coffey - EP 348
Have you ever wondered how some businesses seem to skyrocket in value and experience seamless transitions, while others stagnate? Adam Coffey, the maestro of engineering multi-million-dollar exits, joins Tony to offer a map for entrepreneurs aiming to scale their enterprises and prepare for that lucrative sale. His unique blend of military discipline, airborne precision, and corporate lessons shape this conversation about the principles of creating a business that thrives with or without its founder. Picture a business landscape where only 20% of companies find a buyer. Now imagine that yours is one of them. This episode takes you through the looking glass into the world of strategic exits and valuations. Adam and Tony share personal anecdotes on buying businesses, discuss the impact of mentorship, and outline how to tell if your business is a lifestyle passion or a scalable venture. Plus, Adam breaks down the mechanics of business valuation and unveils the influence of private equity on your business's worth. Adam also lays out the strategies that can bolster your wealth and mitigate risk. He touches on the power of roll-over capital and the secrets behind selling a company not once, but multiple times. For those hungry for more, Adam's trio of books awaits to guide you further. Every entrepreneur with dreams of a grand exit and a lasting legacy won't want to miss the insights packed into this conversation. Tune in, and redefine your approach to entrepreneurship and your financial future. Key highlights: Maximizing Business Value and Successful Exits Building Sellable and Transitionable Businesses Buying Existing Businesses for Success Scaling Businesses Through Mergers and Acquisitions The Emotional Roller Coaster of Selling a Business Maximizing Wealth Through Asset Diversification Connect with Adam Coffey: Website: Get Adam’s books: Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/29709558
info_outline
Why You Should Create Content - with Rob Cressy - EP 347
01/23/2024
Why You Should Create Content - with Rob Cressy - EP 347
When you stand at the crossroads of a comfortable career and the magnetic pull of your true calling, the next step you take could redefine everything. That's the leap Rob Cressy, the vibrant creator's coach from the Arete syndicate, knows all too well. In this episode, Rob recounts his metamorphosis from mastering digital advertising to igniting his passion for mentoring and personal development. His narrative is not just about risk-taking; it's an inside look at the power of self-awareness and the cultivation of successful habits that can guide you to your life's purpose. Rob's candid reflection on how he harnessed his natural flair for teaching to carve out a new path is an inspiring journey that will resonate with anyone considering a bold move toward entrepreneurship. In this conversation lies the essential truth that progress is more than just the sum of consistent actions; it's about embracing a trajectory of continuous growth and learning. Rob and Tony dismantle the myth that consistency alone can pave the way to success, instead advocating for a relentless pursuit of personal development. Listen in for practical strategies on how to weave learning into your daily life. One area that requires consistency to grow your brand in today’s digital world, is creating content with your message. Rob will encourage you to get started if you haven’t already and emphasizes the importance of continuing to show up for yourself and your audience. If you're ready to be inspired and equipped with the tools to make consistent growth your stepping stone to success, this episode promises motivation and practical insights, brought to you by someone who's walked the talk. Key highlights: From Advertising to Coaching The Importance of Personal Growth Building a Daily Growth Mindset Structure Creates Freedom Outlasting and Having a System Commitment to Creating Excellence Phases of Podcasting and Skill Development Connect with Rob Cressy: Website: Instagram: Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/29607278
info_outline
FTC Targets Influencers and Marketers - with Anik Singal - EP 346
01/16/2024
FTC Targets Influencers and Marketers - with Anik Singal - EP 346
In this episode, you will step behind the curtain of digital marketing's legal battlefield with Anik Sigal, CEO of Lurn, who shares his struggle during an 18-month FTC investigation. Feel the weight of multimillion-dollar fines and the strain on mental health that comes with navigating the complex web of compliance and consumer protection. As Anik shares, even the most customer-centric businesses can find themselves in the crosshairs, leading to profound personal and professional ramifications. This conversation with Anik ventures into the emotional depths of facing legal scrutiny, where the risk of hefty fines for undisclosed paid promotions is just the tip of the iceberg. You will hear Anik’s personal stories that reveal not just the financial stakes but the human cost of FTC violations. Anik conveys the resilience needed to withstand such challenges, the importance of a supportive team, and the strength found in the loyalty of customers when the waves of adversity crash against the foundations of a business. This episode wraps up with a powerful takeaway on the significance of transparency and honest marketing. Anik emphasizes the imperative of meticulous income claim practices and the need for businesses to rigorously examine all facets of their operations. For entrepreneurs and marketers alike, this conversation is full of cautionary wisdom, offering insight into navigating modern business regulations with your integrity and consumer trust intact. Key highlights: FTC Investigations and Personal Experiences Navigating Legal Challenges With Investigators The Implications of Making Income Claims The Importance of Transparency in Marketing Importance of Compliance and Consumer Protection Connect with Anik Singal: Website: Facebook: YouTube: Twitter: Instagram: Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/29504323
info_outline
How to Win in 2024 - EP 345
01/09/2024
How to Win in 2024 - EP 345
As we kick off a new year, listen in Tony brings a wealth of knowledge to ensure you're on the winning side of 2024. From setting realistic fitness and nutrition goals to the power of mindset and the art of removing toxic influences, Tony covers all the bases. He breaks down the strategies successful people use to overcome challenges, the importance of assigning dollar values to problems, and how expanding your perspective through travel can change your life and business for the better. This episode is packed with actionable insights for anyone looking to enhance their personal and professional life. Tony dives into the necessity of investing in yourself, developing skills that generate income, and the underestimated power of video content creation in today's market. Moreover, he stresses the importance of effective communication, taking calculated risks, and standing firm in your convictions—even if it means going against the grain. As a seasoned entrepreneur himself, he shares how embracing a bit of controversy and critique can fuel your growth and why being a thought leader requires the courage to engage in constructive debate and continuously seek knowledge. You will learn about the mindset shifts necessary for setting and achieving goals without tying your self-worth to them. There is just one question to ask yourself before you start setting and striving for goals in the New Year. Tune in and take away a treasure trove of wisdom that's sure to inspire and equip you for a transformative year ahead. Key highlights: Removing Toxic Influences The Mindset of Successful People Investing in Skills and Creating Income The Importance of Creating Video Content Being a Thought Leader Recommended Business Books The Importance of Setting Realistic Goals Books mentioned in the episode: Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/29400383
info_outline
Conclusion - Chapters 9-11 of Side Hustle Millionaire | EP 344
01/01/2024
Conclusion - Chapters 9-11 of Side Hustle Millionaire | EP 344
This special episode is a series of the Audible Chapters of the book Side Hustle Millionaire. If you're just starting right now and you want to hear the entire book, go find Chapter 1 and you will find all of the chapters in sequence. Enjoy! This episode features Chapters 9-11 "Conclusion" of the book Side Hustle Millionaire by Tony Whatley. Chapter 9 wraps up this exploration of "Side Hustle Millionaire," where Tony applauds your commitment to the entrepreneurial grind and underscores the importance of getting your business off the ground today. This journey isn't just about acquiring knowledge; it's about the mental toughness needed to succeed amidst the inevitable critics, haters, and naysayers. It's a chapter that's meant to bolster your resolve and prepare you for the highs and lows of your business adventure. Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/29284418
info_outline
Website - Chapter 8 of Side Hustle Millionaire | EP 343
01/01/2024
Website - Chapter 8 of Side Hustle Millionaire | EP 343
This special episode is a series of the Audible Chapters of the book Side Hustle Millionaire. If you're just starting right now and you want to hear the entire book, go find Chapter 1 and you will find all of the chapters in sequence. Enjoy! This episode features Chapter 8 "Website" of the book Side Hustle Millionaire by Tony Whatley. Chapter 8 dives into the art of creating a dynamic online presence that embodies your brand's essence and lays the foundation for success. This isn't just another tech talk; it's your blueprint to transform your side hustle into a million-dollar enterprise. Tony explains the power of a professional website—the digital face of your business—and reveals how, with today's intuitive tools, anyone can craft an online masterpiece that captivates and converts. Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/29283078
info_outline
Marketing - Chapter 7 of Side Hustle Millionaire | EP 342
01/01/2024
Marketing - Chapter 7 of Side Hustle Millionaire | EP 342
This special episode is a series of the Audible Chapters of the book Side Hustle Millionaire. If you're just starting right now and you want to hear the entire book, go find Chapter 1 and you will find all of the chapters in sequence. Enjoy! This episode features Chapter 7 "Marketing" of the book Side Hustle Millionaire by Tony Whatley. Chapter 7 breaks down how to make your small business a household name with the art of storytelling, and its transformative power in marketing. Tony shares insights on how a compelling narrative can make your brand an emotional favorite and foster customer loyalty. You'll discover that it's not only about the people you know but also about those who know you – and how to make sure they recognize you for all the right reasons. This chapter gives you the tools to craft a marketing strategy that's as effective as it is authentic. Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/29283033
info_outline
Structure - Chapter 6 of Side Hustle Millionaire | EP 341
01/01/2024
Structure - Chapter 6 of Side Hustle Millionaire | EP 341
This special episode is a series of the Audible Chapters of the book Side Hustle Millionaire. If you're just starting right now and you want to hear the entire book, go find Chapter 1 and you will find all of the chapters in sequence. Enjoy! This episode features Chapter 6 "Structure" of the book Side Hustle Millionaire by Tony Whatley. Chapter 6 breaks down how to safeguard your personal assets and set up your business for success. Tony guides you through the maze of DBAs, LLCs, and Corporations, weighing the pros and cons of each to help you make an informed decision. You'll gain clarity on how to reap the benefits of tax breaks, legal protections, and the nuances of liability that come with the right business entity. Whether you're a budding entrepreneur or a seasoned business owner, this chapter is brimming with insights to fortify your venture against the unpredictable tides of the business world. Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/29283028
info_outline
Money - Chapter 5 of Side Hustle Millionaire | EP 340
01/01/2024
Money - Chapter 5 of Side Hustle Millionaire | EP 340
This special episode is a series of the Audible Chapters of the book Side Hustle Millionaire. If you're just starting right now and you want to hear the entire book, go find Chapter 1 and you will find all of the chapters in sequence. Enjoy! This episode features Chapter 5 "Money" of the book Side Hustle Millionaire by Tony Whatley. Chapter 5 covers how to master your company's financial health. Tony guides you through the world of online payment systems, explains how to keep your business cash positive, and demystifies the ever-important ROI. Armed with this knowledge, you'll be equipped to make smart spending decisions and stay in the good graces of Uncle Sam, all while keeping your business strong and steady. Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/29283018
info_outline
Branding - Chapter 4 of Side Hustle Millionaire | EP 339
01/01/2024
Branding - Chapter 4 of Side Hustle Millionaire | EP 339
This special episode is a series of the Audible Chapters of the book Side Hustle Millionaire. If you're just starting right now and you want to hear the entire book, go find Chapter 1 and you will find all of the chapters in sequence. Enjoy! This episode features Chapter 4 "Branding" of the book Side Hustle Millionaire by Tony Whatley. Chapter 4 covers the topic of branding and how it can propel your business to the level of industry giants like Nike and Apple. This chapter equips you with the tools to establish a bond between your brand and your audience. Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/29283003
info_outline
Ideas - Chapter 3 of Side Hustle Millionaire | EP 338
01/01/2024
Ideas - Chapter 3 of Side Hustle Millionaire | EP 338
This special episode is a series of the Audible Chapters of the book Side Hustle Millionaire. If you're just starting right now and you want to hear the entire book, go find Chapter 1 and you will find all of the chapters in sequence. Enjoy! This episode features Chapter 3 "Ideas" of the book Side Hustle Millionaire by Tony Whatley. Chapter 3 covers the art of evaluating business ideas. Tony walks you through a practical example of how to reverse-engineer your revenue goals to hit your target profit. By rating hypothetical business ideas on their interest, profit potential, and ease of startup, he demonstrates a methodical approach to selecting the most promising ventures. This strategy not only prioritizes your ideas but also propels you towards taking definitive action. Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/29282983
info_outline
Mindset - Chapter 2 of Side Hustle Millionaire | EP 337
01/01/2024
Mindset - Chapter 2 of Side Hustle Millionaire | EP 337
This special episode is a series of the Audible Chapters of the book Side Hustle Millionaire. If you're just starting right now and you want to hear the entire book, go find Chapter 1 and you will find all of the chapters in sequence. Enjoy! This episode features Chapter 2 "Mindset" of the book Side Hustle Millionaire by Tony Whatley. Chapter two covers the mindset needed to start and maintain a business. Unlock your potential and shatter the barriers that keep you from starting your own business as Tony navigates the often tumultuous yet rewarding journey of entrepreneurship. You will be equipped with strategies to conquer the fear, financial constraints, and knowledge gaps that keep aspiring entrepreneurs stuck. Tony dissects the excuses that hold you back, advocating for a mindset shift where fear transforms into fuel, and perceived failures become the building blocks of success. By choosing confidence and embracing the inevitability of obstacles, you pave the way for an actionable roadmap to overcome the most common entrepreneurial hurdles. Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/29282963
info_outline
Entrepreneur - Chapter 1 of Side Hustle Millionaire | EP 336
01/01/2024
Entrepreneur - Chapter 1 of Side Hustle Millionaire | EP 336
This special episode features Chapter 1 "Entrepreneur" of the book Side Hustle Millionaire by Tony Whatley. Happy New Year 365 Driven Society. When Tony first wrote his book Side Hustle Millionaire, which debuted in 2018, he had no idea the level of impact that it could create. That book climbed to the number one spot on Amazon in the small business category and also reached number 11 in all personal development books. Thousands of people have read that book, and it has made so many people start their businesses or be able to salvage some of the businesses that they already had existing, that maybe needed some things that were missing. It was an honor to be able to put that out there. The lives that this book impacted, and the messages that Tony receives on a weekly basis show him that he did it for the right reasons. For this new year, Tony wants to encourage more people to start their business and if you've already got a business, he hopes that you listen to the next few episodes and maybe you'll find some value in there that can improve your current business. Tony wanted to give this as a gift so that more people could access this information in hopes that it would encourage them to start their business and change their lives, putting freedom back in their own hands. This is his gift to you as a listener of 365 Driven and to celebrate five years of this show. Chapter one covers the realities of entrepreneurship. Tony debunks the myth of overnight success and underscores the necessity for hard work, discipline, and strategic risk-taking. He reflects on his own experience of juggling an engineering career with his entrepreneurial ambitions, proving the effectiveness of running a side business. Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/29282943
info_outline
Podcasting Changes Your Life - with Erik Allen - EP 335
12/26/2023
Podcasting Changes Your Life - with Erik Allen - EP 335
Erik Allen’s story of redemption and success unfolds in a powerful narrative that will inspire your own path to personal growth. Erik's transition from a challenging past to a purpose-driven life is a testament to the resilience we all have within us. Through this episode, you'll learn how podcasting can be more than just a medium for conversation; it's a dynamic tool for networking, building confidence, and fostering meaningful connections that propel us toward our goals. Erik recounts his shift from battling addiction to active entrepreneur and podcast host. He shares the lessons behind the creation of the Erik Allen Show, his leap into a world ruled by focused ambition, and the strategies that have helped him book influential guests. This episode is a guide to those seeking to use their voice as a way to connect and build lasting relationships while staying true to their entrepreneurial spirit. Erik also dives into the art of storytelling and its power in podcasting, emphasizing the growth that comes with genuinely engaging with your audience. Whether you're nurturing a new podcast or looking to scale your business, this episode offers wisdom on the importance of authenticity and perseverance. Key highlights: Podcasting for Personal Development Distractions' Impact on Goals and Mindset Strategies for Booking Big Name Guests Building a Successful Podcast, Overcoming Fears How Podcasting Builds Relationships and Confidence Personal Storytelling and Podcasting Power Connect with Erik Allen: Website: Instagram: Facebook: Twitter: TikTok: LinkedIn: YouTube: Podcast: Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/29223973
info_outline
Consistent Content Creation - with Brian Hess - EP 334
12/19/2023
Consistent Content Creation - with Brian Hess - EP 334
What if the secret to business growth was staying true to your unique story and sharing it consistently? Tony’s guest today, Brian Hess, CEO and president of Pavement Group and founder of Top Contractor School, has proved it to be true. With over 630 podcast episodes churned out since 2019, Brian's dedication to consistency and authenticity has become a testament to the potential success that can be achieved. In this episode, Brian dives into the role that content creation plays in business. Every successful business has a unique narrative to share, and content can be an efficient tool to attract customers, grow faster, and build valuable networks. You know we are all about authenticity here, and this episode is no different. Brian emphasizes the vitality of authenticity and the potential success that comes from consistent content creation. Navigating the social media landscape can be tricky. There are benefits and drawbacks, and it's easy to get caught up comparing yourself to others. However, Brian and Tony have learned that the key is playing the long game. It's not about investing in shortcuts or buying followers; it's about authenticity, integrity, and serving others. This episode is full of insights that reaffirm the importance of persistence, commitment, and being genuine as pivotal ingredients for success. So tune in, take notes, and let's grow together. Key highlights: The Power and Impact of Podcasting Content's Role in Successful Trades Business The Value of Consistent Content Integrity and Long-Term Success Authenticity in Building Relationships Connect with Brian Hess: Website: Instagram: Facebook: Twitter: LinkedIn: Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/29142913
info_outline
Million in Debt to Decamillionaire - with Scott Oldford - EP 333
12/12/2023
Million in Debt to Decamillionaire - with Scott Oldford - EP 333
Ever found yourself in debt and felt like there's no way out? Tony’s guest, Scott Oldford, who was once $1 million in debt, shares his inspiring journey of resilience and entrepreneurial spirit. He dives into his upcoming book, "Million in the Red," which offers hope and practical guidance for those finding themselves in debt and wanting out. In this episode, Scott dissects failure, highlighting its transient nature and the invaluable role of a support system. He also opens up about the cycles of success and failure, and how they expose our true companions. Scott and Tony stress the dangers of complacency in success and the unpredictable role of luck in business. They share personal stories, emphasizing the importance of forming bonds with supportive and genuine individuals. Scott also delves into the realm of investing and entrepreneurship, debunking the myth that higher revenues translate to success. Scott and Tony discuss the value of constructive criticism and the role of mentors, and how success and wealth can sometimes strain friendships. They encourage you to cultivate authentic relationships and distance yourself from pessimistic people. Tune in for a no-holds-barred conversation on entrepreneurship, resilience, and personal growth. Key highlights: Scott’s Journey Through Debt and Resilience Overcoming Failure and Finding True Supporters Navigating Career Reinvention and Personal Growth Investing, Entrepreneurship, and Finding Fulfillment Importance of Honest Feedback Navigating Wealth and Friendship Connect with Scott Oldford: Website: Instagram: Get Scott’s free guide: Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/29034508
info_outline
Mindset of a Champion Fighter - with Alan Belcher - EP 332
12/05/2023
Mindset of a Champion Fighter - with Alan Belcher - EP 332
Alan Belcher is a career fighter and a man with an impressive 10-fight winning streak. He has a very interesting backstory that began with a love for martial arts and kung fu movies as a child. You’ll hear about how a pivotal encounter with a bully during his middle school years sparked a fierce determination to become a formidable fighter. Alan shares his impressive record in various forms of martial arts and his business ventures beyond the fighting arena. This episode offers a wealth of insights into the mindset of a successful fighter and the business side of fighting. You’ll hear about the mental and emotional aspects of combat sports from a seasoned fighter who has more than 60 fights under his belt. Alan shares how the pursuit of trophies and titles has cultivated his emotional intelligence and deepened his self-awareness. Tony and Alan talk about the significance of realism and understanding oneself and one's opponent in making the decision to win. The wisdom Alan has gained from fighting applies to various areas of life and business and can teach us a lot about success, failure, and getting back up when you’re knocked down. Key highlights: Alan’s Path to Martial Arts and Fighting Emotional Control and Emotional Intelligence in Martial Arts Mental Aspect of Winning and Losing The Evolution of Mixed Martial Arts The Connection Between Athletics and Financial Success Connect with Alan Belcher: Instagram: Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/28933078
info_outline
Maximize Year-End Tax Savings with Tyler McBroom - EP 331
11/28/2023
Maximize Year-End Tax Savings with Tyler McBroom - EP 331
The countdown to year-end has begun! Tyler McBroom is back on the 365 Driven Podcast to discuss some killer tax strategies to maximize your year-end tax savings. Are you leaving money on the table? Tyler McBroom is a CPA and tax strategist, and he explains the significance of precise bookkeeping and dives into the critical distinction between a tax preparer and a tax strategist - it's all about proactive advice and maximized savings. Tyler lends his expertise, sharing a plethora of tax-saving maneuvers that can be implemented before the year ends. From the benefits of prepaying for services, setting up retirement plans, to the little-known Augusta rule, this episode is full of tax wisdom, but Tyler breaks it down in an easy-to-understand way. Tyler unravels the complex world of taxes by explaining deductions for business vehicles and real estate professionals. Tyler warns against the common pitfall of purchasing a vehicle solely for the tax deduction, stressing the importance of factoring in certain aspects. Real estate professionals, on the other hand, can harness the power of accelerated depreciation on qualified improvements for substantial savings. Switching gears, Tyler dives into tax planning benefits for individuals and families. Did you know that even children and pets could be part of your tax-saving strategy? Tyler explores these unconventional (and completely legal) ideas along with more traditional ones like the standard deductions. Lastly, he delves into tax-free and investing strategies for small business owners. With an explanation on defined benefit plans, cash balance plans, profit sharing plans, and setting up a Roth IRA, this episode promises to offer a wealth of knowledge. So, don't miss the chance to keep more money before 2023 is over! Key highlights: Tax Planning Strategies for Business Owners Understanding Tax Deductions for Vehicle Purchases Real Estate and Business Tax Strategies Tax Planning and Deductions for Children Tax-Free Accounts and Investing Strategies Connect with Tyler McBroom: Get a FREE copy of Tyler’s book: Instagram: Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/28820043
info_outline
Advertise Your Business on YouTube - with Aleric Heck - EP 330
11/21/2023
Advertise Your Business on YouTube - with Aleric Heck - EP 330
Unlock the potential of YouTube as a platform for your business with this insightful chat with Aleric Heck, founder of AdOutreach. Aleric takes you through his inspiring entrepreneurial journey, from his lemonade stand days, to successfully growing his YouTube channel, App Find, to over 577,000 subscribers. You will learn the secrets of YouTube ad campaigns, strategic targeting, and the importance of high-quality content in creating a powerful online presence. Aleric’s expertise in monetizing YouTube content and his unique insights into YouTube's algorithm can be your key to long-term success. Aleric dissects the role of ads in generating revenue, explains the strategy of running ads for instant results, and explores the key aspects of organic growth for a channel. Aleric shares his invaluable tips on optimizing YouTube ads for maximum ROI, highlighting the importance of split testing, effective budgeting, and understanding the difference between in-stream and in-feed ads. Don't miss the chance to learn from Aleric’s tips on creating effective YouTube strategies for success. He will guide you through the process of creating high-quality videos, harnessing YouTube's algorithm, and utilizing paid advertising to amplify your reach. To top it off, Aleric generously offers a free 19-page PDF guide to set up a winning YouTube ad campaign. So tune in and turbocharge your YouTube journey with the power of strategic ad campaigns and effective content creation. Key highlights: YouTube's Potential for Monetization and Ads Maximizing YouTube Channel Growth Through Ads YouTube's Algorithm and Long-Term Growth YouTube Strategies for Success Optimizing YouTube Ads and Calculating ROI YouTube Ad Strategies for Maximizing Engagement Connect with Aleric Heck: Website: | Get Aleric’s Free 19-page YouTube Ad Strategy Guide: Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/28734798
info_outline
Using Artificial Intelligence For Visual Content - EP 329
11/14/2023
Using Artificial Intelligence For Visual Content - EP 329
In this episode, host Tony Whatley gets you caught up to speed with technology, and unveils the latest news on OpenAI and ChatGPT. There have been several amazing updates in the last few weeks, and these latest ones will certainly disrupt some industries. Connect with Tony at https://365driven.com https://instagram.com/365driven https://www.facebook.com/tony.whatley.1
/episode/index/show/365driven/id/28629913
info_outline
Everything Great is Uphill - EP 328
11/07/2023
Everything Great is Uphill - EP 328
Ever found yourself staring at the steep path ahead, unsure of making that uphill climb? What if you knew the view from the top was worth the struggle? Tune in to this solo episode as Tony shares his experiences in Europe, the uphill climbs to magnificent castles, and draws parallels with the journey to success. As he takes you through his travels across countries and cultures, you'll also discover how to explore the world without breaking the bank. Drawing parallels between the uphill climb to the castles and cathedrals in Europe and our journey to success, Tony explains why anything worth having is always uphill. It's about putting in the effort, even when the path is clearly laid out. It's about not shying away from hard work and understanding that success doesn't come easy. If you're struggling, feeling stuck, or unsure of your next step, this episode is for you. As Tony shares his experiences and thoughts on life and success, you'll be inspired to take that next step, no matter how small, toward your goal. Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/28540214
info_outline
Learning to Lead - Ken Eslick - EP 327
10/31/2023
Learning to Lead - Ken Eslick - EP 327
Ken Eslick is a seasoned entrepreneur and a leadership expert in the recruiting industry. In this episode, Ken shares his remarkable journey from a kid with a knack for leadership to a professional recruiting leader. His experiences range from an epiphany in a Carl's Jr. parking lot that led him to the military, to 14 years in the corporate world, and ultimately a decade in recruiting. Ken candidly discusses his personal struggles as well as his distaste for corporate red tape. Ken also shares his experiences in the military and how they shaped him into the leader he is today. Ken and Tony talk about the lessons learned from basic training, the importance of military values, and why we shouldn't dismiss the corporate world's merits. Then, Tony and Ken share how they utilized their corporate experience in their own businesses. They stress the importance of organizational charts, balance sheets, communication strategies, and the value of "shamelessly stealing" best practices from large corporations to ensure success in small businesses. The discussion further explores two models for recruiting professionals - retained and contingent, the concept of leadership, and how it creates an environment for people to perform at their highest level. Listen in as they discuss the importance of not paying in advance for anticipated results and the necessity of personal growth, a thirst for knowledge, and an openness to change. Don't miss when they cover the power of a growth mindset and the importance of taking action to overcome fear. Key highlights: Leadership and Recruiting for Success From Desperation to the Army Corporate Experience in Small Business Leadership and Developing Potential Belief in Self and Growth Mindset Taking Action and Overcoming Fear Connect with Ken Eslick: Website: LinkedIn: Instagram: Connect with Tony Whatley: Instagram: Facebook: LinkedIn:
/episode/index/show/365driven/id/28471058