Podiatry Legends Podcast

Podiatry is a unique profession, and the Podiatry Legends Podcast will change how you feel, see, and think about it and open your mind to all its opportunities. Each week, you will hear from some amazing podiatrists and legends outside of the profession, and there will be an occasional solo episode where I will share my business tips and career experiences. If you enjoy what you hear, you can also watch each episode on YouTube. Just search for my channel, Tyson E Franklin.

324 - Podiatry in Singapore with Lewis Nurney 05/02/2024

323 - Improve Your Communications and Sales with Copywriter Joe Cunningham 04/25/2024

323 - Improve Your Communications and Sales with Copywriter Joe Cunningham Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry. Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe. Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions. If you want to connect with Joe, you can email him at or visit his website, Show Notes 0:00 Introduction 1:01 What is a copywriter? 1:41 The difference between copywriting and content writing. 4:58 Creating a good content strategy. 6:07 Smart copy on your website homepage is a selling moment. 10:20 Direct Response copy 13:31 The price of what you’re selling has a big influence on your copy as well. 18:30 The copywriting process/steps 19:44 Using Google Reviews, testimonials and success stories 24:47 Headlines and designing ad copy. 25:19 How is AI affecting what you do as a copywriter? 31:14 What are the best practices to follow if you're doing your own copy? 34:34 Making your website stand out. 37:10 Layout: your writing for skimmers and deep readers. 39:19 How to use your competitor's copy to improve your own and stand out. 39:54 AI Hack – (information and prompts in show notes on 41:29 Choosing a copywriter – the vetting process. 43:34 How you become a copywriter – the qualifications 47:34 Joe's contact details The next 2-Day LIVE Podiatry Business Reboot: Do you require some assistance getting your podiatry business in shape? If you do, feel free to email me at [email protected] and visit my podiatry coaching page - FACEBOOK GROUP Podiatry Business Owners Club - MY BOOK is available on AMAZON It's No Secret...There's Money in Podiatry - Joe's Prompts /episode/index/show/podiatrylegends/id/30978763

322 - From CSI to Podiatrist with Simon Hrobelko 04/16/2024

321 - The Benefits of Purchasing Your Premises 04/10/2024

321 - The Benefits of Purchasing Your Premises Are you sick of having a landlord and paying dead rent? If so, this episode might give you the nudge to start considering purchasing your premises, becoming your own landlord, and building long-term assets. In this episode, I am joined by four podiatrists who have all taken the plunge into property ownership, and they would encourage every podiatrist to consider doing the same. My Guests are: Jessica Haydock - Sole Focus Podiatry, Toowoomba, Queensland. Jonathan Small - Health First Foot & Gait Clinic, Southam, UK. Elan Silver - Silver Podiatry, Perth, Western Australia. Chloe Wear - The Woodvale Podiatrist, Perth, Western Australia. I asked them all the same five questions; however, there were a few random questions in between. 1. How many years did you rent before purchasing your premises? 2. What prompted you to buy, and was there a specific trigger? 3. From memory, were your repayments more or less than your rent or the same? 4. What are the biggest benefits of owning your premises? 5. Do you have any property purchasing tips? If you have any questions about this episode, you can contact me at 2-Day Podiatry Business Reboot (26th – 27th July) 2024 – CAIRNS This is the best two-day podiatry training program in the world, and it has been designed just for podiatrists. If you want to give your podiatry business the boost it needs or you’re considering starting one, block out the dates now and plan on attending. I 100% Guarantee you will love it and if not, I’ll give you 2X what you paid, that’s how confident I am. DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST? If you do, you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”. If this sounds like you, we should talk. You can visit my website, , for more information or use my to schedule a free thirty-minute Zoom meeting. After we talk, you will have more clarity on what is best for you and your business. “I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.” – Jessica Haydock (Sole Focus Podiatry, Toowoomba) YouTube Have you checked out my YouTube Channel – ? /episode/index/show/podiatrylegends/id/30761103

320 - The Story of the Mexican Fisherman 04/04/2024

319 - Dr Ivan Bristow Why Every Podiatrist Should Start Blogging 03/26/2024

318 - Location and Patient Discrimination with Jonathan Small 03/17/2024

318 - Location and Patient Discrimination with Jonathan Small Jonathan Small joins Tyson E Franklin on the Podiatry Legends Podcast to discuss a pervasive myth in the professional world: the idea that a business's location is the critical determinant of its success and fee structure. Jonathan debunks this, suggesting that the true driver of success is the business owner's mindset. He shares insights from his extensive experience, including the notion that prioritising personal happiness and aligning one's practice with personal values are more important than the business's geographical location. The discussion covers various examples, from restaurants in remote locations charging premium prices to successful businesses thriving despite being in supposedly unfavourable areas. Jonathan emphasises the importance of marketing, value proposition, and the ability to adapt and evolve a business according to changing times and personal growth. Tyson and Jonathan also share personal stories of overcoming discrimination, prejudice, and financial challenges, underscoring the importance of resilience, self-belief, and the impact of one's surroundings on personal and professional development. They highlight the necessity of surrounding oneself with positive influences and continuously striving for self-improvement and professional excellence. The episode serves as a reminder that limitations are often self-imposed. With the right mindset and strategic approach, podiatrists can create thriving businesses that reflect their values and goals, regardless of location. If you have any questions about this episode, you can contact me at Do You Think Differently to Other Podiatrists? If you do, I want to let you know you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. You can visit my website, , for more information or use my to schedule a free thirty-minute Zoom meeting. During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business. If you love the business side of podiatry, please consider joining the on Facebook. And, if you have the time, check out my YouTube channel, . /episode/index/show/podiatrylegends/id/30385218

317 - Chase Hughes Seeing Patients Beyond Their Masks 03/11/2024

317 - Chase Hughes Seeing Patients Beyond Their Masks Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling. He is the bestselling author of and . After a 20-year career in the US Military, Chase develops and teaches courses in interrogation, negotiation, influence, persuasion and 'extreme people-reading' around the world. In 2019, I was introduced to Chase Hughes, and this podcast recording was originally produced for my old podcast, It's No Secret with Dr T., but it is so good I had to re-edit it and re-release it on the Podiatry Legends Podcast. It's one not to be missed because it will make you a better podiatrist. In this episode, we discuss: How he became interested in reading body language. Everybody wears some form of social mask Human Needs (such as feeling powerful, significant and accepted) Pretending not to be insecure Fears, personal weaknesses and insecurities It's good to look behind the mask without judging. As soon as you judge, you've lost. Selling to the human, not the mask Clubs, gangs, t-shirts, colleague rings, etc., are all part of needing acceptance. In social tribes, if we didn't fit in, we died or were outcasts Three primary and three secondary masks wear Significant - I make a difference Approval - I need permission Acceptance - I belong The most fearful BARK the most. Anger: Is a secret desire to change something that we know is changeable How to Spot a Narcissist Monitoring Blink Rates Secret weapons in business If you have any questions about this episode, contact me at or connect with Chase Hughes via his website, . Do You Think Differently to Other Podiatrists? I want to let you know you're not alone if you do. Most of my coaching clients feel the same way, so they chose to work with me over a larger cookie-cutter coaching company. You can visit my website, , for more information or use my to schedule a free thirty-minute Zoom meeting. During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business. If you have any questions about this episode, please email me at /episode/index/show/podiatrylegends/id/30316398

316 - (Part 2) Group Perspective On Good Bad and Difficult Patients 03/04/2024

316 - (Part 2) Group Perspective On Good Bad and Difficult Patients Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences. As expected, some podiatrists agreed wholeheartedly with my comments, while others did not agree, which was great. This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART TWO. It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is right or wrong, and you have the right to agree or disagree with their comments. Part One Guests: Jonathan Small - UK Richard Chasen - Australia Liam McManus - UK Bronwyn Cooper - Australia If you have any questions about this episode, you can contact me at Do You Think Differently to Other Podiatrists? If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. You can visit my website, , for more information or use my to schedule a free thirty-minute Zoom meeting. During our call, I will explain the Thriving Podiatry Business Model, and I guarantee, after we talk, that you will have more clarity on what is best for you and your business. Testimonial: “I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top-quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve a work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.” – Jessica Haydock (Sole Focus Podiatry, Toowoomba) Upcoming Events - https://www.tysonfranklin.com/events YouTube Have you checked out my YouTube Channel – ? /episode/index/show/podiatrylegends/id/30212888

315 - (Part 1) Group Perspective On Good, Bad and Difficult Patients 02/21/2024

315 - (Part 1) Group Perspective On Good, Bad and Difficult Patients Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences, and as expected, some podiatrists agreed wholeheartedly, and others did not agree. This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART ONE. It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is right or wrong, and you have the right to agree or disagree with their comments. Part One Guests: Robert Isaacs - UK Cameron Bennet - Australia Estelle Humphris - Australia DL Walker - USA If you have any questions about this episode, you can contact me at Do You Think Differently to Other Podiatrists? If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. You can visit my website, , for more information or use my to schedule a free thirty-minute Zoom meeting. During our call, I will explain the Thriving Podiatry Business Model, which I’ve developed over many years. After we talk, I guarantee you will have more clarity on what is best for you and your business. “I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top-quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve a work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.” – Jessica Haydock (Sole Focus Podiatry, Toowoomba) Upcoming Events - https://www.tysonfranklin.com/events YouTube Have you checked out my YouTube Channel – ? /episode/index/show/podiatrylegends/id/30055088

314 - Dr Rob Conenello DO GREAT THINGS 02/15/2024

314 - Dr Rob Conenello DO GREAT THINGS Dr Rob Conenello has always had the mantra, ‘Do Great Things’, and after overcoming Stage 4 Throat Cancer, where he was only given a 20% survival rate, he chose not to let statistics get in the way of his ambitions to live a full life with his young family and to pursue his podiatry career and goals. He has gone on to ‘Do Great Things’ himself and encourages others to do the same. Dr Rob Conenello is a sports podiatrist and owner of , New York. He is the Global Clinical Advisor at Special Olympics International and is a Past President of the American Academy of Podiatric Sports Medicine. He is also an Honorary Surgeon for the New York Police Department. In this episode, we discuss: What he has learnt from other podiatrists (Doug Ritchie, Richard Blake, Ivan Bristow, Simon Bartold, Mike Donato, and others). Starting as a volunteer and working his way through the state, national and internal levels of sports medicine. Getting nervous before speaking (even on podcasts). Orthotics is not sports podiatry. Learning from retailers (shoe stores), physical therapists, and athletic events. You can’t do everything in podiatry, so instead, focus on what brings you joy and happiness. It’s okay to say NO to certain things; one of the first things he said NO to was surgery. Helping athletes reach their goals. There’s Riches in Niches. Aim to be the best, and don’t set your goal to be average. DO GREAT THINGS. Associating with positive podiatrists and avoiding time with negative ones. Building Relationships = Communication & Trust. Book by Arnold Schwarzenegger - “There should be a war on average.” - Dr Rob Conenello. If you have any questions about this episode, you can contact me at Do You Think Differently to Other Podiatrists? If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”. If this sounds like you, we should talk. You can visit my website, , for more information or use my to schedule a free thirty-minute Zoom meeting. During our call, I will explain the Thriving Podiatry Business Model, which I’ve developed over many years. After we talk, I guarantee you will have more clarity on what is best for you and your business. “I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.” – Jessica Haydock (Sole Focus Podiatry, Toowoomba) YouTube Have you checked out my YouTube Channel – ? /episode/index/show/podiatrylegends/id/29964918

313 - Elan Silver Podiatrist of the Year 2023 (Allied Health Awards) 02/07/2024

313 - Elan Silver Podiatrist of the Year 2023 (Allied Health Awards) Elan Silver was named Podiatrist of the Year 2023 at the . He owns in Inglewood, Western Australia, and his podiatry story will astound you. He initially studied optometry but had to leave because of colour blindness and astigmatism, so he transferred and got a degree in Anatomy and Human Biology. After completing his first degree, he decided to study chiropractic. In his final year, he became disillusioned because he felt they did not address the lower limb, especially limb length discrepancies, and how this would affect long-term treatment outcomes for patients. Elan thought, surely you should start at the bottom and work your way up. He mentioned his concerns to a lecturer who said that's how you make your money. This dissatisfaction led him to investigate the world of podiatry. He decided he would not work as a chiropractor and would go back to university and study podiatry. So, he packed up his life in Perth and started his podiatry degree at the Charles Sturt University in Albury, New South Wales. Upon graduating, he immediately moved back to Perth. After working for other people initially, he decided, as a mature graduate, that it was time to start working for himself. Since then, he has never looked back; the rest is history. If you would like to reach out to Elan Silver, his email address is and if you have any questions about this episode, you can contact me at DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST? If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine". If this sounds like you, we should talk. You can visit my website, , for more information or use my to schedule a free thirty-minute Zoom meeting. During our call, I will explain to you the Thriving Podiatry Business Model, which I've developed over many years. I guarantee that you will have more clarity on what is best for you and your business after we talk. /episode/index/show/podiatrylegends/id/29835848

312 - Jason Feifer Entrepreneur Magazine 02/02/2024

312 - Jason Feifer Entrepreneur Magazine Jason Feifer is a journalist and editor, a magazine entrepreneurs read to gain insights into building their businesses and careers. In this episode, we discuss: Turning mistakes into positives (Smedberg's Farm, Maine) Home of the LOBESTER. His interview with Mark Wahlberg - Why, sometimes, your effort isn't enough. You can work your ass off, and you will not get what you're looking for. But, you can learn to shift your attention to create a new version of what you wanted to satisfy the desire you had. It's Not Just About the Hustle Banging your head against a wall will not turn that wall into a door. But if you shift that effort into something more constructive and realistic and fits better with your skill sets and the resources available, it can create something just as good. Content creation When you're producing content, you're not creating it for yourself; you are making it for an audience, so you better understand that audience, how to serve them, and how you can deliver it in a way that no one else can. Stop Doing What People Hate This is a quote from Jesse Cole, 'Stop doing what people hate'. Every business does things people hate, and they think it's ok because that's how things have always been done. Think about it and make an effort to eliminate them. Why would you do it to your clients if it annoys you when dealing with other businesses? Final Tip Treat your time like your most valuable resource. You don't spend money at total random, and you should not spend time at total random either. Consider subscribing to Jason's weekly newsletter - . If you have any questions about this episode, you can contact me at DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST? If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”. If this sounds like you, we should talk. You can visit my website, , for more information or use my to schedule a free thirty-minute Zoom meeting. After we talk, you will have more clarity on what is best for you and your business. /episode/index/show/podiatrylegends/id/29763243

311 - How I Chose My Employer (Part 2) 01/25/2024

311 - How I Chose My Employer (Part 2) PART 2 does not disappoint and is once again full of more TRUTH BOMBS for employers looking to employ new graduates. If you missed out on employing a new graduate this year, you need to listen to what they have to say. Your job ads are letting you down. In this and last week's episodes, I interview eight recent graduates (four per episode), all of whom have gained employment for 2024, and they openly share their thoughts about the podiatry employment landscape. Part 2 Podiatry Guests: Emmanuel Clironomos Mitchell Phillips Josh Taylor Evelyn Liu Written Anonymous Submission I asked six simple questions: Where did you look for podiatry job opportunities? Was there anything in an ad that immediately put you off? How many interviews did you have? If you rejected certain offers, why, and what made you say YES to the position you're starting in 2024? What aspects of podiatry do you like most? Was money a deciding factor? I concluded each interview by asking them to offer some advice to employers wanting to employ a new graduate in the future. If you have any questions about this episode, you can contact me at Do You Think Differently from the Average Podiatrist? If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine". If this sounds like you, we should talk. You can visit my website, or follow the link below to my calendar, where you can easily schedule a free 30-minute Zoom call with me. I guarantee that after we talk, you will have far more clarity on what is best for you and your business. ONLINE CALENDAR LINK /episode/index/show/podiatrylegends/id/29641968

310 - How I Chose My Employer (Part 1) 01/19/2024

310 - How I Chose My Employer (Part 1) This episode is full of TRUTH BOMBS? For the past few years, I have heard podiatrists in Australia complain about a shortage of podiatrists and trying to employ a new graduate is becoming ever more difficult because of higher-than-average salary expectations and other crazy demands. Here's the truth - your job ads are letting you down. In this and next week's episodes, I interview eight recent graduates (four per episode), all of whom have gained employment for 2024, and they openly share their thoughts about the podiatry employment landscape. Part 1 Podiatry Guests: Tejus Menon Nigel Kelly Oli Jones Anonymous I asked six simple questions: Where did you look for podiatry job opportunities? Was there anything in an ad that immediately put you off? How many interviews did you have? If you rejected certain offers, why, and what made you say YES to the position you're starting in 2024? What aspects of podiatry do you like most? Was money a deciding factor? I concluded each interview by asking them to offer some advice to employers wanting to employ a new graduate in the future. Make sure you don't miss next week's episode. If you have any questions about this episode, you can contact me at Do You Think Differently from the Average Podiatrist? If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine". If this sounds like you, we should talk. You can visit my website, or follow the link below to my calendar, where you can easily schedule a free 30-minute Zoom call with me. I guarantee that after we talk, you will have far more clarity on what is best for you and your business. ONLINE CALENDAR LINK /episode/index/show/podiatrylegends/id/29557708

309 - Medical Mission Work in Honduras with Dr Jessica Knight DPM 01/12/2024

308 - Dr Jeffrey Jensen Dean of the Arizona College of Podiatric Medicine 01/04/2024

308 - Dr Jeffrey Jensen Dean of the Arizona College of Podiatric Medicine Dr Jeffrey Jensen is the Dean of the Arizona College of Podiatric Medicine. In this episode, we discuss his remarkable career, including his wound care research at Barry University, product development and how he came to have 14 United States Patents related to innovations addressing diabetic foot ulcer offloading, post-surgical care, fracture care and antimicrobials. He is also the host of the Deans Chat Podcast, where he discusses all things podiatric medicine. On this episode, we also discuss: Being a student at the California College of Podiatric Medicine. Podiatric Education Podiatric Research Product Development and protecting your intellectual property. THE 3% RULE - A rule every podiatrist needs to know if they want to get ahead in their career. Podiatry Business Coaching Done Differently Do you think differently from the average podiatrist and sometimes feel like you don’t fit in? I did, and I want to let you know you’re not alone. And most of my coaching clients feel the same way, which is why we work so well together. If you want to evolve your podiatry business in 2024 and do not want to be a member of a cookie-cutter coaching company, let’s talk. You can visit my website, , for more information or use my to schedule a free thirty-minute Zoom meeting. After we talk, you will have more clarity on what is best for you and your business. "I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach." - Jessica Haydock (Sole Focus Podiatry, Toowoomba) YouTube Have you checked out my YouTube Channel – ? /episode/index/show/podiatrylegends/id/29334963

307 - The Difference Between Bad and Difficult Patients 12/28/2023

306 - Emily Donker is A Podiatrist And Professional Triathlete 12/22/2023

305 - Dr Peter Lovato DPM It's the Pursuit of Perfection 12/15/2023

304 - Building A Surgical Career with Matthew Cichero 12/09/2023

303 - Storybrand Websites with Tom Foster 11/30/2023

303 - Storybrand Websites with Tom Foster Tom Foster from joins me on this podcast to discuss the thinking behind Storybrand Websites and why podiatrists should embrace this way of marketing their practices. It's about making the patient the hero, not the podiatrist. Podiatrists often complain on social media about The Good Feet Store or other companies because of their orthotic marketing. However, if every podiatrist embraced marketing through their websites, there would be no issue; podiatry would dominate the market. Patients would consider podiatry before heading to other companies and professions for foot problems. "Your website is your best marketing vehicle for making money, and if you do it right, it will bring you tons of new patients". Tom shares some slides during this podcast, which you will find on my YouTube channel at https://youtu.be/0hiuqnh7LiM The process is quite simple: Attract patients with excellent website content and SEO. Once they're on your website, convert them to an appointment or give them further information in exchange for their email address. When you have their email address, you should market to them. We also discuss: Using Google and YouTube searches for topics. Refining your perfect patient and creating content for them, and only them. Make your content specific. Making your patient the hero of the story. Building a Storybrand. Creating a "Foot Freedom Plan". Write about what the patient wants, not what you do. Giving patients a simple plan to follow. Your homepage is a brand page; therefore, it needs less text. Your internal pages, however, need more text and need to be optimised. The power of stories: Use examples of patients with similar problems and how they overcame the problem and were able to do what they wanted to do, pain-free, by following the foot freedom plan you developed. If you have any questions about this episode, you can contact Tom Foster at to you can email me at BUSINESS COACHING Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry. I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. You can go to my website, for more information, or go to my to schedule a FREE 30-minute Zoom meeting. Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future. YouTube Have you checked out my YouTube Channel – ? /episode/index/show/podiatrylegends/id/28857828

302 - USA 2023 My Travel Takeaways 11/25/2023

301 - Being Left Field Creative with Samuel Cassidy 11/17/2023

301 - Being Left Field Creative with Samuel Cassidy In this episode, Tyson E Franklin talks with Sam Cassidy, owner of Sky Podiatry in Launceston, Tasmania, about his unexpected career journey into podiatry, which led Sam to find his passion for helping people through foot care. Sam reflects on the ups and downs of starting his own business and shares his vision for creating a sustainable healthcare practice focused on staff development. Tune in for an insightful conversation about following your interests to find fulfilling work. Also, Sam created a very left-field job ad, which was brilliant. You can watch the video via this link and the audio is on the podcast. If you have any questions about this episode, please email me at PODCAST SPONSORSHIP Are you looking for an exciting opportunity to expand your brand’s reach and connect with a targeted audience of smart podiatrists? Look no further; the Podiatry Legends Podcast offers a unique platform for sponsors to connect with an audience of passionate and engaged podiatrists worldwide. BUSINESS COACHING Hi, I’m Tyson Franklin, and if you’re looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry. I have a proven track record of helping podiatrists excel in business, but let’s chat before you commit to anything else. You can go to my website for more information or go to my to schedule a FREE 30-minute Zoom meeting. Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future. UPCOMING EVENTS If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming . If there are no current events scheduled, there will be some soon. YouTube Have you checked out my YouTube Channel – ? Podiatry Business Owner’s Club Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – . /episode/index/show/podiatrylegends/id/28662598

300 - How I Established A 100% Biomech Clinic with Hayley Paterson 11/11/2023

300 - How I Established A 100% Biomech Clinic with Hayley Paterson This milestone 300th episode of Podiatry Legends features host Tyson Franklin and guest Hayley Paterson of in Townsville, Queensland. Hayley traces her inspirational 19-year journey from a new graduate to a successful business and clinic owner. We learn how she initially worked with Tyson in Cairns because she wanted to work in Regional Queensland; then, after two years and with his guidance, Hayley set up her own podiatry business and, after several years, eventually found her niche in biomechanics. Hayley shares the ups and downs of business ownership, building her team, mentoring new podiatrists, and staying resilient when things do not always go to plan. Haley proves that you can create a successful business on your own terms with passion and perseverance. Even with all her business success, Hayley still considers herself a born practitioner and less of a business owner, so she can struggle to wear both hats. Tyson and Haley's camaraderie reminds us that mentors often learn as much from their mentees. If you would like to contact Hayley, you can send her an email at , and if you have any questions about this episode, please email me at PODCAST SPONSORSHIP Are you looking for an exciting opportunity to expand your brand's reach and connect with a targeted audience of smart podiatrists? Look no further; the Podiatry Legends Podcast offers a unique platform for sponsors to connect with an audience of passionate and engaged podiatrists worldwide. PODIATRY BUSINESS COACH Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry. I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. All you need to do is email me at [email protected] or visit my to schedule a FREE 30-minute Zoom meeting. Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future. UPCOMING EVENTS If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming . YouTube Have you checked out my YouTube Channel - ? Podiatry Business Owner's Club Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – . /episode/index/show/podiatrylegends/id/28596363

299 - Behind the Magic - A Look Inside Disney Zappos More with Dr Jesse Green 11/05/2023

298 - From Farm Girl to Foot Care Professional with Rebecca Eakins 10/27/2023

297 - The Benefit of Early Career Wins with Cameron Bennet 10/18/2023

297 - The Benefit of Early Career Wins with Cameron Bennet Cameron Bennet is the owner of My Family Podiatry, a private practice on the north side of Brisbane, and he is passionate about providing the highest level of patient care and elevating the standard of the treatment supplied by podiatrists. He initially worked in Tasmania and Brisbane for a big corporate company, which was great because he always knew he wanted to have his own business and thought this was the best way to gain experience as a podiatrist and seeing how a podiatry business was managed before heading out on his own. In this episode, we cover: Why new graduates underestimate their abilities early on in their careers. Starting small and limiting your overheads when you first start your business. Getting out there and educating referrers and the general public. Employment mistakes. It's essential to get the right person that fits your team. Having enough confidence to have a crack and not give up too early when treating patients. Imposter syndrome and how it impacts our perception of ourselves in the healthcare arena. Our scope of practice far exceeds other allied health professionals. The dirty 'S' word - Sales. The importance of sales and sales scripts in healthcare. Sales scripts help to overcome feelings of doubt. Some podiatrists don't like the word sales, but if you're rebooking patients, you're selling. Building confidence through small wins. Delivering confident treatment plans and transferring that to your patients with planned treatment pathways. If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a , please email me at PODIATRY BUSINESS COACH Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, I know I can help you. If you'd like to talk, please email me at ; otherwise, go directly to my to schedule a free 30-minute Zoom meeting. UPCOMING EVENTS If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming . You are always guaranteed to deliver. /episode/index/show/podiatrylegends/id/28208723

296 - Book Review #8 This is Marketing by Seth Godin 10/11/2023

295 - Becoming A Registered Scientist with Shannan Clark 10/04/2023

Podiatry Legends Podcast

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