Let's Talk Marketing w/NDUB
The Let’s Talk Marketing Podcast w/NDUB is where we unravel the dynamic, various, and layered marketing world to empower your business journey. I'm your host, Nathan Webster (aka, NDUB), and each week, I break down the marketing fundamentals in bite-size episodes. At times, I’ll be joined by guests and dive into the concepts, latest trends, strategies, and insights shaping the marketing landscape and the customer journey. Whether you're a seasoned marketer or just starting in your marketing journey, I created this podcast with the goal of providing actionable tips, exposure to industry experts, and a dose of inspiration and laughter to fuel your marketing efforts. Get ready to elevate your brand, connect with your audience, and stay ahead in this ever-evolving digital age.
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Ep 202 - Don't Sleep on GMB
04/22/2024
Ep 202 - Don't Sleep on GMB
Nathan discusses the importance of Google My Business (GMB) for small businesses and entrepreneurs. GMB is a free tool provided by Google that allows businesses to create a profile and be found in Google search results. You need for a business address and highlights the significance of user-generated content and reviews. He also mentions the importance of having a Google phone line. Overall, he encourages listeners to take advantage of GMB and not overlook its potential for business growth. Host: Subscribe on ! Connect: Follow: Conference:
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Ep 201 - When Excuses Run Out and Forces Results Pt. 2
04/15/2024
Ep 201 - When Excuses Run Out and Forces Results Pt. 2
Summary In part two of our 200th episode, Nathan shares the story of three life-changing knocks that forced him to reevaluate his choices and take ownership of his path. He emphasizes the need for entrepreneurs to blend their personal and professional lives and encourages listeners to be true to themselves, not settle for less, and dream big. Host: Subscribe on ! Connect: Follow: Conference:
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Ep 200 - When Excuses Run Out and Forces Results Pt. 1
04/08/2024
Ep 200 - When Excuses Run Out and Forces Results Pt. 1
On the reflection of 200 episodes, Nathan takes a look back journey as a marketer and entrepreneur. During the celebration, he shares his experiences running a nonprofit and a marketing consultancy, highlighting the importance of working on the business and not just in the business. Nathan also opens up about a challenging period in his life where he faced personal and professional setbacks, forcing him to confront his excuses and reevaluate his path. Host: Subscribe on ! Connect: Follow: Conference:
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Ep 199 - Shop Local Hoax or Hack?
04/01/2024
Ep 199 - Shop Local Hoax or Hack?
Nathan goes in about shopping local and its impact on businesses. He questions whether shopping local is truly beneficial and explores the importance of having an online sales and marketing presence. He used an he had in the last few hours per his IG. Enjoy the show! Host: Subscribe on ! Connect: Follow: Links: Conference:
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Ep 198 - Post COVID Marketing
03/25/2024
Ep 198 - Post COVID Marketing
Summary For this episode, Nathan covers 10 truths about marketing after the pandemic and emphasizes the importance of adapting specific marketing strategies to the company's strengths. He also highlights the shift from brand marketing to performance marketing and the significance of data and technology in driving modern marketing success. "The importance of building relationships have never been greater," Nathan reiterates "marketing is now at the center of the growth agenda for the entire company." Host: Subscribe on ! Connect: Follow: Conference:
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EP 197- Saving Marketing from Marketers
03/18/2024
EP 197- Saving Marketing from Marketers
In this episode, Nathan Webster interviews , the CEO of , a non-profit trade association for major CMOs. They discuss the challenges and opportunities in the marketing industry and the need for clarity and truth in marketing practices. Greg shares insights on the importance of targeting propensity and the flaws in traditional growth frameworks. He also highlights the effectiveness of linear television advertising and the impact of mobile marketing. Greg's extensive experience and expertise make him a valuable resource for marketers looking to improve their strategies. Host: Subscribe on ! Connect: Follow: Conference:
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Ep 196 - Dont Sleep on LinkedIn
03/11/2024
Ep 196 - Dont Sleep on LinkedIn
Nathan discusses LinkedIn's importance and its benefits for individuals and businesses. He emphasizes the need to adapt and evolve in the changing marketing landscape. Nathan reviews an article on LinkedIn and highlights its pros and cons. Here's the article: . Takeaways LinkedIn is a powerful platform that individuals and businesses should not overlook. Adapting and evolving in marketing is crucial to stay ahead. LinkedIn offers a broad reach of applicants for professional jobs and excellent profile tools. Using LinkedIn strategically can enhance personal branding and be a valuable marketing tool. Host: Subscribe on ! Connect: Follow: Conference: #B2BMarketing #MarketingStrategy #ContentMarketing #MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips
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Ep 195 - Lets Connect with Reland & Marquita
03/04/2024
Ep 195 - Lets Connect with Reland & Marquita
Enjoy one of the many testimonials from the Let's Connect Conference 2023, Connecting People, Not Dots. Make sure you watch the video on . Learn more at .
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Ep 194 - Express Yourself
02/26/2024
Ep 194 - Express Yourself
It's time to change it up. Do you agree? Host: Subscribe on ! Connect: Follow: Conference:
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Ep 193 - Our Analysis on 2024 Marketing Trends
02/19/2024
Ep 193 - Our Analysis on 2024 Marketing Trends
In this episode, Nathan and are back again with the deep dive from the . They covered it the previous week but were ready to make their own. Here's the part two enjoy! Host: Watch the Podcast on ! | | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by #B2BMarketing #MarketingStrategy #ContentMarketing #MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips
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Ep 192 - Marketing Trends for 2024
02/12/2024
Ep 192 - Marketing Trends for 2024
In this episode, Nathan and are back at again. This time, they discuss the . They cover a range of topics including unpredictability, creative marketing, marketing science, employees as essential influencers, decrease in internal content teams and the rise of user-generated content, consumer marketing fatigue, focus on branding and brand awareness, offline tangible experiences, quality over quantity, the commoditization of AI and machine learning, an unfortunate influx of impersonal content, the rise of micro-influencers, CGI integration, and the impact of tech and data. Host: Watch the Podcast on ! | | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by #B2BMarketing #MarketingStrategy #ContentMarketing #MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips
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Ep 191 - How Authentic "Purpose Driven" Marketing is Done w.Keith Sconiers Pt. 2
02/05/2024
Ep 191 - How Authentic "Purpose Driven" Marketing is Done w.Keith Sconiers Pt. 2
This is second part of Nathan's interview with , an entrepreneur, storyteller, and catalyst. Host: Watch the Podcast on ! | | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by #B2BMarketing #MarketingStrategy #ContentMarketing #MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips
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Ep 190 - How Authentic “Purpose Driven” Marketing is Done w/Keith Sconiers
01/29/2024
Ep 190 - How Authentic “Purpose Driven” Marketing is Done w/Keith Sconiers
Summary In this episode, Nathan interviews , an entrepreneur, storyteller, and catalyst. Keith shares his background and mission to help entrepreneurs cut costs in a crazy, un-planned journey that he has no regrets for, on, or hates. Keith describes it as the purpose-driven marketing strategy. Make sure you dig in deep as this is just part one. Keith shares his personal journey of struggling with multiple jobs and financial difficulties. He also talks about his experience working for Heartland Payment Systems and the values that led him to quit and pursue a different path.
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Ep 189 - Remembering Dr. MLK Jr.
01/22/2024
Ep 189 - Remembering Dr. MLK Jr.
The goal was to publish this episode last week, but we had some issues. Our apologies, but we hope you still enjoy the show. In this episode, had the marketing crew ( and ) discuss the significance of Dr. Martin Luther King Jr. Day and share their personal perspectives on the holiday, controversies surrounding MLK's legacy, and the whitewashing of his message. Major Takeaways Martin Luther King Jr. Day is a significant holiday that sparks discussions about race, equality, and social justice. MLK's legacy is complex, and it is important to acknowledge both his accomplishments and the controversies surrounding his life. The commercialization of MLK Day and other holidays can undermine their true meaning and perpetuate tokenism and opportunism. Individuals should evaluate the intentions and actions of companies when deciding to work with them, ensuring they align with their values and commitment to diversity and inclusion. Chapters 00:00 Introduction and Housekeeping 02:00 Introductions 03:45 Discussion on MLK Day 07:48 Different Perspectives on MLK Day 11:39 MLK's Legacy and Controversies 15:13 Significance of MLK Day 20:33 Personal Reflections on MLK Day 23:35 Holidays as Days Off 26:20 MLK's Dream and Business 31:07 Evaluating Business Decisions 36:06 Tokenism and Opportunism 38:22 Representation in Media 39:21 Telling Accurate Stories 40:16 Opportunity for Doing What's Right 40:43 Conclusion and Appreciation Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by
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EP 188 - The 25 yrs of a Marketing Agency navigating Turnover Recessions and Pandemic
01/15/2024
EP 188 - The 25 yrs of a Marketing Agency navigating Turnover Recessions and Pandemic
We welcome been in the marketing trenches for a long time. Seen trends come and go, budgets slashed, tears shed, and victories hard-won. My agency, well, it's more than just a company; it's a battle cry, a testament to the resilience of creativity and the power of adaptation. Why should you, a fellow marketing warrior, care about our battle scars? Get your survival kit ready: Learn the battle-tested strategies we used to navigate industry upheavals and keep our clients afloat. Discover the resilience gene: Uncover the secrets of building a team that can adapt, innovate, and conquer any obstacle. Find your marketing mojo: Reignite your passion with stories of grit, creativity, and the unwavering belief in the power of marketing. This video isn't just a history lesson; it's a field manual for the modern marketer. It's a blueprint for building an agency that not only survives, but thrives, in the ever-changing landscape of marketing. So, grab your metaphorical weapon of choice (laptop, phone, anything that fuels your creativity) and join me on this journey. Click the link below and let's raise a toast to 25 years of blood, sweat, and marketing magic. Remember, in the marketing war, the bravest soldiers are the ones who never give up. Let's fight, win, and redefine what it means to be a marketing agency. Enjoy the show! Host: Watch the Podcast on ! | | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by
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EP 187 - Mike the Marketing COO
01/08/2024
EP 187 - Mike the Marketing COO
This video isn't just about marketing; it's about redefining what it means to be a leader in today's business world. So, ditch the beige and unleash your inner Mike. It's time to paint the town red (or blue, or green – with explosive marketing mayhem, the possibilities are endless!). Remember, in the marketing jungle, the fiercest beasts are the ones who dare to be different. So, channel your inner mad scientist and let Mike the Marketing COO show you how to dominate the marketing food chain! Enjoy the show! Host: Watch the Podcast on ! | | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by
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EP 186 - Dissecting DEI through the Marketing Lens
01/01/2024
EP 186 - Dissecting DEI through the Marketing Lens
Emmanuel Williams is the visionary founder and principal Consultant of YPD Equity Consulting. Emmanuel is a conflict management practitioner with a heavy emphasis on racial equity/anti-racism initiatives. His work provides tools to counteract all forms of racial prejudice, microaggressions, and anti-blackness. Email - [email protected] LinkedIn - Website - Host: Watch the Podcast on ! | | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by
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EP 185 - A Marketing Prayer
12/25/2023
EP 185 - A Marketing Prayer
Forget "likes" and "shares," folks. In this video, we're going deep – deep into the soul of marketing, where strategy meets inspiration, and logic dances with a hint of holy fire. This isn't your typical "tips and tricks" tutorial. This is a call to arms, a marketing prayer for those who dare to push beyond the ordinary. As a marketing veteran with my fair share of scars and victories, I've learned that true success isn't just about clicks and conversions. It's about igniting a spark, building a movement, and leaving a legacy that transcends spreadsheets. It's about believing in the invisible power of stories, the magic of connection, and the raw human hunger for something that matters. Enjoy the show! Host: Watch the Podcast on ! | | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by
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EP 184 - How Happy Employees Create a Great Customer Experience
12/18/2023
EP 184 - How Happy Employees Create a Great Customer Experience
Ever wondered why some businesses just ooze magic? Their customers rave, their teams glow, and success seems to follow them like a loyal puppy. The secret? Happiness. Not just any kind, mind you, but the contagious, customer-magnetizing happiness that breeds from engaged, fulfilled employees. But how do you unlock this secret sauce? That's where this video comes in. I'm spilling the beans on my top 5 happiness hacks that'll transform your team into CX champions: From "job" to "joy": Discover how to create a work environment that sparks passion, not just paychecks. Empowerment, not micromanagement: Learn how to give your team the freedom to own their interactions and watch their creativity soar. Customers as co-stars, not just clients: Show you how to make your employees feel like partners in creating amazing experiences, not just cogs in a machine. Feedback is fuel, not fire: Learn how to turn feedback into a growth engine that propels your team and your CX to new heights. Celebrate the wins (big and small): Discover the power of recognizing and rewarding even the smallest victories to keep your team's happiness meter overflowing. This isn't just fluffy feel-good stuff, folks. Happy employees translate to higher customer satisfaction, increased loyalty, and ultimately, a thriving business. So, whether you're a CEO, a manager, or just someone who wants to understand the magic behind a great customer experience, hit play and unlock the happiness potential of your team. And hey, if you find this video valuable, don't be shy! Hit that like button and subscribe for more CX magic. Let's make the world a happier, more customer-centric place, together! Enjoy the show! Host: Watch the Podcast on ! | | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by
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EP 183 - Red Flags of Marketing
12/11/2023
EP 183 - Red Flags of Marketing
In the competitive world of marketing, it's easy to fall prey to deceptive tactics and misleading promises. But as a seasoned marketing expert, I'm here to arm you with the knowledge to identify and avoid these red flags, safeguarding your business from unethical practices and ensuring you get the most out of your marketing investments. In this video, I'll unveil the common red flags that signal trouble, from exaggerated claims and vague guarantees to hidden fees and unrealistic results. I'll provide real-world examples to illustrate these red flags and share my personal insights on how to navigate the marketing landscape with caution and discernment. Why You Should Watch This Video: Avoid wasting your time and energy on jobs that aren't right for you. Learn how to spot red flags in job descriptions early on. Get our personal best advice on how to avoid the pitfalls of horrible marketing jobs. Enjoy the show! Host: Watch the Podcast on ! | | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by
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EP 182 - Aint Got Nobody Time for That!!!
12/04/2023
EP 182 - Aint Got Nobody Time for That!!!
In today's fast-paced world, where time seems to slip through our fingers like grains of sand, it's more crucial than ever to optimize our productivity and efficiency. That's why I'm here to introduce you to a powerful mindset shift that will revolutionize your approach to time management: the "Ain't Got Nobody Time for That!!!" mantra. It's a declaration of self-empowerment, a refusal to let unnecessary distractions and time-wasting activities dictate our lives. Why You Should Watch This Video: Avoid wasting your time and energy on jobs that aren't right for you. Learn how to spot red flags in job descriptions early on. Get our personal best advice on how to avoid the pitfalls of horrible marketing jobs. Enjoy the show! Host: Watch the Podcast on ! | | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by
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EP 181 - Whats A Customer Journey Blueprint 2/2
11/27/2023
EP 181 - Whats A Customer Journey Blueprint 2/2
Understanding the customer journey is like deciphering a secret code, revealing the hidden motivations, expectations, and pain points that shape their choices. And that's where the Customer Journey Blueprint comes in. In this video, I'll take you on a journey of discovery, diving deep into the world of customer journey mapping. We'll explore the different stages of the customer journey, from initial awareness to post-purchase advocacy, uncovering the critical touchpoints that make or break a customer's experience. Whether you're a seasoned marketer, a budding entrepreneur, or simply someone who wants to understand customers better, this video is for you. You'll learn how to: Identify the key touchpoints that customers interact with Map out the customer's emotional journey, understanding their thoughts, feelings, and motivations at each stage Uncover hidden pain points and frustration triggers that can derail the customer experience Implement strategies to improve customer satisfaction and loyalty Discover practical tips and tools to create your own customer journey map By the end of this video, you'll be equipped with the knowledge and tools to transform your customer journey into a seamless, delightful experience that drives loyalty and business growth. So, join me on this journey of customer understanding and unlock the secrets to creating a customer experience that truly makes a difference. Enjoy the show! Host: Watch the Podcast on ! | | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by
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EP 180 - Whats A Customer Journey Blueprint? 1/2
11/20/2023
EP 180 - Whats A Customer Journey Blueprint? 1/2
Understanding the customer journey is like deciphering a secret code, revealing the hidden motivations, expectations, and pain points that shape their choices. And that's where the Customer Journey Blueprint comes in. In this video, I'll take you on a journey of discovery, diving deep into the world of customer journey mapping. We'll explore the different stages of the customer journey, from initial awareness to post-purchase advocacy, uncovering the critical touchpoints that make or break a customer's experience. Whether you're a seasoned marketer, a budding entrepreneur, or simply someone who wants to understand customers better, this video is for you. You'll learn how to: Identify the key touchpoints that customers interact with Map out the customer's emotional journey, understanding their thoughts, feelings, and motivations at each stage Uncover hidden pain points and frustration triggers that can derail the customer experience Implement strategies to improve customer satisfaction and loyalty Discover practical tips and tools to create your own customer journey map By the end of this video, you'll be equipped with the knowledge and tools to transform your customer journey into a seamless, delightful experience that drives loyalty and business growth. So, join me on this journey of customer understanding and unlock the secrets to creating a customer experience that truly makes a difference. Enjoy the show! Host: Watch the Podcast on ! | | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by
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EP 179 - The Top 5 Major Marketing Mistakes
11/13/2023
EP 179 - The Top 5 Major Marketing Mistakes
In this video, I'll share my personal best advice on how to avoid the common marketing pitfalls and grow your business. As a marketing expert, I've seen it all. I've seen businesses fail because they didn't have a clear plan. I've seen businesses waste money on ads that didn't convert. And I've seen businesses lose customers because they didn't take the time to nurture them. I'll share some of my own personal marketing tips and tricks that have helped me grow my own business. So what are you waiting for? Watch this video now and start avoiding these top 5 marketing mistakes! Enjoy the show! Host: Watch the Podcast on ! | | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by
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EP 178 - Horrible Marketing Job Descriptions W/ Jay and Rae
11/06/2023
EP 178 - Horrible Marketing Job Descriptions W/ Jay and Rae
Whether you're a seasoned marketing pro or just starting out, this video is a must-watch. So what are you waiting for? Click play now and learn how to avoid the pitfalls of horrible marketing job descriptions. Why You Should Watch This Video: Avoid wasting your time and energy on jobs that aren't right for you. Learn how to spot red flags in job descriptions early on. Get our personal best advice on how to avoid the pitfalls of horrible marketing jobs. Enjoy the show! Host: Watch the Podcast on ! | | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by
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EP 177 - Marketing Misconceptions
10/30/2023
EP 177 - Marketing Misconceptions
As marketing experts, we've heard it all. From "video marketing is too expensive" to "social media is a waste of time," there are countless myths and misconceptions about marketing that hold businesses back. also, marketing can be complex and confusing, especially if we're new to it. There's so much information out there, and it can be hard to know what to believe and what to ignore. In this video, we're debunking the top marketing misconceptions so that we can stop wasting time and money on ineffective strategies. Host: Watch the Podcast on ! | | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by #B2BMarketing #MarketingStrategy #ContentMarketing #MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips
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EP 176 - Targeting Your Ideal Customer Avatar
10/23/2023
EP 176 - Targeting Your Ideal Customer Avatar
I believe that targeting your ideal customer avatar is one of the most powerful strategies for business success. By knowing who you are serving, you will be able to create more value for them and stand out from the competition. You will also be able to save time and money by focusing on the right people and the right channels. Don’t miss this opportunity to take your business to the next level. Enjoy the show! Host: Watch the Podcast on ! | | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by
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EP 175 - How FB Ads Work in 2023 with Jay Rathell
10/16/2023
EP 175 - How FB Ads Work in 2023 with Jay Rathell
One of our favorite guests, , joins us again to share how Facebook ads work. He's the owner and operator of and specializes in digital ads. Enjoy the show. Host: Watch the Podcast on ! | | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by #B2BMarketing #MarketingStrategy #ContentMarketing #MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips
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EP 174 - Expired and Dangerous Marketing Strategies w/Kent
10/09/2023
EP 174 - Expired and Dangerous Marketing Strategies w/Kent
Marketing is constantly changing, and it can be tough to keep up with the latest trends. That's why I wanted to create this video to help you avoid using outdated and dangerous marketing strategies. In this episode, I share my personal best advice on how to market your business ethically and sustainably. I also give you some specific examples of expired and dangerous marketing strategies that you should avoid at all costs. You may be thinking, "but I've been using these strategies for years and they've been working great for me!" Well, I hate to break it to you, but those strategies are no longer effective. And in fact, they could actually be hurting your business. Enjoy the show! Host: Watch the Podcast on ! | | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by
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EP 173 - Entrepreneur Content Marketing w/Val
10/02/2023
EP 173 - Entrepreneur Content Marketing w/Val
We all know that many entrepreneurs struggle with content creation. They don't know where to start, they don't have the time to do it, or they simply don't know how to create content that will engage their audience. That's why we wanted to create this video to share our personal best tips for content creation. We want to help entrepreneurs create content that will help them grow their businesses and achieve their goals. Content creation is essential for entrepreneurs because it helps us to: Build brand awareness Establish ourselves as experts in our field Generate leads and sales Connect with our customers on a deeper level But with so much content out there, it can be tough to make our content stand out. That's why it's important to create high-quality content that is relevant to our target audience and that provides value. Enjoy the show! Host: Watch the Podcast on ! | | | Guest: Valentina Morao | | Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by
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