SHOWFFERS The Tradeshow Podcast

A podcast about how to hack and hustle your way from tradeshow chaos to tradeshow delight. In honor of tradeshow and event coordinators everywhere, three tradeshow experts from inside companies exhibiting at over 100 shows per year are out to reclaim the name "Booth Babes". In each episode, we bring you tips, tricks, and tales from our personal warchest of harrowing tradeshow gaffs and hard won showstopping triumphs. Come along for the ride! Learn more about us at www.showffers.com Be sure to FOLLOW US on Twitter and add our RSS feed wherever you get your podcasts!

Episode 9 - The Virtual Tradeshow: Part 3 When IRL Gets Cancelled 05/29/2020

Episode 9 - The Virtual Tradeshow: Part 3 When IRL Gets Cancelled Your Showffers assess the state of Virtual Tradeshows, what they have to offer, how they compare to live events, what to expect a virtual show to deliver and resources for getting to know virtual in the new normal. This is a must listen episode for event marketers, sales teams and marketers at large as virtual shows will be an integral component of the future event landscape. /episode/index/show/showffers/id/14618648

Episode 8 - Part 2 When IRL Gets Cancelled 05/19/2020

Episode 8 - Part 2 When IRL Gets Cancelled Your Showffers share first hand experiences in crisis leadership. /episode/index/show/showffers/id/14489798

Episode 7 - When IRL Gets Cancelled, IMAGINATION Gets Busy! 04/21/2020

Episode 7 - When IRL Gets Cancelled, IMAGINATION Gets Busy! The world may be on pause, live shows may seem like a distant dream of the past... but alas, with a little creativity and hot sauce, event marketers can prevail. In this 1st in a four part series on "What to Do When IRL gets Cancelled", your SHOWFFERS discuss the tactical action plan around what to put in play as soon as you know the world has shifted. Lilo shares insight into what's going on inside a blockbuster brand house. Tune in to learn how to stay on your surfboard through this pandemic and beyon /episode/index/show/showffers/id/14081369

Episode 6- - Pandemic Mitigation #1 03/22/2020

Episode 6- - Pandemic Mitigation #1 Our first segment in the series "What Happens When IRL Gets Cancelled". We offer insider insights as the COVID-19 pandemic shifts the world from live to cancelled! This episode tees up the series offering blow by blow updates on what is happening from inside big corporations and at live events and what you should be doing right now to score win-wins in the pandemic-economy. /episode/index/show/showffers/id/13648838

Episode 5 - Persuasive Show Campaigns 03/15/2020

Episode 5 - Persuasive Show Campaigns The six laws of persuasion are used to influence our decisions in many everyday situations. Your Showffers recount how they have used Cialdini's famous framework in building authentic and compelling show communications and campaigns. /episode/index/show/showffers/id/13559546

Episode 4 - The First Time... 02/22/2020

Episode 4 - The First Time... Your Showffers recount their first time exhibiting. Rich with insights about what makes for a memorable first, some nice cheap tricks and a great way to get to know your Showffers. Download, rate, share our podcast, we want to help you SHOW THE WORLD! Learn more about tools we are building to help Event Marketers maximize efficiency and optimize ROI at exibitr.com /episode/index/show/showffers/id/13255238

Episode 3 - At-Show Market Research 02/18/2020

Episode 3 - At-Show Market Research In this episode, we discuss the mystery of Milkshake Marketing and get the lowdown on how to execute show floor surveys. Get expert tips on how to maximize the tradeshow opportunity to hear from your prospective and active customer base. Market research allows you to make your product and marketing efforts soar, so come along for the ride! Be sure to like, rate and share our show! We want to hear from you about what you most want us to talk about. You can contact us by going to showffers.com. /episode/index/show/showffers/id/13205060

Episode 2 - In Booth Events 02/17/2020

Episode 2 - In Booth Events In this episode, your SHOWFFERS explore the ins and outs of in-booth events. We recount our successful event attractions and which to avoid. Come along for the ride as we share our tradeshow wins and mishaps. Learn more about the tools we are building to help event marketers maximize Tradeshow ROI at exibitr.com Be sure to like, rate and share us on iTunes or wherever you get your podcasts! /episode/index/show/showffers/id/13191065

Episode 0 - Entrepreneurs & Freaks 02/17/2020

Episode 0 - Entrepreneurs & Freaks This episode provides an overview of why we set out to create this podcast and to share the beginning of our entrepreneurial journey as we set out to build tools that we wish would have existed throughout our careers as event marketers. You can learn more and sign up to follow that emerging toolkit at exibitr.com We also debut our first FREAK SHOW segment where we share a story of the freaks, geeks and sometimes treats that have wandered into our booth. Like, rate and share us on itunes! /episode/index/show/showffers/id/13190891

Episode 1 - (e)Blast-Off! 12/07/2019

Episode 1 - (e)Blast-Off! In this debut episode, your SHOWFFERs Britt, Lilo and Kate take you on a door to door ride revealing the tips and tricks you need to make your preshow eBlast campaigns deliver high impact booth traffic. Listen as your favorite BOOTH BABES discuss what (and what not) to do to ensure Tradeshow eBlast success. /episode/index/show/showffers/id/12317255

SHOWFFERS The Tradeshow Podcast

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