Through the Business Lens: a podcast for savvy photographers

Welcome to Through The Business Lens – a podcast for busy photographers looking for quick tips and strategic snippets to help build their brand, grow their business and price themselves for profits. Your host is Kim Hartz - long time professional photographer who's been there and can help guide you and your studio down the profitable path!

033: Choosing a Lab 10/02/2018

033: Choosing a Lab In this episode I go over all the things you need to think about when choosing a lab. Topics include working with Labs, how to find the best labs, the best deals, and the best products. /episode/index/show/thebusinesslens/id/7113180

032: Tips for In Person Sales 09/04/2018

032: Tips for In Person Sales This episode is all about tips on how to maximize your in person sales sessions /episode/index/show/thebusinesslens/id/7001399

031: Key Business Tips for Photographers 07/24/2018

031: Key Business Tips for Photographers There are some key business tips every small business owner should know. Tune in to this week’s episode to hear those tips and how to implement them in your own business. /episode/index/show/thebusinesslens/id/6843430

030: Defining Success 07/10/2018

030: Defining Success Success can mean a lot of different things depending on who you ask. In this episode, I talk about how important it is for you to define what success means to you so you don't get hung up in other people's successes and failures. /episode/index/show/thebusinesslens/id/6790999

030: Home versus Retail Studios 06/26/2018

030: Home versus Retail Studios Should you have a home based or retail based photography studio? It can be a tricky question, especially if you are just starting out. This week I'll go over the pros and cons of both studio spaces, so you can see which works best for you. I definitely know a thing or two about this because I've had both since I opened my photography studio. /episode/index/show/thebusinesslens/id/6739857

028: Understanding the Basics for your Business... Including Profits 06/12/2018

028: Understanding the Basics for your Business... Including Profits If you're part time looking to go full time or just starting out, you may want to listen to this episode. I go over some key things you need to know when starting your photography business with an emphasis on profits. There are all these business terms we here, but you may not know what they mean. Plus, why is it important to have reserves in your business? /episode/index/show/thebusinesslens/id/6693725

027: Simplicity Speaks Volumes 05/29/2018

027: Simplicity Speaks Volumes We can get so caught up in how we deliver our message through our marketing that our message actually doesn't come across as it should. I recently came across a great resource on how to simplify your message for your clients, and I can't wait to share it with you in this episode! /episode/index/show/thebusinesslens/id/6642499

026: Conquering Self Doubt 05/15/2018

026: Conquering Self Doubt Do you run into doubting yourself in your business? Especially when it comes to bidding jobs and getting new clients? We all feel it. Check out this week's episode where I talk about how to deal with it and overcome it! /episode/index/show/thebusinesslens/id/6591129

025: Mini Sessions for Marketing? 05/01/2018

025: Mini Sessions for Marketing? Should you use mini sessions to market yourself to try to get new clients? This week I'll dive into this topic to see if this is a good strategy and how you should utilize mini sessions in your photography business. /episode/index/show/thebusinesslens/id/6541524

024: Social Media Tips & Tricks 04/17/2018

024: Social Media Tips & Tricks I recently met with a friend who works in digital marketing, and she shared some amazing social media tips with me. I'm passing on what I learned to you so that social media doesn't overwhelm and burn you out (like it used to for me!). /episode/index/show/thebusinesslens/id/6487855

#023: The Digital File Question 04/03/2018

#023: The Digital File Question In this day and age the question has shifter from how much is your 8x10 to does your session fee include digital images. It has create an divided industry, and it posed the question of should you offer digital images to your clients? In this episode, I talk about the ways you can offer digital files (or not) that makes sense for your studio and your bottom line. /episode/index/show/thebusinesslens/id/6435654

022: Creating your Unique Selling Proposition 03/20/2018

022: Creating your Unique Selling Proposition Why should someone choose you as their photographer versus the one down the street? You have to give them a reason, and one of the best ways to do this is with your Unique Selling Proposition. Tune in to get the simple steps to create your own. /episode/index/show/thebusinesslens/id/6375985

#021: Branding vs. Marketing 03/06/2018

#021: Branding vs. Marketing Do you know the difference between branding and marketing for your business? Too often I see photographers confusing the two. That's why I dedicated this episode to clarifying the differences between the two, which you should focus on first, and the importance of both. /episode/index/show/thebusinesslens/id/6331942

#020: Keep More of What You Make 02/20/2018

#020: Keep More of What You Make Who doesn't want to keep more of what they make?? I know I do! Guess What?? It's not nearly as difficult as you might think. Check out this week's episode to see how easy it can be to both keep more money, stop leaving money on the table, and reduce your cost of sales. /episode/index/show/thebusinesslens/id/6278526

019: Celebrating 20 Year in Business - An Interview with Margaret Bryant 02/06/2018

019: Celebrating 20 Year in Business - An Interview with Margaret Bryant Being a photographer isn't an easy business. It's hard to stay in business for the long haul for most, which is why I wanted to speak with someone who's been doing this for 20 years. Tune in to today's episode to hear how Margaret Bryant has run a successful business for the past 20 years. /episode/index/show/thebusinesslens/id/6228934

#018: Invest in your education 01/23/2018

#018: Invest in your education More often than not we choose to invest in a new piece of equipment than we do ourselves. But, if we don't continue to educate ourselves not only in photography but in business as well, we are going to get left behind! Take a listen and see all of the opportunities there are for you to invest in yourself! /episode/index/show/thebusinesslens/id/6177441

017: Goal Setting for 2018 01/09/2018

017: Goal Setting for 2018 It's 2018, and it's time to set some goals! Let's make 2018 our best year yet. Check out this episode to get some great tips on how to make sure you actually create manageable goals and achieve them. /episode/index/show/thebusinesslens/id/6129006

#016: Don't forget your sales tax! 12/12/2017

#016: Don't forget your sales tax! The last quarter of the year can be super busy for photographers. But, it's easy to forget that higher sales also lead to higher taxes. Take a listen to this episode to make sure you cover yourself and your sales taxes! /episode/index/show/thebusinesslens/id/6033641

#015: Your sales session 11/28/2017

#015: Your sales session In recent episodes we've been discussing how to create and implement a sales strategy. In this episode we go over how to prep for your sales session and set yourself up for a smooth appointment! /episode/index/show/thebusinesslens/id/5983227

#014: The right way to use a price list 11/14/2017

#014: The right way to use a price list Price lists are NOT a marketing tool. They are a sales tool. If you don't use your price list the right way it may hurt your business. This episode covers the correct way to use your price list to help your sales strategy making it easier to sell your work. /episode/index/show/thebusinesslens/id/5916317

#013: Create a sales strategy so your work sells itself... Start with a consultation 11/07/2017

#013: Create a sales strategy so your work sells itself... Start with a consultation Selling is definitely one of the areas that most photographers hate... That and actually talking to clients either in person or on the phone. It can really intimidating to talk about selling your work and just trying to sell yourself in general. In this week's episode I'm going to talk about one of the most important appointments you can have with your clients - a consultation (or as I like to call it a Planning Session). /episode/index/show/thebusinesslens/id/5916305

#012: Build your brand with you blog 10/31/2017

#012: Build your brand with you blog Most photographers are not big fans of blogging, but it's an important tool in your arsenal. Not only does it help with SEO, getting the word out, but it also helps to build your brand and trust with your clients. This episode outlines how to use your blog to build your brand, and how to do it so it doesn't overwhelm you. Don't like blogging? No problem! /episode/index/show/thebusinesslens/id/5893280

#011: The easiest (and free) way to set yourself apart 10/24/2017

#011: The easiest (and free) way to set yourself apart In this week's episode I share one of the easiest (and free) ways to set you and your photography business apart. It's a short and sweet episode, and it's something most of us avoid. But, it's also a sure way to soar above the competition. /episode/index/show/thebusinesslens/id/5868542

#010: How to Make the Most of Silent Auctions Interview with Nicole Begley 10/17/2017

#010: How to Make the Most of Silent Auctions Interview with Nicole Begley In this episode I chat with Nicole Begley about how to make the most of the silent auctions you participate in for your business. She goes into how to choose a silent auction that fits, what to offer, what to display and more! /episode/index/show/thebusinesslens/id/5845929

#009: How to Get Testimonials for your Website... aka social proof you rock! 10/10/2017

#009: How to Get Testimonials for your Website... aka social proof you rock! In this episode I dig into why you need testimonials from your clients and how to get them. Testimonials are social proof that working with you is awesome! Best of all, it's free marketing too. Remember that word of mouth is the best type of marketing? Well, that's exactly what a testimonial is for your business. /episode/index/show/thebusinesslens/id/5822785

#008: My Top Tips for Cross Marketing Your Photography Business 10/03/2017

#008: My Top Tips for Cross Marketing Your Photography Business Do you hate cold calling and trying to partner with businesses? I know I am not a fan of cold calling, and I much prefer an introduction to a new relationship or at least a little grease on the wheels before I pitch an idea. /episode/index/show/thebusinesslens/id/5800758

#007: How to be more productive in your business today 09/26/2017

#007: How to be more productive in your business today Are you one of those ridiculously organized people who power through your day accomplishing everything you had on your to do list with time for a yoga class? Well this one is not for you. /episode/index/show/thebusinesslens/id/5774206

#006: Why your About Page is holding you back and how to fix it! 09/19/2017

#006: Why your About Page is holding you back and how to fix it! Does your About Page need an update? Take a look and see if you use the word “passion”, talk in the third person, or if you list out all your awards… If you answered yes to any of those you might need to fresh take on your About Page. In today’s market we have to be different and stand out, and our About Page is a great way to do this. Not sure what you need to do? Check out this week's episode on Why your About Page is holding you back and how to fix it! /episode/index/show/thebusinesslens/id/5723377

#005: Creating a Website that Connects 09/12/2017

#005: Creating a Website that Connects In this episode, I talk about all the must haves you need to maximize your website’s potential along with areas you may need to refine. Your website is your first step in setting the expectation of working with you, and it also speaks volumes as to how professional you are and what you offer. /episode/index/show/thebusinesslens/id/5723371

#004: Finding your Niche 09/05/2017

#004: Finding your Niche In this episode, I go through what a niche is and how it can help your photography business. I also outline the steps you can take to find your niche and determine if it is a viable option for your to build a successful and profitable business. /episode/index/show/thebusinesslens/id/5701427

Through the Business Lens: a podcast for savvy photographers

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